Florencas is on the old main road around the south coast. The area is beautiful but I trust you have a car or you'll feel a bit remote. With a car you have no problem. Good supermarket (Pingo Doce) down at Calheta Beach just a few minutes away. Bigger ones (Modelo) near Ribeira Brava and at Madeira Shopping. Also at the beach good restaurant (Onda Azul) next to the hotel and another (Rocha Mar) across the road. Another (Convento) going up from the beach towards Estrela. Good Italian in Loreto. Yet more in Prazares and Lugar da Baixo. All of these not far from you. With a car it's quite feasible to eat in Funchal, old town or hotels.
Enjoy your holiday, Madeira is great.
Regards, John (local resident).
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