Hi from across "the ditch".
The Patong Tower was promoted as a large scale timeshare development back in the late 90's. We took up a three did year option for a one bedroom apartment in (I think) 1997, it was fine but we did not renew as there were so many new hotels and apartments etc opening, we did not see the need to be "tied down".
It arguably qualifies as the ugliest building in Patong but it is very handy to everything and there are great views over Patong from the the apartments on the (west facing) front. Most of the upmarket apartments are on that side.
I stand to be corrected, but I think the time share offers have long been taken up and today the Patong Tower company manages a range of apartments, while yet others are privately marketed for short or long term rental.
While we were in Patong last July, we met a retired Australian couple from Sydney who holiday every year in Phuket for about three months. They generally stay a month in three different locations. They had an apartment in Patong Tower and were paying Baht 1,000 a day. They said they "negotiated". They must have as I could only get Baht 2,000 when I enquired at the Patong Tower office! We did better with the adjacent Patong Resort Hotel!
Anyway, they were pretty happy with their lot.
If you decide to stay at Patong Tower,the important thing is to ensure that you get access (as the Aussie couple did and we used to) to the Patong Resort Hotel which sits adjacent (and which was jointly marketed as timeshare with the Tower) so that you can use the hotel amenities, in particular, the two pools.
I say that because the pool that shows on the Tower website is purely ornamental - well, you can swim in it - but I have never seen anyone use it. Far too utilitarian and no sun loungers etc!
Oh yes, if you stay at Patong Tower, you will find that as well as being only 2 minutes from the beachfront road and beach, you can shortcut through the Patong Resort Hotel site to either Soi Patong Tower (which takes you right on to Bangla) or to Rat-U-Thid Road. Saves a lot of time and walking around the block!
Hope that is helpful.
Finally, a friend and I have put together a tip sheet over the 15 years or so we have been visiting Patong. It is a sort of 'quick start' for a holiday and was originally prepared for local friends and acquaintances in our home town of Dunedin, New Zealand who were intending to holiday in Phuket. It suggests places to go, places to eat and places to shop ... of course! It is totally non-commercial and we are not on any "kickbacks' etc from the places we mention, we just enjoy the friendships made over the years!
If you would like a copy, just email me: email@example.com.
Enjoy your holiday!