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46 Goodge Street, London W1T 4LU, England (Oxford Street / Fitzrovia)
+44 20 7580 9688
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Ranked #2,982 of 18,003 Restaurants in London
Certificate of Excellence 2014
Price range: $5 - $11
Hours:
Sun - Thu 11:00 am - 11:00 pm
Fri - Sat 11:00 am - 12:00 am
Cuisines: Italian, Pizza
Neighborhood:
Fitzrovia
More restaurant details
Restaurant details
Good for: Dining on a budget
Dining options: Breakfast/Brunch, Lunch, Delivery, Late Night
Description: ICCo was established in 1999 with a clear concept in mind. High quality, good value pizza made daily with fresh dough on the premises by experienced pizza chefs. We wanted to create a price structure which would appeal to customers who wanted to be able to eat pizzas at anytime of the day or night and didn't want the formality of a typical restaurant. The ambience we wanted to create was casual but highly functional hence the abundance of stainless steel and strong lines. Our main aim remains the same today, a fair price for fresh high quality ingredients with no preservatives or colouring and consistently tasty pizzas. Everyone who has visited and tasted our food at ICCo always seems to return for more. The feed back we get everyday is great and it seems as if our reputation precedes us. ICCo pizza is spreading everyday through "word of mouth".
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129 reviews from our community

Visitor rating
    56
    43
    20
    4
    6
Rating summary
    Food
    Service
    Value
    Atmosphere
Date | Rating
  • English first
  • French first
  • German first
  • Italian first
  • Spanish first
  • Any
English first
London, United Kingdom
Contributor
17 reviews 17 reviews
12 restaurant reviews
4 helpful votes 4 helpful votes
4 of 5 stars Reviewed December 24, 2014 NEW

Great pizza! Great diner decor! great price! Would highly recommend if you are looking for a cheap eat in London. Most pizza's are £5.50 to eat in and £5 to take away. I had the Neptune. Only criticisms was that it was lacking a little in the olive distribution department. Drinks menu on the table looked a little tired too.... More 

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London, United Kingdom
Senior Reviewer
8 reviews 8 reviews
8 restaurant reviews
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed December 11, 2014

Great pizza pie just like mama used to make, I really like the metal chairs and general decor. Though about getting a piece of chocolate cake but was undecided on how moist it looked, so got a lassi on the way back to the office instead.

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London, United Kingdom
Senior Reviewer
8 reviews 8 reviews
8 restaurant reviews
5 of 5 stars Reviewed December 8, 2014

You guys are a wonder! You dish out amazing pizza at dream prices and always have a smile. Thank you for raising the standard of good, tasty Italian food in Fitzrovia. Love Pizza Fridays!

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Thessaloniki, Greece
Top Contributor
67 reviews 67 reviews
32 restaurant reviews
49 helpful votes 49 helpful votes
4 of 5 stars Reviewed December 2, 2014

the fantastic smell hits you in the face as soon as you enter this otherwise simple place serves pizza,pizza and pizza i would not have stopped if my friend dod not recommend it certainly much worthier than posh expensive places with mediocre food as i recently have been in rome, it did bring that feeling only soft drinks-water, no alcohol... More 

Was this review helpful? Yes 1
London, United Kingdom
Top Contributor
52 reviews 52 reviews
21 restaurant reviews
26 helpful votes 26 helpful votes
5 of 5 stars Reviewed November 11, 2014

XL pizza for 4 GBP ! what else do you need ? the only problem is the seating, you try to get a table and then go and make your order

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London, England, United Kingdom
Top Contributor
115 reviews 115 reviews
82 restaurant reviews
22 helpful votes 22 helpful votes
5 of 5 stars Reviewed November 4, 2014

On the corner of Goodge Street, this little place has great pizzas at super cheap prices, a great little lunch venue!

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London, United Kingdom
Reviewer
4 reviews 4 reviews
3 restaurant reviews
4 helpful votes 4 helpful votes
4 of 5 stars Reviewed October 9, 2014

I've been going to Icco's Pizza for the last five years or so, and would overwhelmingly recommend it if you're looking for something cheap, quick, and good in the central London area. Given its proximity to a number of major London universities and the fact that the average price of a pizza is £5, it is a major student hangout,... More 

Was this review helpful? Yes 1
Milan, Italy
Reviewer
5 reviews 5 reviews
5 restaurant reviews
4 helpful votes 4 helpful votes
2 of 5 stars Reviewed October 3, 2014

It's an average cheap and bad pizza. Don't get fooled by the name, nobody is italian in there. Good only to fill a hole in your stomach. And chicken doesn't belong on pizza, for God's sake

Was this review helpful? Yes 1
London, United Kingdom
Senior Reviewer
7 reviews 7 reviews
6 restaurant reviews
5 helpful votes 5 helpful votes
1 of 5 stars Reviewed September 15, 2014

If you come here, only get the take out option so you can keep an eye on your pizza. Myself and two friends went here after work as a quick meal and ordered to eat in. We paid separately and got little buzzers to let us know the pizza is ready. When the buzzers went we all went to collect... More 

Was this review helpful? Yes 1
1 review
1 helpful vote 1 helpful vote
1 of 5 stars Reviewed September 13, 2014

I asked the crew about the average waiting time and he confidently said it normally takes about 5 minutes. He was surprised when I told him I had been waiting for 40 minutes. Apparently the staff who took my order didn't fill out an order form, hence my ordered pizza was not put in a queue. I wasted 40 minutes... More 

Was this review helpful? Yes 1

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Additional Information about Icco Pizza

Address: 46 Goodge Street, London W1T 4LU, England
Phone Number: +44 20 7580 9688
Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Oxford Street / Fitzrovia
Open Hours:
Sunday 11:00 am - 11:00 pm
Monday 11:00 am - 11:00 pm
Tuesday 11:00 am - 11:00 pm
Wednesday 11:00 am - 11:00 pm
Thursday 11:00 am - 11:00 pm
Friday 11:00 am - 12:00 am
Saturday 11:00 am - 12:00 am
Average Prices: USD 5 - 11
Cuisine: Italian, Pizza

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Typical questions asked:
  • Do you have gluten-free options?
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  • Do you allow dogs on the outdoor patio?