Great place to spend the day - all the shops are there, the beach is lovely, and there's plenty of places to rent chairs, access wifi, get cold brews, and rent jetskis or banana boat rides. A nice day on a beautiful beach.
Tip: Drive PAST front street to the final traffic circle...make a right, go about 3/4 mile and pull into the marina on the right for easy parking. It's very cheap and an easy walk to the front street madness...a lot nicer than trying to park on front street or closer.
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