Before booking the room, I made some research about aloft Costa Rica, I thought about it as a "light" version of W Hotels. Actually your slogan suggests something similar: "a vision of W hotels". And Im terribly sorry to say this but this experience has nothing to do with my previous ones with Starwood.
Once my room was booked, I called the property to ask for a room assigned on high floor, as far as possible from the elevator, the person who took the call said that the request was not a problem and he even confirmed. Upon check in no one knew my SPG Number and no one was aware of the request which was supposed to be already confirmed. I was assigned a room on the second floor, out of seven available. When I got to my room there was this huge red piece of dirt on the carpet right next to the bed. Now, I understand that the hotel has an eco-friendly policy and they encourage their guests to decline new sheets and towels on a daily basis, but that shouldn't mean that your bed would stay just the way you left it before service, meaning no one took care of my bed during six nights.
Now, food. That's a topic by itself. I ordered room service, an easy one. Steak with some salad (salad instead of fries) and what was my surprise when I got my dish, it was way overcooked (even when I asked to have it medium-well) and tasteless. In addition they charged an extra salad even when they said they could serve instead of fries, by the way, that salad tasted as a week old bunch of herbs. A service cart is not offered, the dishes are not even covered. You don't get bread, crackers or at least a tortilla together with your food.
Aloft's staff is friendly... Yeah... However they're not exceptional, they are just frontline representatives, not the face and image on Starwood and SPG.