Centara Villas Phuket was a great value pick. Fits the 4* bill. Had a Pool Villa, great private villa (Not all Pool Villas are completely private, luckily ours was). Although I thought that they could have covered some more open space and made the Bedroom a little more spacious but then we were a family with 2 young children, a couple could easily suffice.
Great sea view from the room, bathroom was gorgeous with a beautiful circular tub. Pool was great.
Earlier I had Holiday Inn, Patong in mind but the Pool Villa and great price sold me. All was good but let me tell you that this being my first time in Phuket, I realized that Patong was the place to be , the place with the beach, shops, pubs, nightlife malls & people. Although Patong was hardly 10 mins from the hotel and they had a Free Shuttle service twice a day, the return tuk-tuks cost over 300 Bhat,, fixed rate in Patong. So twice daily up and down for several days added up. Still with the expense I would say I got a pretty good deal.
Their Taxi desk was very competitively priced and prices were comparable to the street, sometimes better. Restaurants were just about ok, lack of vegetarian options was a negative for me.
What they couldn't do to keep me 100% happy were the missing smiles. Front desk was cold, sometimes rude. They would talk among themselves in Thai when asked a question in English (couldn't understand it but tone seemed derogatory at times) , would consider this rude behaviour for a hotel of this class. Also couldn't check me early even after writing 3 mails in advance about my flight arriving early.