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46 Goodge Street, London W1T 4LU, England (Oxford Street / Fitzrovia)
+44 20 7580 9688
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Ranked #2,997 of 17,998 Restaurants in London
Certificate of Excellence 2014
Price range: $5 - $11
Hours:
Sun - Thu 11:00 am - 11:00 pm
Fri - Sat 11:00 am - 12:00 am
Cuisines: Italian, Pizza
Neighborhood:
Fitzrovia
More restaurant details
Restaurant details
Good for: Dining on a budget
Dining options: Breakfast/Brunch, Lunch, Delivery, Late Night
Description: ICCo was established in 1999 with a clear concept in mind. High quality, good value pizza made daily with fresh dough on the premises by experienced pizza chefs. We wanted to create a price structure which would appeal to customers who wanted to be able to eat pizzas at anytime of the day or night and didn't want the formality of a typical restaurant. The ambience we wanted to create was casual but highly functional hence the abundance of stainless steel and strong lines. Our main aim remains the same today, a fair price for fresh high quality ingredients with no preservatives or colouring and consistently tasty pizzas. Everyone who has visited and tasted our food at ICCo always seems to return for more. The feed back we get everyday is great and it seems as if our reputation precedes us. ICCo pizza is spreading everyday through "word of mouth".
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129 reviews from our community

Visitor rating
    56
    43
    20
    4
    6
Rating summary
    Food
    Service
    Value
    Atmosphere
Date | Rating
  • English first
  • French first
  • German first
  • Italian first
  • Spanish first
  • Any
English first
London, UK
Senior Contributor
45 reviews 45 reviews
26 restaurant reviews
23 helpful votes 23 helpful votes
4 of 5 stars Reviewed December 21, 2012

Icco is a fast food pizza joint with a diner atmosphere. You order a pizza for between £4 and £6, wait about 2-5 minutes for them to cook it, then you eat. It's simple, cheap and tasty. The pizza is not the best around but for the price it is excellent. Much better taste than Pizza Hut, Dominos etc. Great... More 

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London, United Kingdom
Contributor
12 reviews 12 reviews
7 restaurant reviews
5 helpful votes 5 helpful votes
5 of 5 stars Reviewed December 20, 2012

The Pizzas here are very very good. Possibly not the best you will get in the UK, but very good nonetheless. And for the price, I cannot think of anywhere I would rather go. When the kids fancy pizza, we often make the 25 mile roundtrip in the car to eat here. Sure there are better places but price, speed... More 

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London, United Kingdom
Top Contributor
53 reviews 53 reviews
26 restaurant reviews
22 helpful votes 22 helpful votes
4 of 5 stars Reviewed December 11, 2012 via mobile

Good value for money. Quick turn around. Easy to grab and go. If you do manage to get a table, well done! Because of the location or the price it is filled with students. A nice stop over if you are in the area but there are nice sit down restaurants around the area too if you have the time.

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London
Top Contributor
81 reviews 81 reviews
72 restaurant reviews
42 helpful votes 42 helpful votes
3 of 5 stars Reviewed December 9, 2012

So cheap that I really can't say much. It has been feeding students for years and should get an award for it. Any cheaper and it would be feeding the homeless! There is something funny about the cheese. Like it's not completely dairy tasting. Think I'm just too old to appreciate what a good deal it is. I survived university... More 

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london
Senior Reviewer
8 reviews 8 reviews
6 restaurant reviews
11 helpful votes 11 helpful votes
5 of 5 stars Reviewed November 29, 2012

I ordered a couple of pizzas online for collection. Although they were a couple of minutes late in havinh them ready, it was worth the wait. The pepperoni pizza did not have a lot of pepperoni on it but that did not matter. For £5 this is the best pizza I have had in the uk. Next time I would... More 

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Rome, Italy
Senior Contributor
41 reviews 41 reviews
27 restaurant reviews
10 helpful votes 10 helpful votes
5 of 5 stars Reviewed November 23, 2012

The best real Italian in London. I went there for lunch on Friday and, even if the place was almost full, the queue was very short. I ordered a Pepperoni Pizza to eat in (it costs less on take away) for £ 5.50 and took my seat. After less than 10 minutes, my pizza was ready. Well baked, with a... More 

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London
Top Contributor
54 reviews 54 reviews
13 restaurant reviews
24 helpful votes 24 helpful votes
5 of 5 stars Reviewed November 15, 2012

Amazing delicious, freshly made GIANT pizza's for about a fiver right in the heart of London! Its a big student haunt but all walks of life are there. The morning "buy a large coffee and get a free croissant" deal is marvelous! Fresh, warm doughy croissant will melt in your mouth.

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London, United Kingdom
Top Contributor
53 reviews 53 reviews
26 restaurant reviews
22 helpful votes 22 helpful votes
4 of 5 stars Reviewed October 25, 2012

Liked: Take away cheap pizza thats authentic. Good if you live around the area and need dinner under £5. DislikeD: The chaos of the seating. Too many students = push and shove.

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Senior Contributor
21 reviews 21 reviews
12 restaurant reviews
9 helpful votes 9 helpful votes
5 of 5 stars Reviewed October 22, 2012

Great place located in a very cute inner city. Definitely one of the better value for money places you'll find. They give you this funny vibrating remote which can give you a fright!

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Gdansk, Poland
Contributor
12 reviews 12 reviews
4 restaurant reviews
12 helpful votes 12 helpful votes
4 of 5 stars Reviewed October 21, 2012

Everytime I take my London friends to Icco they're amazed that you can actually get a delicious pizza for £4-5 in the very centre of the city. The interiors might not be overwhelming, but the atmosphere is great.

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Additional Information about Icco Pizza

Address: 46 Goodge Street, London W1T 4LU, England
Phone Number: +44 20 7580 9688
Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Oxford Street / Fitzrovia
Open Hours:
Sunday 11:00 am - 11:00 pm
Monday 11:00 am - 11:00 pm
Tuesday 11:00 am - 11:00 pm
Wednesday 11:00 am - 11:00 pm
Thursday 11:00 am - 11:00 pm
Friday 11:00 am - 12:00 am
Saturday 11:00 am - 12:00 am
Average Prices: USD 5 - 11
Cuisine: Italian, Pizza

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