A cosy room, a king bed, good food, hot sun, tons of activities (that we didn't bother to participate in, we were too busy soaking up the rays), wonderful staff, and GREAT guests! All combine to make a fabulous vacay. I highly recommend the Friendly Vallarta.
Matter of fact, we talked to a number of people who said that's they've stayed at other, more 'swanky' resorts, and found the Friendly to be better all around. They said the food was better, the beach area was bigger, the staff far more accommodating, and the rooms bigger.
We were at the Friendly in April of 2011, and again just last week in January of 2013. We were impressed in 2011, but even more so in 2013 because of a few small, but important changes: Peanut butter at breakfast (ask for it), real Heinz ketchup, more fresh food at every buffet, and new furniture in the lobby.
Thank you, Friendly Vallarta!
One little caveat... not specific to the Friendly... is that the first week of January is a Mexican school holiday, which made both the resort and PV VERY VERY busy. I prefer a little less crowds, so next time, I will wait till mid January for a vacay. Just personal preference.