We stayed at Casa Ticul on January 2013. This is a great boutique hotel located on 5th avenue in Playa Del Carmen. The hotel is not on the beach and has a swimming pool, though a really tiny one. We never tried it :) However, we loved the location of the hotel - downtown area, really safe right next to tons of restaurants, bars, lounges and shopping area. 5th avenue is the happening place in Playa del Carmen, so the location was superb. The hotel itself and the room was cute, clean, beautifully decorated. Each morning we got delicious breakfast. The staff in the hotel was super helpful, especially on the front desk. The guy there went out and beyond to help us plan our trip to Chichen Itza, recommended money exchange places, bars to go to and local food. Also, he gave us passes to 3 hotels at the beach (walking distance 2 minutes), so we had no problem lounging at the beach. Great place with great service. Would go back.