I first visited Sans Pareil about two years ago. It was quite run down and near the end of its existence. It was, therefore, no surprisethat my business partner in Zaandam recommended another hotel for my visit this year, namely 'De Vijf Broers' (the five brothers).
There was a surprise awaiting for me: It was the same hotel - only much better. Restored, well-functioning, friendly, good kitchen and a fantastic view across the Kanaal with working wind-mills on the other side (this Sunday, only the saw-mill was busy).
The land-lord told the story about the five brothers. That is Corporate Story-telling on the highest level. Go and get the full story when visiting the northern Amsterdam area. You will not regret it.
I did not give De Vijf Broers five stars. There was one little catch - they couldn't make me my evening favourite, a Dry Martini. I have told them how to and they will get all five stars (one for each brother) next time - if I get my Dry Martini...