Sorry to disappoint but it does not come natural for us two. Both of us try to post helpful and ACCURATE information whenever possible. Having been a resident longer than myself, Betsy often is one of the most knowledgeable people on things Cozumel--and know much about the dive scene, of which I know nothing.
The only personal history we have with CoPilot is the fact that he often posts claiming to be an expert on Cozumel, when in reality he has not been on the island in a long time and the information is often erroneous--just as his airport information is! I only would say, if you do not have current, accurate information on a subject, keep quiet and let someone who does answer.
As for the shuttle companies, one union controls everything and has no website with rates. They really have no incentive to make things easy--they are a monopoly. For this reason, Betsy went to the trouble to compile a current list of rates.
Really, I do not understand much of what you are saying about doing searches--sorry if I offended on that.