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Online Travel Review Study: Role & Impact of Online Travel Reviews Texas A&M University
Even more consumers read and share travel-related content online which had been created and posted by their peers rather than by travel service providers. Understanding who these consumers are, how they determine whether content is credible, and what motivates them to post reviews is of great interest to providers of review Web sites as well as general marketers.
For advertising sales and questions about our contextual commerce program, please contact us at sales@tripadvisor.com.
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