I understand that Kroger and Coca-Cola are teaming up with Snowshoe for their Lift Ticket Promotion again this year. This from a Snowshoe Blog:
Snowshoe Mountain Resort Kroger/Coke details: Available at participating stores 11.25-1.1.11
Buy four 12-packs of Coke and bring proof of purchase to Snowshoe to receive a FREE lift ticket of equal or lesser value when purchasing a regularly-priced adult full-day lift ticket (Mon thru Fri ONLY).
Black out dates for redemption: 12.25-1.2.11, 1.14...-1.17, 2.18-2.21
Limit 1 per person/day. Not valid with any other discount or offer.