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Simple

Certificate of Excellence
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525 Broad St, Lake Geneva, WI 53147
262-248-3556
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Today
6:00 am - 3:00 pm
Open now
See all hours
Hours:
Sun 8:00 am - 3:00 pm
Mon - Fri 6:00 am - 3:00 pm
Sat 7:00 am - 3:00 pm
Dining options: Breakfast, Lunch, Outdoor Seating, Reservations, Seating, Takeout, Waitstaff
Good for: Local cuisine, Business meetings, Families with children
Description: New breakfast and lunch restaurant. Locally grown food.

TripAdvisor Reviewer Highlights

Read all 539 reviews
Visitor rating
  • 352
    Excellent
  • 133
    Very good
  • 43
    Average
  • 3
    Poor
  • 8
    Terrible
Rating summary
  • Food
    4.5 of 5 stars
    Service
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
    Atmosphere
    4.5 of 5 stars
Try the adjacent bakery

Simple is an awesome trendy spot for breakfast or lunch. Innovative menu choices are fresh and delicious--the soups and breakfast potatoes are amazing! Be prepared to wait on weekends. But this review is actually about the adjacent bakery--if you don't want to wait for a table in the... read more

5 of 5 starsReviewed 3 days ago
julieki
,
lake geneva, wi
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539 Reviews from our TripAdvisor Community

Traveler rating
Traveler type
Time of year
Language
lake geneva, wi
Level Contributor
65 reviews
39 restaurant reviews
common_n_restaurant_reviews_1bd8 35 helpful votes
5 of 5 stars Reviewed 3 days ago NEW

Simple is an awesome trendy spot for breakfast or lunch. Innovative menu choices are fresh and delicious--the soups and breakfast potatoes are amazing! Be prepared to wait on weekends. But this review is actually about the adjacent bakery--if you don't want to wait for a table in the restaurant, grab a carry out coffee and a croissant then take a... More 

Helpful?
Thank julieki
Libertyville, Illinois
Level Contributor
100 reviews
75 restaurant reviews
common_n_restaurant_reviews_1bd8 21 helpful votes
4 of 5 stars Reviewed 3 days ago NEW

Simple is simple, clean, and wonderful. They have every breakfast dish you can imagine. I seem to frequently go for the chorizo breakfast tacos but my husband and our friends have tried various menu items and we always walk away happy and content. I also recommend you try the turkey sandwich. This restaurant is refreshing as it is so different... More 

Helpful?
Thank debra334
Rockford, Illinois
Level Contributor
5 reviews
5 of 5 stars Reviewed 3 weeks ago via mobile

Simple is one of our favorite restaurants. Decor is bright, funky and upscale. Although they serve lunch we never get past the breakfast. They make custom omelettes. I usually upgrade my egg dish toast to pumpkin or blue berry pancakes. Food ingredients fresh and presentation like the decor. Simple is one of a kind food experience.

Helpful?
Thank Rick P
1 review
3 of 5 stars Reviewed 4 weeks ago

Being a Senior Man..: On a very cold morning on my way down from Eagle River and a Brife stop in LG and then onto Destin Fla , Stopped at Simples for Bkfst and (a) Toast Was Yuppie/Soggy that is.. (b) Saugages were Not Brown on the outside, thus Not cooked very well and the eggs, While told Free Range,... More 

Helpful?
Thank Selna G
Level Contributor
29 reviews
24 restaurant reviews
common_n_restaurant_reviews_1bd8 15 helpful votes
3 of 5 stars Reviewed 4 weeks ago via mobile

We are in Lake Geneva often and drive by Simple all the time. So my wife and I wanted to try it and we went here for breakfast on a Saturday. The food was ok, it was just so crazy there, very packed...not really our type of atmosphere. We have not been back there.

Helpful?
Thank Louis Y
Wisconsin
Level Contributor
18 reviews
8 restaurant reviews
common_n_restaurant_reviews_1bd8 5 helpful votes
5 of 5 stars Reviewed 4 weeks ago

Simple is really not so simple after all. Had a fantastic, unusual breakfast of eggs over mashed sweet potatoes and smoked trout. A wonderful spicy hollandaise sauce with my favorite vege - brussel sprouts and pieces of bacon. Simply fabulous!

Helpful?
Thank hittheroadusa
Columbia, Maryland
Level Contributor
44 reviews
34 restaurant reviews
common_n_restaurant_reviews_1bd8 14 helpful votes
4 of 5 stars Reviewed January 7, 2016

If you're ever in the Lake Geneva, WI area you definitely have to venture over to Simple. It's unique decor and ambiance along with "fresh" menu options, make it a delightful surprise. What could be better than a restaurant with a bakery attached to it that makes all of its breads and sweet treats daily! They don't take reservations...so call... More 

Helpful?
Thank LMHill71
Tinley Park, Illinois
Level Contributor
3 reviews
3 restaurant reviews
5 of 5 stars Reviewed January 7, 2016

My husband and I tried Simple for New Year's day breakfast. I had their granola/yogurt which was fresh, crunchy, and delicious! My husband enjoyed the pumpkin pancakes with a topping that was to die for....you won't want to leave any on the plate, it's that good. The service was very friendly. Everyone smiling and professional. We even stopped at their... More 

Helpful?
Thank brs59
Wheaton, Illinois
Level Contributor
3 reviews
3 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed January 6, 2016

I went with my wife and three small children. Everyone loved the food. The service was excellent. I had the eggs sardou, it was the best thing I've ever tasted in my life. Even the coffee stood out as delicious.

Helpful?
Thank 773jaredh
buffalo grove, il
Level Contributor
8 reviews
common_n_restaurant_reviews_1bd8 8 helpful votes
5 of 5 stars Reviewed January 5, 2016

We really liked our brunch at Simple. The restaurant is beautifully decorated, has friendly staff, and great food. I had the Chicken Chili Omelet with potatoes and my husband had the Turkey Hash. Both of us had the Pumpkin Pancakes. Everything was high quality, perfect portion size, nicely seasoned and just plain delicious! Can't wait to return some day. The... More 

Helpful?
Thank jambajes

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Restaurant Details

Location and Contact Information

  • Address: 525 Broad St, Lake Geneva, WI 53147
  • Location: United States  >  Wisconsin (WI)  >  Lake Geneva
  • Phone Number: 262-248-3556

Price and Cuisine

  • Average Prices: USD 10 - 15
  • Cuisine: American

Restaurant Characteristics

  • Good for: Local cuisine, Business meetings, Families with children

Description

New breakfast and lunch restaurant. Locally grown food.
Open Hours
Sunday
8:00 am - 3:00 pm
Monday
6:00 am - 3:00 pm
Tuesday
6:00 am - 3:00 pm
Wednesday
6:00 am - 3:00 pm
Thursday
6:00 am - 3:00 pm
Friday
6:00 am - 3:00 pm
Saturday
7:00 am - 3:00 pm

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Simple and other visitors
2 questions
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Questions? Get answers from Simple staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?