The price of a taxi fare from the airport to Porto Del Carmen in Jan 2013 was 17 Euros and the same for the return. We were recommended by a friend to check out "Click Transfers" this we did. The charge from the airport to the our hotel reception and return from the hotel reception on the day of departure was 10.50 Euros per couple in total. The journey was in a brand new 42 seater coach and the driver loaded / unloaded our cases. Pure comfort. The only draw back was probably a 1/2 hour wait until all the passengers were on the bus.