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The Counter

Certificate of Excellence
Neighborhood:
Midtown
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7 Times Square, (41st & Broadway), New York City, NY 10036
212 997 6801
Website
Today
11:00 am - 11:00 pm
Open now
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Hours:
Sun - Sat 11:00 am - 11:00 pm
Dining options: Breakfast, Delivery, Late Night, Reservations

TripAdvisor Reviewer Highlights

Read all 518 reviews
Visitor rating
  • 241
    Excellent
  • 214
    Very good
  • 43
    Average
  • 11
    Poor
  • 9
    Terrible
Rating summary
  • Food
    4.5 of 5 stars
    Service
    4 of 5 stars
  • Value
    4 of 5 stars
    Atmosphere
    4 of 5 stars
Best Hamburger in Town

The place is noisy, costy (drinks and biers especially - but, on the other side, you are in Times Square in New York!) lot of time to wait and narrow space to sit, ....BUT believe me: when you are eating their hamburgers (you can ask them to prepare them on your own style and wishes) you really... read more

5 of 5 starsReviewed April 19, 2015
VSanna
,
Berlino, Germania
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518 Reviews from our TripAdvisor Community

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English first
Berlino, Germania
Top Contributor
90 reviews 90 reviews
64 restaurant reviews
57 helpful votes 57 helpful votes
5 of 5 stars Reviewed April 19, 2015

The place is noisy, costy (drinks and biers especially - but, on the other side, you are in Times Square in New York!) lot of time to wait and narrow space to sit, ....BUT believe me: when you are eating their hamburgers (you can ask them to prepare them on your own style and wishes) you really forget everything and... More 

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Winnipeg, Canada
Reviewer
3 reviews 3 reviews
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed April 17, 2015

Has the best burgers, chicken, vegan etc.. You create your own from a variety of options to fit your needs and preferences.

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Fredericton, Canada
Senior Contributor
22 reviews 22 reviews
8 restaurant reviews
16 helpful votes 16 helpful votes
4 of 5 stars Reviewed April 14, 2015

Stopped for lunch prior to a Broadway matinee. Had the Baja turkey burger with shoe string fries. Tasty burger .. unique combination of the jalapeno jack and cranberries but very good.

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Westerly, Rhode Island
Reviewer
5 reviews 5 reviews
5 restaurant reviews
5 of 5 stars Reviewed April 12, 2015

I went to NYC with my daughter today and I did my research as I have celiac disease. It was nice to have a burger on a bun trust me. Our waitress was friendly and very helpful and made sure I had made the right choices on build my burger gluten free. I even had a milkshake and she told... More 

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Glasgow, United Kingdom
2 reviews
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed April 12, 2015

We visited here in March & was great. Really different sort of menu to the typical burger restaurant with the "create your own". Portion size are massive, won't be disappointed and the staff are great, we sat up at the bar and had our meal. Was a great experience!

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Massachusetts
Senior Contributor
22 reviews 22 reviews
12 restaurant reviews
13 helpful votes 13 helpful votes
4 of 5 stars Reviewed April 11, 2015 via mobile

My daughter and I enjoyed a mid afternoon meal here. It was busy, but we managed to get seats at the bar, which ended up being a bit chilly adjacent to the door. We both ordered Cobb salads which were tasty and portions were adequate-not huge. Pricing was reasonable. We got a side of sweet potato fries which were quite... More 

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Reviewer
3 reviews 3 reviews
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed April 11, 2015

Great burger's. Bit of a wait for a table but once we'd tasted the food we knew why. Great veggie option too. Good service and very tasty

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Senior Reviewer
6 reviews 6 reviews
6 restaurant reviews
5 of 5 stars Reviewed April 8, 2015

World-class custom made burger with shoestring fries in the heart of Manhattan. Usually you need some patience before you get a table ... Time Square ...

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Manchester, United Kingdom
Contributor
11 reviews 11 reviews
4 restaurant reviews
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed April 8, 2015

It was a rainy afternoon in New York, I was tired after much site seeing, I just wanted classic New York food and boy did I get it here. The place was amazing, the detail that went into choosing your very own burger was awesome. When it arrived it was delicious, all washed down with a couple of pints of... More 

Was this review helpful? Yes 1
Contributor
12 reviews 12 reviews
9 restaurant reviews
7 helpful votes 7 helpful votes
4 of 5 stars Reviewed April 3, 2015

The counter has a ton of expertly crafted burgers available, as well as a create your own option where you can choose from a variety of proteins, toppings, cheeses, buns, and sauces depending on your tastes. I elected to go with the build your own, and was not disappointed. The burgers took quite awhile to come out, but because they... More 

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Restaurant Details

Location and Contact Information

  • Address: 7 Times Square, (41st & Broadway), New York City, NY 10036
  • Location: United States  >  New York (NY)  >  New York City>  > Midtown
  • Neighborhood: Midtown
  • Phone Number: 212 997 6801

Price and Cuisine

  • Cuisine: American
Open Hours
Sunday
11:00 am - 11:00 pm
Monday
11:00 am - 11:00 pm
Tuesday
11:00 am - 11:00 pm
Wednesday
11:00 am - 11:00 pm
Thursday
11:00 am - 11:00 pm
Friday
11:00 am - 11:00 pm
Saturday
11:00 am - 11:00 pm

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of The Counter and other visitors
1 question
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Questions? Get answers from The Counter staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?
 

Staying in Midtown

Neighborhood Profile
Midtown
This is the iconic New York that so many visitors imagine before they visit - spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's paradise where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
Explore this neighborhood