I loved Rick's Cafe. First let me preface this with two things--one, I was there in October, which I'm sure is a significantly less busy time, and two, I did not pay for most of my own drinks since I was there with a business group.
I thought Rick's was a nice place to get a drink. The view is gorgeous--it's located up on the cliffs of Negril, so you can see for miles--especially at sunset. They do have cliffs to jump from; there is a 33ft. ledge and a much smaller ledge at the bottom (where you climb back up). I personally jumped from the 33ft ledge. I did put 200 Jamaican dollars (just over $3 USD) in the tip box when I jumped, just because I felt like I shouldn't take the lifeguards for granted in case I needed them later. Despite my worrying, the jump was wonderfully exhilirating, I wish I'd done it twice! For the record, I was stone sober at the time, the first one in my group to jump. It's really not as dangerous as it seems--the platform extends beyond the cliffs a ways, so there's little chance of falling backwards into the rocks, and the ocean is deep below. Also, because you're jumping into the sea, the salt water is really quite buoyant. I come from the Midwest, where we have a lot of freshwater lakes, and I was expecting to have to swim back up to the surface, but after I jumped from the cliff into the water, I was back up at the top with absolutely no effort.
The professional cliff divers were thrilling to watch--they jumped from a (allegedly) 90ft platform in a tree, and did flips and tricks on the way down. They did come around to ask for money before each trick, but in no way did I feel pressured to contribute.
Rick's also has a pool available for anyone who would like to swim, but not jump from the cliffs.
The drinks were good--I had one of the best Strawberry Daquiris of my life. The band plays all kinds of reggae hits, including a lot of Bob Marley songs, which, I'll admit, is right up my alley. Some girlfriends and I danced in the sand and the lead singer dedicated songs to us and also took requests.
In the end, Rick's may be a kind of touristy place, but let's be honest: Jamaica is a third world country, and if you're not camping out on the beach or staying in a shack, chances are you're a tourist anyway. Enjoy it, and don't be stingy with your tips--Jamaicans make a living off of tourism.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.