I plan to rent a car to drive from Florence to explore Tuscan towns. I've made a reservation with an international rental car company at the Florence airport to pick up there since I've read that it would be easier not to pick up a car in the city due to ZTL rules and possibly confusing roads in the city. The car rental at the airport will be about 95 Euro per day including tax and fee. I have also read in this forum that there are a lot of local rental car companies in the city that could provide you with good direction how to drive out of the city when pick up the car locally. I'm just wondering if renting the car with local companies would be cheaper given they can provide good directions to drive out of Florence city (avoid ZTL zones and all). If so, that would be helping me avoiding the problem of getting a cab ride from my hotel to the airport to pickup the car. Any input would be greatly appreciated.