I took a horseback riding trip with Gulliver Tours, which is based in Quito. It was extremely disorganized. They left us waiting at a train station for over 45 minutes. They forgot to purchase our train tickets, which were included in our tour price, so we had to sneak on board. And they charged different prices for the tour.
All of the participants were dissatisfied. We went to complain as a group. The owner was obnoxious and arrogant. Instead of just apologizing, he literally stated, "I'm the boss and I can do what I want".