There really is no other word but excellent. What sets apart Aphrodite and her family's hotel is the personal touch they impart by living there themselves. Breakfast has a wonderful personal touch and was perfect after my morning run on the beach. The rooms were clean and spacious and they provide beach towels with the name of the hotel embossed. Another important point regarding the location of this hotel is that it is located on the beach in a horseshoe-shaped cove 500M in length with a set of beach chairs dedicated to patrons. Many of the other hotels in town do not have the beach access that these more western-located hotels have. For those without a car, there is a bus stop at the KTEL station just 150M from the hotel. Perfect for those without a car! The people of Crete are wonderful and welcoming and the owners and staff of Aphrodite Beach Hotel do not disappoint. I will be returning to Kissamos and when I do I will be staying at the Aphrodite Beach Hotel - there is no question.