tulum would be magical enough at any of the countless hotels and hostels that line the beach, but staying at BeTulum made our trip perfect. the beach is lovely, elegant and feels private. the food, ambience and service were exceptional. the hotel is gorgeous and, though clean and upkept, felt rustic and organic to Tulum. even though we stayed at the hotel at the height of the december travel madness, the facilities and beach never felt crowded, and remained tranquil and heavenly for 6 days straight. we will be making BeTulum a yearly destination from now on!