Pros: As central a location to Banff as is possible, this hotel is close to everything in 'downtown' Banff. It is a bit of a ways to the Hot Springs (Although everything in Banff is a bit of a ways from the Hot Springs except for the Rimrock) but it is conveniently located within a hundred meters to most of what Banff has to offer for dining, shopping, and so on. Room was recently renovated, and the beds were some of the most comfortable beds I have ever slept on. Great water pressure for a nice hot shower after a day in the mountains kept me smiling all the way to bed. Helpful front desk staff were pleasant. There was a sauna in the basement, too. Price was good especially for the town in general. I felt like I got a good deal on the room. High ceilings (at least on the 3rd floor. I can't speak for first or second floor) made the room feel very spacious.

Cons: Building construction I think is wood - so you hear loud hallway walkers (which is prevalent in a town centered on mountain tourism, so people wear ski boots as shoes some times) and I was pretty sure I heard not one but two loud couples at night as well. However, I should mention that it was no worse than most other hotels, but I list it as a con because, simultaneously, the sound isolation was no better either. If you are a light sleeper, this might be a problem for you. The lighting in the room was bluish-fluorescent; props for being environmentally conscious, but it changes the atmosphere in the room negatively as far as I'm concerned...

Overall: For the price range, this place is a great deal. I would stay here again and I recommend it to most people. If I wanted to have a Banff Extravaganza and money was no concern I would probably look for a place that was a bit quieter as far as how the building is constructed, but it's so hard to know that without having stayed there before - or if other reviewers have specifically mentioned that - but all other factors of this place - quality of service, value, bed quality, location - were awesome.

I stayed at this hotel back in january this year it was the best experience ever the hotel was amazing the staff were amazing the town was beautiful never have or will see a better place and altho it was -40 outside it always felt warm and cosy in the hotel and rooms it was clean and tidy the food was wonderful the shops were all great with wonderful staff in them the friendly people i have met. This is the best hotel to stay in if you come here surrounded by the rockies covered in snow its true what they say once your here you wont wanna leave

The rooms specially the front side view is just too good . luxury at its best . The rooms are large with all possible facilities.
Centrally located in Market and near to tourist bus stop make it easily accessible.
The food is nice also but what touches the most is the service .

we have stayed two nights in this hotel, the room was very cosy and heater had been provided to us when we asked for it. But the view from the window was not breathtaking at all (just another building's wall), but the room was clean and the staff was very helpful.