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Certificate of Excellence
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525 Broad St, Lake Geneva, WI 53147
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6:00 am - 3:00 pm
Closed now
See all hours
Sun 8:00 am - 3:00 pm
Mon - Fri 6:00 am - 3:00 pm
Sat 7:00 am - 3:00 pm
Dining options: Lunch, Brunch, Breakfast, Outdoor Seating, Reservations, Seating, Takeout, Waitstaff

New breakfast and lunch restaurant. Locally grown food.

TripAdvisor Reviewer Highlights

Read all 516 reviews
Visitor rating
  • 339
  • 130
    Very good
  • 36
  • 3
  • 8
Rating summary
  • Food
    4.5 of 5 stars
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
    4.5 of 5 stars
Great Breakfast

LOVE having breakfast here when in town! Would return when back in the area. Enjoy that items are locally sourced. Yay for collectiva coffee

5 of 5 starsReviewed 3 days ago
Destin, Florida
Good for:
  • Business meetings
  • Local cuisine
  • Families with children
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516 Reviews from our TripAdvisor Community

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Date | Rating
  • English first
  • Any
English first
Destin, Florida
2 reviews
5 of 5 stars Reviewed 3 days ago NEW

LOVE having breakfast here when in town! Would return when back in the area. Enjoy that items are locally sourced. Yay for collectiva coffee

Thank jasjesse
Waukesha, Wisconsin
Level Contributor
57 reviews
32 restaurant reviews
common_n_restaurant_reviews_1bd8 15 helpful votes
3 of 5 stars Reviewed 1 week ago

Read all the great reviews and finally got to try it, we feel we hit it on an off-day. Every restaurant has off-days and I think this was one of them. The place wasn't packed when we arrived, there were several open tables and a few at the bar. We were told it would be 10 minute wait regardless of... More 

Thank Maureen G
Level Contributor
5 reviews
4 restaurant reviews
5 of 5 stars Reviewed 1 week ago

We ate here for breakfast. It was wonderful. We both had the simple egg breakfast with bacon & rye toast. The bread is fresh made (awesome). The bacon was a little overdone for our taste but still good.

Thank Cathy A
Chicago, Illinois
Level Contributor
5 reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed 2 weeks ago

Our very favorite restaurant in town. Food is so fresh and healthy. My 10 year old absolutely loves Simple and when in town it is our first visit!

Thank brenda26201
Wilkinson, Indiana
Level Contributor
55 reviews
25 restaurant reviews
common_n_restaurant_reviews_1bd8 32 helpful votes
4 of 5 stars Reviewed 2 weeks ago

After a half-hour wait on a Saturday morning we had brunch at Simple. The waitstaff was friendly, the food was good and sustaining and the coffee was tasty. The restaurant was very crowded, and is not set up for any sort of reasonable traffic pattern, so the waiters and customers are always stepping around each other, bumping into each other,... More 

Thank HomebodyMI
Level Contributor
17 reviews
15 restaurant reviews
common_n_restaurant_reviews_1bd8 4 helpful votes
5 of 5 stars Reviewed 3 weeks ago

Have eaten there twice for lunch. First time had the portobello sandwich and 2nd a turkey, butternut squash, brussel sprout hash. The food is made with local fresh seasonal ingredients. It is very good. It has a clean modern atmosphere. There is free parking on the side of the restaurant. Most items just under $10.

Thank boysma
Suva, Fiji
Level Contributor
7 reviews
5 restaurant reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
5 of 5 stars Reviewed 3 weeks ago

Simple is the first place I go to when I visit Lake Geneva. The atmosphere is adorable and friendly, the food is fantastic and the pricing is decent. I would highly recommend this restaurant to families, elderly and young adults looking to have a unique breakfast option. The bread at the bakery is to die for! The mashed potato omelets... More 

1 Thank Kate P
Racine, Wisconsin
Level Contributor
4 reviews
common_n_restaurant_reviews_1bd8 2 helpful votes
5 of 5 stars Reviewed 3 weeks ago

We had a great breakfast before our hike around Lake Geneva. The restaurant serves healthy food, and it has a great bakery next door.

Thank kenracine
Level Contributor
112 reviews
71 restaurant reviews
common_n_restaurant_reviews_1bd8 51 helpful votes
4 of 5 stars Reviewed 4 weeks ago via mobile

Delightful place for lunch and breakfast is served all day. My hushed the tomato soup and grilled cheese sandwich. ..great comfort food. I had a breakfast bowl with brown rice and kale with mushrooms. ..delicious. good service.

Thank Susan F
Spring Grove, Illinois
1 review
3 of 5 stars Reviewed October 19, 2015

We recently visited the Simple restaurant in Lake Geneva. We were a party of 7 and had to wait for about an hour and a half to be seated. While understanding it was busy we put our name on the list and people who had parties of 3-4 guest that came in after us were allowed to be seated way... More 

Thank Connie T

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Restaurant Details

Location and Contact Information

  • Address: 525 Broad St, Lake Geneva, WI 53147
  • Location: United States  >  Wisconsin (WI)  >  Lake Geneva
  • Phone Number: 262-248-3556

Price and Cuisine

  • Average Prices: USD 10 - 15
  • Cuisine: American

Restaurant Characteristics

  • Good for: Business meetings, Local cuisine, Families with children


New breakfast and lunch restaurant. Locally grown food.

Open Hours
8:00 am - 3:00 pm
6:00 am - 3:00 pm
6:00 am - 3:00 pm
6:00 am - 3:00 pm
6:00 am - 3:00 pm
6:00 am - 3:00 pm
7:00 am - 3:00 pm

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Simple and other visitors
2 questions
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Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?