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Winnetu Oceanside Resort, 31 Dunes Road, Edgartown, Martha's Vineyard, MA 02539
508 627 3663
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Ranked #23 of 57 Restaurants in Edgartown
Price range: $18 - $38
Sun 3:00 pm - 10:00 pm
Wed - Thu 3:00 pm - 10:00 pm
Fri - Sat 1:00 pm - 10:00 pm
Cuisines: American, Seafood, Contemporary, Family Fare
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Restaurant details
Good for: Families with children, Scenic view
Dining options: Dinner, Reservations
Description: Enjoy a memorable, casual, and relaxed dining experience where rolling lawns meet the sea at Lure. We're located at South Beach, in Edgartown, at the Winnetu Oceanside Resort - away from the bustling crowds. Our Executive Chef creates high-quality, New American cuisine, inspired by local, seasonal, and sustainable ingredients. Lure is ideal for a special romantic dinner, yet friendly enough for the entire family. Enjoy your favorite cocktail and light bites in our lounge - or on our outdoor deck with an ocean view. Take our complimentary, sunset water taxi cruise from Edgartown directly to Lure, in-season. We offer plenty of free parking and can accommodate weddings, corporate meetings, and special events. Open mid-April through late October.

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88 reviews from our community

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Rating summary
Date | Rating
  • English first
  • Any
English first
Newton, MA
Senior Contributor
22 reviews 22 reviews
13 restaurant reviews
5 helpful votes 5 helpful votes
5 of 5 stars Reviewed November 3, 2014

During a recent stay at the Mattakesset part of the Winnetu we dined as a family three times at Lure. Each time for dinner. The food is so much better than one might expect from a place that has a "built-in" clientele. The chef's skill in menu design and the kitchen's skill in execution are both exceptional. The service is... More 

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Woodstock, Georgia
15 reviews 15 reviews
7 restaurant reviews
12 helpful votes 12 helpful votes
5 of 5 stars Reviewed September 30, 2014

The food was fantastic. A bit pricey but worth every penny. Service was excellent. Each morning the resort offers free of charge a great buffet style breakfast. So many items to choose from. We really enjoyed this restaurant at the resort.

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Old Saybrook, CT
Top Contributor
236 reviews 236 reviews
132 restaurant reviews
83 helpful votes 83 helpful votes
5 of 5 stars Reviewed September 10, 2014 via mobile

Had dinner at Lure tonight. They've just reopened for the shoulder season Wed-Sun through mid-October. It's been 5 yrs since our last visit, which wasn't that great. I must say that we were pleasantly impressed. My wife started with their mixed green salad and I had their roasted fall vegetable salad. Both were excellent and large in size. We both... More 

Was this review helpful? Yes 1
Phoenix, Arizona
Top Contributor
307 reviews 307 reviews
148 restaurant reviews
124 helpful votes 124 helpful votes
4 of 5 stars Reviewed September 7, 2014 via mobile

At 6pm each evening, by reservation, you can take a boat from Edgartown Harbor to Lure instead of driving and a minibus will return you to Edgartown after your meal. It is a fun and unusual way to start a great evening at this fine, upscale restaurant, located in a resort. The menu is varied with something for everyone and... More 

Was this review helpful? Yes 1
Beverly Hills, California
3 reviews 3 reviews
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed September 6, 2014

Very good food, awesome views, and a great bar. Bring your beverage onto the deck. The Salmon, steak, and lobster pot pie is fabulous!

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Martha's Vineyard, United States
Senior Contributor
28 reviews 28 reviews
18 restaurant reviews
12 helpful votes 12 helpful votes
5 of 5 stars Reviewed September 3, 2014

So we had drinks on the veranda a few weeks ago at Lure. Totally cool sitting in big cushy sectionals looking out over the Winnetu lawn to the ocean. But then we noticed that there were lots of families there. We decided to take our two granddaughters with their parents and their aunt. We started at the dock in Edgartown... More 

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Hannacroix, New York, United States
Top Contributor
105 reviews 105 reviews
77 restaurant reviews
49 helpful votes 49 helpful votes
4 of 5 stars Reviewed September 1, 2014

On vacation with friends, we decided to try Lure. It is a bit pricey, it's part of a large hotel complex. We did not have reservations, but they told us we could put together a small bar table for the four of us, and that worked. They have outside seating, but no wait service. Something about Martha's Vineyard, you buy... More 

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San Francisco, California
Senior Contributor
24 reviews 24 reviews
8 restaurant reviews
37 helpful votes 37 helpful votes
3 of 5 stars Reviewed August 26, 2014

We were staying at the resort so it was the onsite fine dining option. For the high prices ($38 entrees) I would expect a higher caliber of service and better finessed dishes (service wasn't bad, but not at a level you expect for this price). I had the halibut, which was for some reason floating in broth with soggy dumplings... More 

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New York City, New York
Top Contributor
109 reviews 109 reviews
75 restaurant reviews
40 helpful votes 40 helpful votes
3 of 5 stars Reviewed August 12, 2014

This is a lovely restaurant with a lovely staff. The restaurant is situated on top of the Winnetu Resort. We were warmly greeted by the restaurant manager and the waitress. Onto the food: Sushi appetizer - good but too much seaweed salad. Also the sashimi was seasoned with spices - good but not true sashimi. Goat cheese salad - delicious... More 

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Trumbull, Connecticut
Top Contributor
58 reviews 58 reviews
43 restaurant reviews
31 helpful votes 31 helpful votes
5 of 5 stars Reviewed August 2, 2014

We absolutely loved the Lure! The food was delicious, the location and view were great, and the service was superb. We had our grand father (who is on oxygen) with us, and the stairs were not going to be good for him. The hostess immediately met him at the bottom of the stairs and personally escorted him up the elevator... More 

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Additional Information about Lure

Address: Winnetu Oceanside Resort, 31 Dunes Road, Edgartown, Martha's Vineyard, MA 02539
Phone Number: 508 627 3663
Location: United States  >  Massachusetts (MA)  >  Martha's Vineyard  >  Edgartown
Open Hours:
Sunday 3:00 pm - 10:00 pm
Wednesday 3:00 pm - 10:00 pm
Thursday 3:00 pm - 10:00 pm
Friday 1:00 pm - 10:00 pm
Saturday 1:00 pm - 10:00 pm
Average Prices: USD 18 - 38
Cuisine: American, Seafood, Contemporary, Family Fare

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Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?