We booked the Ultimate Dolphin Swim directly through the website and rented a car for the drive from Montego Bay because we did not want to be crammed on a bus for 3+ hours with other people. Omar Brown from the reservations department was always very quick to respond via email and thorough with his answers. On the off-chance, we asked if they had a military discount and after providing proof, we were extremely surprised and pleased with a whopping 40% discount! (pretax $117/person vs $195)
Upon arrival we were checked in and signed our waivers within 5 minutes, then we were given our wristbands and told where the bathrooms and lockers were. Locker rental is fairly expensive considering you use it only for a few hours; $5 deposit for the key+$11 for the large locker. At our start time we were given vests along with verbal and picture instructions for how to interact with the dolphins before heading over to the dolphin enclosure. The dolphin interaction (in water) portion lasts only about 30 minutes, but was well worth the discounted rate we paid. The Ultimate Swim includes: touch/rub the dolphins, dolphin kiss (2 dolphins same time), double dorsal fin pull (2 dolphins, 1 on each side), and double nose push (2 dolphins same time, push the bottom of your feet making you stand up/walk on water), along with the usual dolphin tricks, flips, jumps, and "singing."
They do not allow you to take pictures or video yourself, but the whole time you're in the water with the dolphins, there is a staff member videoing/taking pictures that you can view afterwards and are optional to buy. Now these videos/pictures are extremely over priced, but depending on your budget and how special your trip is (i.e. our honeymoon) it may still be a self imposed mandatory item. We ended up buying the top package that included the DVD and a CD with all of our pictures on it for pretax $99, but they also have single pictures or just the DVD available.
After we finished the dolphin swim, we did some of the other included activities like swimming with/holding stingrays, watching the shark show, and holding parrots/macaws before leaving. One thing we noticed was that the little shops along the shark/dolphin enclosures had higher prices than the main gift shop that is mandatory to walk through to exit the facility; for example we bought a little pirate themed plastic "snow globe" for $12 down by the dolphins, but saw the exact same item in the main gift shop for only $8. Also, the shops near the dolphins were selling "Walkerswood" Jamaican sauces, but they won't/don't have any that you can try before buying; I took the employees word for it that one of the Spicy Jerk Seasoning bottles was very spicy, but it is actually very weak!