Survey Insights
As the world's largest travel site, TripAdvisor is dedicated to keeping a pulse on the travel industry and traveler preferences. As such, we run a number of annual surveys, each with a dedicated theme. To see a summarized version of the insights currently found in TripAdvisor press releases*, please click on one of the categories below:
*Please note, all survey results are taken from surveys conducted with U.S. respondents, unless otherwise shown.
Accommodations55 percent consider 1-5 properties before booking an accommodation.
View press release | March, 2013
79 percent say room discounts motivate them to book a room.
View press release | March, 2013
28 percent prefer to book via Web-based travel agencies..
View press release | March, 2013
62 percent think it is beneficial that properties allow them to book an accommodation via mobile device
View press release | March, 2013
79 percent place importance on properties implementing eco-friendly practices
View press release | April, 2013
49 percent are planning to stay in a vacation rental home in 2013, up from 46 percent in 2012
View press release | April, 2013
75 percent have shared a vacation rental home with family on past trips.
View press release | April, 2013
54 percent of those planning to stay in a vacation rental home in 2013 will do so in the summer (June-August).
View press release | April, 2013
67 percent have stayed in an airport hotel.
View press release | December, 2012
27 percent of those who "check-in" while on vacation most often do so when arriving at their hotel.
View press release | September, 2012
56 percent of pet owners who plan to take their pets on vacation plan to stay in a hotel.
View press release | August, 2012
35 percent of pet owners who plan to take their pets on vacation plan to stay in a vacation rental.
View press release | August, 2012
44 percent ""mostly"" believe hotel claims to be eco-friendly
View press release | April, 2012
60 percent say they rarely feel informed about whether hotels are truly eco-friendly
View press release | April, 2012
58 percent say towel/linen reuse is the most eco-friendly hotel practice.
View press release | April, 2012
70 percent of summer 2013 travelers plan to stay in hotels, 27 percent plan to stay in the home of family or friends, and 20 percent play to rent a vacation home.
View press release | May, 2013
49 percent of those traveling for December 2012 holidays plan to stay at the home of family or friends.
View press release | December, 2012
42 percent of those traveling for December 2012 holidays plan to hole up in a hotel.
View press release | December, 2012
33 percent of those traveling for Thanksgiving will hunker down in a hotel.
View press release | November, 2012
72 percent of those taking a fall 2012 leisure trip planned to stay in a hotel.
View press release | August, 2012
18 percent of those take a fall 2012 leisure trip planned to stay in a vacation rental.
Air Travel91 percent intend to take a domestic flight at least once in 2013.
View press release | February, 2013
67 percent intend to take an international flight at least once in 2013.
View press release | February, 2013
#1 biggest complain about air travel: Uncomfortable seats / limited legroom
View press release | February, 2013
#2 biggest complain about air travel: Costly airline fees and ticket prices
View press release | February, 2013 38 percent say that "giving more legroom" is the number on thing airlines should do to improve the in-flight experience.
View press release | February, 2013
44 percent have never paid extra for a better seating assignment.
View press release | February, 2013
85 percent would pay $25 or less for a seat upgrade on domestic flights.
View press release | February, 2013
58 percent prefer an aisle seat.
View press release | February, 2013
81 percent would be willing to go without in-flight entertainment for a significantly cheaper flight.
View press release | February, 2013
63 percent would not be willing to pay to sit in a designated "quiet section" of the airplane.
View press release | February, 2013
#1 most annoying airline fee: Checked baggage
View press release | February, 2013
#2 most annoying airline fee: Carry-on baggage
View press release | February, 20133 #3 most annoying airline fee: Seat selection
View press release | February, 2013 73 percent have exchanged frequent-flier points for a free or discounted flight.
View press release | February, 2013
51 percent say that the brand of airline is important or extremely important when making a booking decision.
View press release | February, 2013
25 percent would choose one airline over another if it offered Wi-Fi.
View press release | February, 2013 37 percent consider their iPad or tablet a carry-on essential.
View press release | February, 2013 56 percent use their smartphone to check flight status.
View press release | February, 2013 38 percent use their smartphone to check in to flights.
View press release | February, 2013 36 percent use their smartphone to research flight prices
View press release | February, 2013 22 percent don't enjoy a single thing about air travel.
View press release | April, 2012 76 percent prefer not to socialize while in-flight.
View press release | April, 2012 58 percent question whether shutting off electronic devices during takeoff and landing is really necessary.
View press release | April, 2012 40 percent can remember a time when they've left their devices on during flight (accidentally or intentionally).
View press release | April, 2012 43 percent consider airplanes to be the most germ-laden travel location, more so than hotel rooms and public transportation.
View press release | April, 2012 20 percent order an alcoholic drink on-board, with 42 percent of those travelers favoring wine.
View press release | April, 2012 67 percent have stayed in an airport hotel.
View press release | December, 2012 64 percent of those traveler during summer 2013 will fly to their destination.
View press release | May, 2013
46 percent of those traveling during the December holidays will fly to their destination.
View press release | December, 2012
62 percent acknowledged that sky-high airfares affected their December holiday travel plans.
View press release | December, 2012 27 percent cite airline delays and cancellations as the most frustration part of traveling for the December holidays.
View press release | December, 2012 38 percent of those traveling for Thanksgiving will fly to their destination.
View press release | November, 2012 31 percent of those traveling for Labor Day 2012 planned to fly.
Attractions21 percent chose "beach" as their preferred excursion type for 2013. 17 percent chose "culture" as their preferred excursion type for 2013.
View press release | March, 2013
15 percent chose "adventure" as their preferred excursion type for 2013.
View press release | March, 2013
PNC Park in Pittsburgh, Pennsylvania is the top ballpark in the U.S., according to the TripAdvisor Popularity Index™.
View press release | March, 2013
#1 Ocean - Most popular destination type for summer 2013 leisure travelers.
View press release | March, 2013
51 percent chose shopping as their most likely summer 2013 vacation activity, followed by swimming (45 percent).
View press release | March, 2013
22 percent say their favorite thing about summer is spending time outdoors.
View press release | March, 2013
30 percent plan to take a trip dedicated to rejuvenating their body, mind or spirit at the beginning of 2013. 42 percent of fall 2012 leisure travelers planned to enjoy a city trip. 39 percent chose viewing colorful fall foliage as their top fall activity. 21 percent of Labor Day 2012 travelers planned an outdoor escape. 21 percent of Labor Day 2012 travelers planned a trip to the beach. 82 percent said walking is their top physical activity while on vacation. 52 percent favor hotel gyms as their top spot for vacation workouts. 65 percent are more likely to overindulge on food on vacation than while at home. 49 percent are more likely to overindulge on alcohol on vacation than while at home. 83 percent believe people often violate some form of beach or pool etiquette.
View press release | July, 2012
View press release | July, 2012
18 percent chose blasting loud music as the most annoying abuse of beach etiquette.
View press release | July, 2012
29 percent chose pool chair hogging as the most annoying abuse of pool etiquette.
View press release | July, 2012
84 percent get agitated when others save beach or pool chairs by leaving belongings on them.
View press release | July, 2012
27 percent cite three feet as the closest acceptable distance to sit next to another stranger at a crowded beach. 34 percent cite 20 feet as the closest acceptable distance to sit next to another beachgoer on non-crowded sands. 55 percent wish for designated pet-free areas at the beach. 68 percent wish for designated child-free areas at the pool. 89 percent think smoking at the pool should be prohibited. 69 percent think that smoking at the beach should not be allowed. 35 percent consider it a breach of etiquette to not rinse off before entering the pool. 80 percent confess to not always showering before dipping into the pool. Henry Doorly Zoo, Omaha, Nebraska was voted Top Zoo in the U.S.
View press release | June, 2012
42 percent are planning to increase travel spending in 2013.
View press release | March, 2013
76 percent of global travelers say price is an important decision making factor when choosing an accommodation.
View press release | March, 2013
68 percent of global travelers say location is an important decision making factor when choosing an accommodation.
View press release | March, 2013
44 percent of global travelers say location is an important decision making factor when choosing an accommodation.
View press release | March, 2013
79 percent say room discounts motivate them to book a room.
View press release | March, 2013
51 percent say a free night's stay with booking motivates them to book a room.
View press release | March, 2013
45 percent say free Wi-Fi motivates them to book a room.
View press release | March, 2013
80 percent begin planning their vacation two or more months ahead of time when taking a long trip.
View press release | March, 2013
77 percent begin planning their vacation within a month of departure when taking a short trip.
View press release | March, 2013
55 percent consider 1-5 properties before booking an accommodation.
View press release | March, 2013
32 percent prefer to book directly on an accommodation's website.
View press release | March, 2013
28 percent prefer to book via Web-based travel agencies.
View press release | March, 2013
86 percent are planning a leisure trip for summer 2013.
View press release | May, 2013 53 percent of those traveling in summer 2013 will spend the same on their trip this year, while 25 percent will spend more.
View press release | May, 2013
87 percent of summer 2013 vacationers said gas prices would not effect their summer travel plans.
View press release | May, 2013
82 percent cite "savings" as the most likely reason they would book a vacation rental over a hotel
View press release | April, 2013 Denver, Colorado is the most affordable U.S. city for hotel room service, according to the TripAdvisor TripIndex Room Service.
View press release | March, 2013
Honolulu, Hawaii is the least affordable U.S. city for hotel room service, according to the TripAdvisor TripIndex Room Service.
View press release | March, 2013
Cape Town, South Africa is the most affordable global city for hotel room service, according to the TripAdvisor TripIndex Room Service.
View press release | March, 2013
Moscow, Russia is the least affordable global city for hotel room service, according to the TripAdvisor TripIndex Room Service.
View press release | March, 2013
Lisbon, Portugal was ranked the best value city for the money, according to the TripAdvisor Cities Survey.
View press release | December, 2012 Oslo, Norway was ranked the worst value city for the money, according to the TripAdvisor Cities Survey.
View press release | December, 2012 New York City was ranked the best city for shopping, according to the TripAdvisor Cities Survey.
View press release | December, 2012 #2 biggest complain about air travel: Costly airline fees and ticket prices
View press release | February, 2013 44 percent have never paid extra for a better seating assignment.
85 percent would pay $25 or less for a seat upgrade on domestic flights.View press release | February, 2013
View press release | February, 2013
81 percent would pay $50 or less for a seat upgrade on international flights.
View press release | February, 2013
81 percent would be willing to go without in-flight entertainment for a significantly cheaper flight.
View press release | February, 2013
63 percent would not be willing to pay to sit in a designated "quiet section" of the airplane.
23 percent would be willing to pay less than $25 to sit in a designated "quiet section" of the airplane.View press release | February, 2013
View press release | February, 2013
View press release | February, 2013
73 percent have exchanged frequent-flier points for a free or discounted flight. View press release | February, 2013
$210 the total TripIndex Ski cost of Durango, Colorado, the most affordable North American ski destination on the index.
View press release | December, 2012 $802 the total TripIndex Ski cost of Vail, Colorado, the least affordable North American ski destination on the index.
View press release | December, 2012 85 percent would choose a vacation rental over a hotel if it meant saving money.
View press release | March, 2012
50 percent would spend more money to stay at an eco-friendly accommodation.
View press release | April, 2012
75 percent say the economic landscape does not affect their interest in eco-friendly travel choices.
View press release | April, 2012
23 percent would pay up to $25 additional per night to stay at an eco-friendly property
View press release | April, 2012
View press release | December, 2012 92 percent said news of the "fiscal cliff" would not prevent them from packing their bags for the December holidays.
View press release | December, 2012 42 percent will spend more on December 2012 holiday travel compared to 2011.
View press release | December, 2012 View press release | November, 2012 38 percent planned to spend more on Thanksgiving 2012 travel as they did for Thanksgiving 2011.
View press release | November, 2012 42 percent planned to spend the same amount on fall 2012 leisure trips as they did in 2011. 84 percent said rising gas prices would not affect their fall 2012 travel plans.
50 contributions are shared by travelers on TripAdvisor every minute. 1 in 4 reviews submitted each day on TripAdvisor are written by a Facebook-connected user. 49 percent say travel reviews websites are the "most useful" source of information with researching or planning a trip.
View press release | March, 2013
19 percent say Web-based travel agencies are the "most useful" source of information with researching or planning a trip.
View press release | March, 2013
62 percent think it is beneficial that properties allow them to book an accommodation via mobile device.
View press release | March, 2013
45 percent say free Wi-Fi motivates them to book a room.
View press release | March, 2013
76 percent said they share travel experiences via social networks. 42 percent use social channels for travel planning. 40 percent use social channels for travel inspiration. 64 percent most often refer to a travel research site such as TripAdvisor for travel inspiration. 39 percent usually share travel experiences on social channels following their trip. 52 percent usually share travel experiences on social channels both while traveling and after returning home. 36 percent cite wanting to update friends and family on their whereabouts as their primary reason for sharing trip experiences on social networks. 37 percent think social networks have made travel planning easier. 25 percent would choose one airline over another if it offered Wi-Fi.
View press release | February, 2013 37 percent consider their iPad or tablet a carry-on essential.
View press release | February, 2013 56 percent use their smartphone to check flight status.
View press release | February, 2013 38 percent use their smartphone to check in to flights.
View press release | February, 2013 36 percent use their smartphone to research flight prices
View press release | February, 2013 58 percent question whether shutting off electronic devices during takeoff and landing is really necessary.
View press release | April, 2012 40 percent can remember a time when they've left their devices on during flight (accidentally or intentionally).
View press release | April, 2012 14 percent of will load their smartphone or tablet with music, games or movies in order to cope with December holiday travel stress. 47 percent of Thanksgiving travelers will use a smartphone or tablet device to plan or assist in their Turkey Day travel. 80 percent of Thanksgiving travelers using technology to assist Turkey Day travel will check the weather.
Based on insights, reviews and opinions of millions of travelers, the Travelers' Choice awards recognize the best in travel. Travelers' Choice Destinations
View press release | May, 2013
Awards for Travel Favorites
View press release | May, 2013
Travelers' Choice Islands
View press release | March, 2013
Travelers' Choice Awards for Hotels for Families
View press release | March, 2013
View press release | March, 2013
View press release | Feb, 2013
View press release | January, 2013 Travelers' Choice Destinations on the Rise
View press release | November, 2012
View press release | October, 2012
Travelers' Choice Restaurants
View press release | June, 2012
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