We just finished 8 days once again at Charela. We've come here at least four times about every 2-3 years. After staying on the cliffs 30 years ago and then twice at the old Negril Gardens on the beach, we upgraded to what we feel is the best inn and location on the beach, especially if you don't like the all-inclusive scene (where they scare their guests not to walk the beach in the evening). Run for 30 years by a French wife-Jamaican gentleman who live on-site, the inn has a charm and presence not found elsewhere from it's architecture to its ambience. There is a quality to the French and Jamaican food (croissants three x/week, foie gras, escargot, filet mignon, snapper various ways, etc.) is better than what's found generally on the beach and priced reasonably for the quality). No one is trying to rip you off here. The staff is wonderful and accommodating from the front desk to the wait and beach staff. We always had coffee and croissants or pastry brought up to us on our seaview balcony each morning along with papaya and lime we bought from a wonderful vendor on the beach each day.
The international cliental who come, many returning year upon year, largely are there to totally relax, read under palm trees, eat, even smoke a little weed if you want, swim in the best, quietest, ocean water we have ever found in the Caribbean. My wife likes long distance swimming and she loves what Charela's beach front offers. If you want rollers and body-surfing, don't come here. While there is a reef a half mile out reachable by boat for snorkeling, it's not a great beach or location for snorkeling. The cliff establishments have deeper water and some fish life but it can be a bit rough off their rocky sites.
For the price, this is a super establishment and Charles and Sylvie, who run it, should be proud of what they've built over the years.