If you are planning to purchase a seat in the Club World section of the BA 787 operating between London and Austin, you might want to read this. This relates to a non-stop flight we took in a BA 787 from London to Austin in late June 2014.
My wife and I were in seats 1J and 1K. You can see the seating configuration on seatguru.com I had the window seat, 1K. Within 15 seconds of getting on board, I could tell it was going to be unpleasant.
This ended up being the worst and most miserable international flying experience in my life. A flight we took in United Economy Plus from LA to Sydney a few years ago was far better.
I had been looking forward to flying on the 787 and enthusiastically bought the Club World seats for the non-stop from Heathrow to Austin. Big mistake. In my opinion, BA has absolutely screwed up with the seat design in the Club World section and made this a horrible passenger experience.
The seat unit or "box" is more like a coffin. No storage space to speak of in and around the seat. No ability to regulate the air. The air in 1K is very stuffy and stale because of the box. The cabin crew has difficulty serving 1K. They have to reach across 1J. Worse yet, once the occupant of 2J extends his or her seat, you won't be able to get to the overhead storage or to the lavatory. You are trapped in 1K. Getting to the overhead is a big deal when there is no storage room in the seat unit and all of your stuff is overhead. You better pass on the wine and cocktails, too, since you won't be getting to the lavatory.
The very few positive comments I've seen about seat 1K are misleading. Yes, it is private, but I would describe the privacy as the kind you get with a coffin. Total isolation, confining and no ability to get out of the box.
The seat is no wider than an ordinary economy seat. It is not very comfortable in any position. It just has this goofy box built around it. You better like the person in 1J because you're looking straight at them when the privacy partition is down. The partition is down for a good portion of the flight, such as when the cabin crew is doing any type of service.
This is my first and last trip on BA between London and Austin. Even though I'm no fan of American Airlines, their first and business class seating in the 777 is far superior even if it means making a stop and doing a plane change at DFW. At least you have decent storage, ability to control the air volume and access to the aisle and overhead storage.
I wouldn't take a window Club World seat on a BA 787 again if it was offered to me free. I will suggest that the middle Club World "E" seat in each row could be just as bad as the "A" and "K" window seats if not worse.
BA received my comments in a post-flight e-mail survey and promised to follow-up with a call. I have never heard from them.