The beach at Tulum is stunning, and Cabanas la Luna offers the perfect vantage point to enjoy its white sands and warm seas. Nevertheless, we weren't as enthusiastic about the hotel as many reviewers seem to be, and given the choice I'd have marked it as being somewhere between average (3 stars) and very good (4 stars). The main reason is that the cabanas themselves are pretty cramped and the way they're crammed in alongside each other affords little privacy. In addition, the water in the shower is fairly sulphurous and the lighting inside each cabana is dim, so bring your own light if you're planning on reading in bed at night.
On the other hand, the bright colours of the cabanas make for a lively setting, and the bed was very comfortable. All in all, decent accommodation with limitations.
The team who manage the Cabanas are friendly, and the welcome is warm, but there were occasions when drinks or food orders were messed up, so efficiency could be tightened up a bit. The food and drink served was pretty bland, to be honest – but then so was a lot of the food we ate in the Yucatan.