As a mexican I think this is the new way to travel to get to know our country's culture a little more.
I stayed there with my family and it was great, we stayed at the suite Orozco (all rooms are named after an artist from Jalisco) the sofa-bed was comfortable but the bed was heaven! The staff is incredibly helpful, they are all young, respectful and friendly. My wife was delighted with their soaps, they are organic and smell great.
Breakfast was free and just what we needed to get going.
Only one bad thing: they need to get a printer so you print boarding passes or important papers, we had never been in a hotel that didn't have one.
I would definitely come back and I can't wait to do so.