Probably happens alot. Many people are so insecure about the vacation choices they make, that they will read and believe everything on this website to help reinforce their decisions. I have no doubt some companies try to exploit this.
Ive seen 5-6 threads in the last month on this one jewelry store in Philipsburg...all new accounts with 1 forum post coming here to tell us how buying jewelry cheap has made their vacation a life changing experience. :)
When a company or hotel's reviews are composed of reviews by people who otherwise have no contributions to this website, a flag goes off in most people's heads to take these reviews with a grain of salt.
I checked out of curiosity and I saw a lot of "1 contribution only" reviewers for this company . There's no credibility there so maybe what you're saying is true..people getting bribed to write reviews.
But then again you have never posted anything on here either, so for all we know you could be a competitor trying to bad mouth your competition. I don't know...but then again don't really care.
When reading reviews, i ALWAYS check the member profiles and i ignore any review where the person has no prior contributions.
But regardless of motive I found this thread to be interesting enough to post in, so thank you for taking the time to start a discussion on this issue.