We with the Cruise. Bacardi Rum factory and City tour was part of our excursion. The tour was ok, more to educational type tour. We liked the part that we got to smell different Rum.
They gave us 2 drinks each whatever you like, I tried the Reserved. We live in US. so we allow to bring 5 liter per person. No, we did not bought 10 liter. We bought some and the price was reasonable and pay 7% tax. Still better price than on the cruise ship but they don't carry everything.
The other part of the tour, city tour to see to fort that was GREAT love it

Consistent with many other Tripadvisor reviews, the Bacardi rum plant visit was a disappointment. The crux of the tour is a tram ride to watch a movie and a bartender, both of which have as their sole purpose the promotion of Bacardi products. For those truly interested in learning about how rum is made, you won't leave the plant knowing anymore than what you did when you arrived. Consider the time and cost of the outing: setting aside about three hours minimum to ride a ferry from Old San Juan, haggle over ground transportation from the Catano dock to Barcadi's, wait for the tour to begin, endure the movie and the bar tender ads, and then reverse the sequence. If you want two small free Bacardi rum drinks, then this tour is for you. But you can find much more satisfying ways to use your time and money in San Juan than this outing. Overall, the juice literally is not worth the squeeze.

I like my rum and Bacardi is my favorite. I hopped on a bus to old San Juan then onto a ferry to cross the bay then onto a shared taxi which took us to the Bacardi distillery, all for < $5 US. 2 free drinks and a free tour was amazing. I went to school for Business Administration so I find the start of a business very interesting which they covered on the tour. I also went to college so I'm a fan of rum.

I'm Canadian so I was only allowed to bring back 1 bottle of reserve rum.

We visited the Bacardi Rum Plant during our cruise stop to PR. The tour has changed as you watch a video of how Bacardi started and you move from room to another with a new speaker in each room. One of the rooms you were able to smell the different rums and at the end of the tour they took you back by trolly for the free drinks. The gift shop was very reasonably priced. We enjoyed seeing another part of PR we would not have gone to. The ferry ride was easy (.50 each way per person) and the taxi was $3.00 per person each way. A nice way to spend part of the day off the cruise ship