I think the Andaz is in for a rude awakening if they think they are going to get $509 a night for a Garden room.
And how can a writer like Duane Shimogawa write that the Andaz will have "a private beach". Surely any Hawaiian knows better.
When the Halekulani reopened in the early 80's everyone in my family was so mad that they tore down 90% of our beloved hotel that we swore we'd never stay there. Then the letter came offering us a stay in the first year at half the normal rate so we grumbling made reservations to check it out. So many former staffers were back, the new hotel was gorgeous and it while it wasn't the charming old Hale-K it turned out we loved it.
Point being, we'd have never gone back except for the special rates. We've been very loyal guests almost 30 years now. I think the Andaz needs to open with rates to draw people in and prove they are worthy of the rates. The Andaz brand isn't Four Seasons, Ritz or even St Regis. I think they are putting the cart before the horse.
Wonder what Amberloo thinks?
Ick at the "private beach" nonsense.
I must admit, however, that the hotel website and advance photos intrigue me. It looks luscious.
10% off with AAA ... not that it helps much. It does look lovely and I'm glad that spot has been redeveloped, but I guess I'll have to settle for eating there :-)
Private beach? the Andaz sits on Mokapu beach, I was married on that beach.
"Private beach" was the first thing that caught my eye too. Legally, No such thing as far as I know. It is possible that they trucked in a ton of sand and are technically expanding the "beach" onto their property and have it roped off. I would call that "beach adjacent sand" myself but who knows. Marketing hype!
The "private beach" reference is from an ignorant third-party publisher....
Not from the hotel.
Through May, the 2013 Average Daily Rate (ADR) achieved by Wailea hotels was $432.83 (which includes all discounts, group rates and comps) throughout the resort, so asking $509 is not a stretch.
Remember, Maui resort areas haven't seen a major "new" hotel apart from the redeveloped Sheraton in about two decades.
During which time a new generation has come of age and many are seeking a different vacation experience than their parents (or grandparents).
Trendy, hip, sleek, urban, high-serviced, a place to be seen not just experienced, etc., with nominal Hawaiiana.
There are often questions posed on the forum about if there are any "new" properties, to which the answer is...."that's kind of irrelevant on Maui".
In Waikiki, where everything hits first in the islands, this has been manifest at the Modern, Trump, the renovated Sheraton, Waikiki Parc, Hyatt Place, and is the model for most of the more recent and several proposed projects.
And, for a new hotel in one of the world's most expensive hotel sub-markets (Wailea is the top ADR sector in the state), during a surging tourism period, you don't want to start off under-priced, be viewed as a less expensive alternative, and then have to fight your way up to achieve true market standing.
It's so good to see you here, Amberloo--and your sage words too.
Indeed it is much easier to lower prices than it is to raise them... looks like a very nice place, and as would be expected the price will be high... top side of $500 puts it close to the Four Seasons so lets hope they can show it's worth that... keep in mind the going rates in that area... where even a Marriott runs $350 a night and up.
I've stayed at the Andaz in London and it was a great experience. Considering it is Maui, I don't think they will have a problem booking rooms at that rate given the target clientele but it could go south if service is not top notch. However, an adult oriented hotel on Maui is definitely lacking, it could be a huge win for them if the execution has minimal problems.
I asked Mr. Hotel Hawaii (amberloo) to comment on this topic because I knew he'd have the kind of insight he gave us.
I've stayed at two Andaz's (Napa & West Hollywood) and know the Andaz San Diego well. I really liked both the ones I stayed in, more so than the W or Mondrian brands they compete with, but I wouldn't have put either in the luxury class with Ritz, Waldorf, Four Seasons, etc. They were more upscale than luxury. I'll be anxious to see the Andaz, but in looking at dates for when I'll be on Oahu for business next (mid Oct), the Andaz was coming up $80 more per night than the Four Seasons Maui. I am still undecided if I want to book three nights there (Andaz) just to give it a try, or stay with the devil I know (FS) and just walk over on my morning walk to check it out.
Putting in a restaurant by Morimoto doesn't help my feelings about the Andaz. Sushi restaurants are ones that I think don't work well has chains since the experience with the chef is such an integral part of the experience. Now an Eric Ripert or Rick Bayless restaurant might have swung my decision.