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“Excellent food; terrible service” 5 of 5 stars
Review of Simple

Simple
Carretera a Boca Paila km. 8.3, Tulum, Mexico
+52 55 1204 7777
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Ranked #70 of 223 Restaurants in Tulum
Price range: $20 - $40
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Restaurant details
Dining options: Breakfast/Brunch, Dinner, Reservations, Late Night
Description: At Simple we know and respect each ingredient we use, that’s why our menu turns out to be original, simple, and unique. In it we gather the taste of the Pacific, preparing grilled and roasted fish, seafood and vegetables; meat and poultry, cooked in their own juices with the preparation of your choice. We offer portions by the weight designed to be shared (we also offer individual portions), as well as natural and buzzing beverages, in the middle of a cozy atmosphere where you will feel treated just like home. Simple is a family-owned and family-operated restaurant where you will find trust, kindness, happiness, party, music and dancing.
Cambridge, Massachusetts
Contributor
20 reviews 20 reviews
7 restaurant reviews
Reviews in 9 cities Reviews in 9 cities
13 helpful votes 13 helpful votes
“Excellent food; terrible service”
5 of 5 stars Reviewed January 15, 2014

We went here knowing the service is notoriously bad. We arrived and were told it might be a two hour wait and we might want to go elsewhere. Since it was the high season and incredibly busy, we decided to sit at the bar (the bartender was awesome and made a mean habanero margarita that wasn't on the menu) and wait it out. We were pleasantly surprised that we waited no more than 40 minutes. Once we were seated the experience changed. The restaurant felt chaotic. There were wait staff and bus boys buzzing around directionless. We entered no mans land where not one person tended to us and we had to get up and ask for service several times as we didn't have drinks, utensils, napkins, etc. The food and band were awesome but the apparent lack of management and direction had a palpable effect on the guests. My advice is to go with the expectations you'll be disappointed by the service but know their seafood is amazing. Make sure you're in good company and have a good attitude. The food is worth it.

Visited December 2013
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
RichyZTulum, Owner at Simple, responded to this review, January 16, 2014
Dear Customer, im so sorry, i have had a very hard moment with my employees during the last month , unfortunatelly i didnt have time to properly train the new satff that arrived an this are the results, i work very hard every day to give our customers satisfaction and i will continue to do it. If you have a chance to visit us again i promise that you will see the changes . My apoligies again.

Sincerely Ricardo Zapata
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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226 reviews from our community

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Rating summary
    Food
    Service
    Value
    Atmosphere
Date | Rating
  • English first
  • French first
  • German first
  • Italian first
  • Portuguese first
  • Spanish first
  • Swedish first
  • Any
English first
Saskatoon, Canada
Senior Contributor
49 reviews 49 reviews
15 restaurant reviews
Reviews in 30 cities Reviews in 30 cities
46 helpful votes 46 helpful votes
“Great idea...poorly executed”
1 of 5 stars Reviewed January 13, 2014

I dont know what happened here the night we were there but it was a shambles. We got many apologies and weird refried bean tarts and Metzca free (both were not good). The fresh food is amazing but it takes so long to get there. I hope it gets better as it should be one of the best places in town.

Visited December 2013
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
RichyZTulum, Propietario at Simple, responded to this review, January 14, 2014
Dear customers, i apoligize for the inconvenience that happened the night you were there unfortunatelly we suffered a problem with the waiting staff and had to get new people on the fly, we are shure that we have a great quality and a great flevor and now a better servise, please if you come back you will find a better trained staff and we hope we can serve you again and make your experience as godd of our many custopmers that have eaten with us. thank you for your feed back and we promise to improve our service.
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
London
Senior Contributor
21 reviews 21 reviews
14 restaurant reviews
Reviews in 11 cities Reviews in 11 cities
6 helpful votes 6 helpful votes
“Good location, great food...”
4 of 5 stars Reviewed January 12, 2014

We visited Simple on recommendation from our hotel 'if you like fish' and in that regard it did not disappoint.

The location was very cool, we were seated quickly but I echo the comments others have made about some of the staff, at one point I think we had up to 5 waiters hovering around our table doing their best to confuse each other. It took a while to get what we wanted but when it arrived it was lovely, just need to invest a little more in staff training.

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Maryland
Contributor
14 reviews 14 reviews
9 restaurant reviews
Reviews in 6 cities Reviews in 6 cities
3 helpful votes 3 helpful votes
“Nice atmosphere”
3 of 5 stars Reviewed January 12, 2014

We did not eat here so I can not comment on the food. However we did have drinks at the bar on 2 nights. Very friendly people. We really enjoyed hanging out here.

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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Cape Town, Western Cape, South Africa
Senior Reviewer
9 reviews 9 reviews
8 restaurant reviews
Reviews in 8 cities Reviews in 8 cities
3 helpful votes 3 helpful votes
“Great Venue, But Disappointing Food”
3 of 5 stars Reviewed January 11, 2014

We spent New Years Eve at this restaurant. It was a beautiful venue, and the food looked great. The concept was to choose your own seafood and they grill it for you. Unfortunately the food was not great. Our whole fish came to the table raw and had to be re grilled. Then it was overcooked and had no flavour as they did not baste it again. The shrimp had a weird tinny flavour and left a strange taste in my mouth. The at least took it off our bill.

  • Visited December 2013
    • 3 of 5 stars Value
    • 4 of 5 stars Atmosphere
    • 3 of 5 stars Service
    • 3 of 5 stars Food
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