I've been wanting to stay here since I discovered it this year. I went to Zihuatanejo 2x this year already (it's only March, 2013). On my 2nd trip this year, I make sure I stay at Hotel Irma to see what everyone is raving about.

The restaurant is refreshing to hang out with a stunning view of Playa la Madera. It's great after our sweltering drive to the south. Great location, I really don't mind the uphill/downhill walk to town, it's good for you right?

Ok let me summarize the pros:
Great location
Clean rooms
Infinity pool - love it!
Laid back atmosphere, ZIH is not your party place after all
I like the restaurant, reasonably priced, friendly staff
Rooms are "ok" priced

the cons:
Dark rooms (our non-ocean view at least, but maybe other rooms are ok?)
Thin blankets (this may be a personal preference, so mileage varies)
they charge P250 for a lost beach towel (what???)
Crowded pool (by noonish or so, most chairs already are occupied)

What I found out, early in the morning (as early as 8am or 9am), people already lay down their beach towels on chairs strategically located. How would you feel about that? Then you're inclined to do the same right? You don't need anymore stress on your vacation.
By the time it gets warmer, the pool area is already 100% occupied with no chair/s to lay down.

The good thing is, if you're more adventurous, there's the beach and other beaches to visit in the vicinity, like Playa Las Gatas or Isla Ixtapa, or go to Barra de Potosi.

The 250 fee may be suited for smaller/B&B type places but on the places I've stayed here in Ixtapa, we didn't get a pre-set rule that we'll be charged if the towels don't come back.

Thin blankets - I guess I could have asked for a down or thicker blankets?

Overall, it's a nice place to stay if you just want a place by the beach, close to everything, etc. We had a great time, but maybe I'll try another similar place nearby, like Hotel Palacio or something.

**how do I add more photos???