The population of Mexico is about 110 million. There are an estimated 1 million foreign nationals (gringos.gringas) living in Mexico year round. When I have friends from NOB visit, I explain to them that the ecomony here is much different from what they are used to.
This is an economy (outside the large cities) based on farming, fishing, and ranching. And, as Noel Coward opined "Only mad dogs and Englishmen go out in the mid day sun". People take a two hour siesta, walk home for their mid day meal (35 mile commutes thru rush hour traffic -and the time constraints superimposed by a manufacturing economy- don't exist).
Consequently, I forewarn my visitors, if they expect to be entertained or find anything interesting during the midday they will be disappointed and I'll be having a siesta myself so I won't be able to sympathize about their complaints.
Instead, after having a light meal in the late afternoon we will start walking towards the town square (jardin) planning to arrive about 8:00 pm. During the stroll to the jardin, we will greet several of the neighbours who have set up plastic tables and chairs in the street in front of their house and will be selling tacos and chatting to their neighbours passing by.
At the jardin there will be several hundred adults gathered chatting about the days events, their town , their kids. The town's gringos/gringas will be there doing the same. Kids will be playing soccer, an adhoc mariachi band might start up, the upcoming town festivities will be planned. It will continue until 11:00 pm when everyone heads home.
All this will have been missed by the touristas who thought it was a "boring" town when they drove through at 2:00 pm in the afternoon.