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Picture

$$$
Neighborhood:
Fitzrovia
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110 Great Portland Street, London W1W 6PQ, England
+44 20 7637 7892
Website
Today
12:00 pm - 2:30 pm
6:00 pm - 10:30 pm
Closed now
See all hours
Hours:
Mon - Sat 12:00 pm - 2:30 pm
6:00 pm - 10:30 pm
Dining options: Breakfast, Late Night, Reservations

TripAdvisor Reviewer Highlights

Read all 242 reviews
Visitor rating
  • 175
    Excellent
  • 51
    Very good
  • 11
    Average
  • 3
    Poor
  • 2
    Terrible
Rating summary
  • Food
    4.5 of 5 stars
    Service
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
    Atmosphere
    4.5 of 5 stars
Great British Tapas

Food was great, presented stunningly. Everything season to perfection, the Beef was melt in the mouth, the fish was cooked to perfection, the desert was so delicious. Great looking spot, with a funky décor and great friendly staff Would definitely return

5 of 5 starsReviewed April 29, 2015
Diveboy77
,
Dubai, United Arab Emirates
Good for:
  • Large groups
Add Photo Write a Review

242 Reviews from our TripAdvisor Community

Date | Rating
  • Dutch first
  • English first
  • French first
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  • Any
English first
Brussels, Belgium
1 review
2 of 5 stars Reviewed May 2, 2015 NEW

We went for the 6 course tasting menu (one normal, another vegetarian). While I can't say the food was bad, it definitely was plain and rather tasteless apart from the ravioli from the vegetarian menu which were excellent. Indifferent waiters, the service was ok, but not any better than in your average London restaurant. An unmemorable experience that we definitely... More 

Was this review helpful? Yes
Tom S, Owner at Picture, responded to this review

Hello Thank you for visiting Picture and for leaving your feedback here. I am disappointed that your experience didn't reach expectations. Your points have been noted and will be fed back to the team who consistently aim to improve our product. Thanks again. Tom More 

Dubai, United Arab Emirates
Top Contributor
56 reviews 56 reviews
26 restaurant reviews
56 helpful votes 56 helpful votes
5 of 5 stars Reviewed April 29, 2015

Food was great, presented stunningly. Everything season to perfection, the Beef was melt in the mouth, the fish was cooked to perfection, the desert was so delicious. Great looking spot, with a funky décor and great friendly staff Would definitely return

Was this review helpful? Yes
Tom S, Owner at Picture, responded to this review

Hi There Thank you for visiting Picture and for your comments here. I am pleased that you had a good time with us. I hope to welcome you again soon. Best Wishes Tom More 

Drogheda, Ireland
Top Contributor
94 reviews 94 reviews
58 restaurant reviews
60 helpful votes 60 helpful votes
4 of 5 stars Reviewed April 29, 2015

7 min walk from Oxford Circus station down Gr Portland Street and worth the short walk. Visited on a Monday lunchtime and very impressed at the quality of ingredients, refined presentation, taste and faultless service. We tried the Hake brandade, Free-range chicken pie and the Elwy Valley lamb with artichokes. Small dishes, tapas style but well balanced and packed with... More 

Was this review helpful? Yes
Tom S, Owner at Picture, responded to this review

Hi There Thank you for taking the time to leave feedback here. I am really pleased that you enjoyed your lunch and will look forward to welcoming you back for dinner soon. Best Wishes Tom More 

Old Basing, United Kingdom
Reviewer
4 reviews 4 reviews
3 restaurant reviews
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed April 29, 2015

We really enjoyed our visit to Picture. The staff gave us a friendly welcome and the overall service was efficient, without feeling rushed at all. We had the tasting menu. The dishes all tasted great, were very well presented and included an interesting mix of ingredients and flavours.

Was this review helpful? Yes
Tom S, Owner at Picture, responded to this review

Hello Thank you for this feedback, I am pleased that you enjoyed dining with us. Your comments on both the food and service are much appreciated. I hope to see you back at Picture soon! Best Wishes Tom More 

New London, Connecticut
Senior Reviewer
6 reviews 6 reviews
4 restaurant reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed April 25, 2015

Food was excellent. Our daughter chose the restaurant as it was her birthday. We were a little concerned to what we would get in the taster and if we would nee to supplement our meal later. But we needn't have worried. The whole meal was filling, and very tasty. The waitress was very attentive and helped me when there was... More 

Was this review helpful? Yes
Tom S, Owner at Picture, responded to this review

Hello Thank you for this feedback - nice to read that we provided a 'lovely end to your lovely day'! The six course menu has become very popular and I am pleased that it worked well for your daughter's birthday. I hope that we are able to welcome you back again in the future. Best Wishes Tom More 

wales
Top Contributor
169 reviews 169 reviews
125 restaurant reviews
105 helpful votes 105 helpful votes
5 of 5 stars Reviewed April 19, 2015

We ate here early on a Saturday evening and feared we would be the only table however the restaurant filled really quickly and was soon almost full. Most people seemed to have the excellent value tasting menu as we did. It was well thought out with a good balance of dishes which went well together also ther were plenty of... More 

Was this review helpful? Yes 1
Tom S, Owner at Picture, responded to this review

Hi Thank you for visiting us on a Saturday evening. You're right - the restaurant can fill up fast! I am glad that the tasting menu hit the spot, and that you were looked after well by our front of house team. I hope to welcome you back soon. Best Wishes Tom More 

Leatherhead, United Kingdom
Contributor
12 reviews 12 reviews
6 restaurant reviews
5 helpful votes 5 helpful votes
5 of 5 stars Reviewed April 18, 2015

We were so glad that we chose Picture for a after theatre meal. The food was amazing and tasted so good. The tasting menu really hit the spot, it was tasty and really delicious. The staff were attentive and friendly. Really good quality and delicious.

Was this review helpful? Yes 1
Tom S, Owner at Picture, responded to this review

Hi These are such nice comments, thank you for taking the time to leave them here. I do hope that you are able to return soon. Best Wishes Tom More 

London, United Kingdom
Senior Contributor
24 reviews 24 reviews
24 restaurant reviews
16 helpful votes 16 helpful votes
5 of 5 stars Reviewed April 18, 2015

Short. And. Simple... Picture Restaurant is absolute perfection. Food is stunnig from top to bottom - simple yet creative and skilfully prepared. The staff are OUTSTANDING. The price/value is exceptional. It's a firm favourite on our hot list. Thanks again Picture for another great day.

Was this review helpful? Yes
Tom S, Owner at Picture, responded to this review

Hi There Thank you so much for another review! Your comments are wonderful to read, and I am delighted that you had another nice experience with us. Looking forward to next time! Best Wishes Tom More 

london
Senior Reviewer
8 reviews 8 reviews
3 restaurant reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed April 17, 2015

We chose this restaurant after reading the great reviews on Tripadvisor. It was for the one 'date night' we get when coming over to the UK where the kids are left with grandparents. We booked a table for a Wednesday night a week or so before Xmas. We only reserved to be on the safe side and weren't expecting it... More 

Was this review helpful? Yes
Tom S, Owner at Picture, responded to this review

Hi There Thank you for your positive words. I am glad that your 'date night' went well with us, and that the TripAdvisor reviews you read gave you an accurate representation of the restaurant. I am pleased you enjoyed the food and drinks and that the team made you feel so welcome. I hope that you will return next time... More 

London
Top Contributor
163 reviews 163 reviews
55 restaurant reviews
121 helpful votes 121 helpful votes
4 of 5 stars Reviewed April 12, 2015

The restaurant has two rooms, the first off the street being taken up mostly with a long bar with people sitting side by side on stools eating. Beyond was a light and airy room, with a number of tables arranged along the walls, which were decorated with abstract art, possibly blown up coloured photomicrographs of biological tissue or solids. Chairs... More 

Was this review helpful? Yes
Tom S, Owner at Picture, responded to this review

Hello Thank you for your comprehensive review. I am pleased that on the whole you enjoyed your experience with us and would return. I have taken your comments on board regarding the food and cocktail that you felt didn't work so well. Please be assured that there is no 'Schweppes lemonade' mixed with prosecco! Thanks for your visit, I hope... More 

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Restaurant Details

Location and Contact Information

  • Address: 110 Great Portland Street, London W1W 6PQ, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Fitzrovia
  • Neighborhood: Fitzrovia
  • Phone Number: +44 20 7637 7892

Price and Cuisine

  • Average Prices: USD 11 - 53
  • Cuisine: European

Restaurant Characteristics

  • Good for: Large groups
Open Hours
Monday
12:00 pm - 2:30 pm
6:00 pm - 10:30 pm
Tuesday
12:00 pm - 2:30 pm
6:00 pm - 10:30 pm
Wednesday
12:00 pm - 2:30 pm
6:00 pm - 10:30 pm
Thursday
12:00 pm - 2:30 pm
6:00 pm - 10:30 pm
Friday
12:00 pm - 2:30 pm
6:00 pm - 10:30 pm
Saturday
12:00 pm - 2:30 pm
6:00 pm - 10:30 pm

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Picture and other visitors
1 question
Ask a question
3 months ago

See all questions (1)

Questions? Get answers from Picture staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?
 

Staying in Fitzrovia

Neighborhood Profile
Fitzrovia
This sophisticated and sociable slice of Central London is a shopper’s paradise, offering the latest fashions, gadgets, and souvenirs. Fitzrovia is conveniently located between the major retail thoroughfares of Regent Street to the west and Tottenham Court Road to the east, with a handful of well connected Tube stations dotted around the area for easy transport. This neighborhood is a favorite among foodies as well, with an impressive number of quality restaurants, pubs, cafes and food shops vying for your patronage – especially along Charlotte Street and near Goodge Street Station.
Explore this neighborhood