We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Butlins Shoreline Hotel

Certificate of Excellence
Bognor Regis PO21 1JJ , England
Butlins Shoreline Hotel
Write a Review

336 reviews from our community

Your overall rating of this property
Roll over, then click to rate
  Click to rate
Traveler rating
    177
    106
    29
    12
    12
See reviews for
224
33
3
3
Rating summary
  • Location
    4.5 of 5 stars
  • Sleep Quality
    4.5 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4.5 of 5 stars
  • Value
    4 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (89)
Date | Rating
  • English first
  • Italian first
  • Portuguese first
  • Any
English first
  • All months
    (336)
  • Mar-May only
    (93)
  • Jun-Aug only
    (118)
  • Sep-Nov only
    (84)
  • Dec-Feb only
    (41)
All months
Reviewer
4 reviews 4 reviews
3 hotel reviews
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed 5 days ago NEW via mobile

Myself and my partner took our three year old to this particular butlins. This was my first time in butlins. The hotel room were decorated with children in mind with built in games on the wall in the rooms, the food was brilliant and a huge range of Restuarants to pick from for your evening meal. Great value for money... More 

Was this review helpful? Yes
1 review
5 of 5 stars Reviewed 1 week ago via mobile

New style hooks cabin. Room was well decorated with children in mind. Child toilet seat integrated into the adult seat in the room and throughout the hotel. supplied with fridge, tea making facilities, (bed rail and non slip bath mat available on request at reception) All toddler rides included in the price, amazing choice of entertainment for small children. My... More 

Was this review helpful? Yes 3
ButlinsResorts, Guest Services at Butlins Shoreline Hotel, responded to this review

Hi MRSAEOLI, Thanks for taking the time to leave us a review. We’re so pleased you enjoyed your break at Butlin's. We appreciate your feedback on our dining and will pass this onto our team on resort. We’d love to have you back and hope to see you soon. Thanks Maria More 

london
Reviewer
4 reviews 4 reviews
3 hotel reviews
4 helpful votes 4 helpful votes
5 of 5 stars Reviewed 2 weeks ago via mobile

We are on our last day of our 4th stay at The Shoreline and what a wonderful time we have had ! We were looking forward to staying in a newly eerurbished room and we weren't disappointed, the rooms are well appointed and now have more storage space including a small hanging wardrobe in my daughter's "cabin" which I always... More 

Was this review helpful? Yes
ButlinsResorts, Guest Services at Butlins Shoreline Hotel, responded to this review

Hi Alfie, Thanks for leaving a review and letting other guests hear about your experiences with Butlin's. We’d love to see you soon. Thanks Maria More 

Ipswich, United Kingdom
2 reviews
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed 2 weeks ago via mobile

We paid extra as a special treat to have a State Room but unfortunately although stated on the booking form and via phone call that it would be fully refurbished. It wasn't. The room was very tired, rusty fridge and dirty in places on arrival. On returning to reception we were referred to Ruth the reception manager who could not... More 

Was this review helpful? Yes
ButlinsResorts, Guest Services at Butlins Shoreline Hotel, responded to this review

Hi The2Fordhams, We're sorry to hear that you were disappointed with the beginning of your stay but it's so lovely to read how amazing Ruth was and that she resolved all your issues. We really appreciate you writing an honest review and we would love to have you back again. Thanks Maria More 

Berkshire, England
Senior Contributor
23 reviews 23 reviews
14 hotel reviews
31 helpful votes 31 helpful votes
3 of 5 stars Reviewed 4 weeks ago

This was our first trip to Butlins. We stayed at the Shoreline. To be honest we felt a three day break with dinner bed and breakfast for two adults and a child at just under £700 was pricey particularly as quite a few activities were in fact extra when we arrived eg zorbs, go karts etc The room was clean... More 

Was this review helpful? Yes 1
ButlinsResorts, Guest Services at Butlins Shoreline Hotel, responded to this review

Hi Jenny, Thank you for taking the time to leave us a review. We're sorry to hear your first visit to Butlin's was less than perfect. The information regarding dine around is featured on our hotel dining page on the website although you may have missed this. We'll feed this back to our marketing team for you. We really appreciate... More 

Reviewer
4 reviews 4 reviews
5 of 5 stars Reviewed 4 weeks ago

First stay at Butlins & expected hi de hi etc - but was pleasantly surprised! We stayed 4 nights. Hotel really nicely refurbished. Lots of room, with settee, flat screen TV etc. Staff very friendly and helpful. Ate every night in Beachcomber Bar/Restaurant, where food was great with generous portions, and reasonably priced. Would definitely recommend, especially for families with... More 

Was this review helpful? Yes
ButlinsResorts, Guest Services at Butlins Shoreline Hotel, responded to this review

Hi Peter, We’re always thrilled to hear from our guests, particularly when they have clearly had a great time on their break with us. Hopefully we’ll see you again soon. Thanks Maria More 

Surrey
1 review
4 of 5 stars Reviewed May 28, 2015

Lovely stay, clean (but basic) rooms, fantastic staff in the hotel restaurant (Ashley & Patrycja were particularly amazing), loved the variety and freshness of the food, we didn't want to eat in any of the other restaurants. Overall a really lovely time, we will be returning and only to the Shoreline hotel. The tots football coach was great as well... More 

Was this review helpful? Yes
ButlinsResorts, Guest Services at Butlins Shoreline Hotel, responded to this review

Hi Lou, Thank you so much for taking the time to share your kind comments with us. Please come back and see us again soon. Thanks Maria More 

London
Senior Contributor
37 reviews 37 reviews
15 hotel reviews
43 helpful votes 43 helpful votes
5 of 5 stars Reviewed May 26, 2015

This was our first visit to Butlins and we were impressed! Our room was in the Shoreline Hotel and was recently refurbished. It was spotless and had nice touches like a ship's steering wheel for the kids. My boys loved having their own sleeping area with bunk bed and TV. Breakfast was really nice and there was lots of choice... More 

Was this review helpful? Yes
ButlinsResorts, Guest Services at Butlins Shoreline Hotel, responded to this review

Hi Clare, It’s so kind of you to leave such a positive review. The team at Butlin's love hearing from our guests. We look forward to seeing you again soon. Thanks Maria More 

Southampton, United Kingdom
Contributor
12 reviews 12 reviews
6 hotel reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed May 19, 2015

Sam and the reception staff do everything they can to make your stay at the Shoreline a lovely experience and it's quiet. The refurbished rooms are nice and kept spotlessly clean, the breakfast buffet was good and you're close to the venues. Would recommend staying here for the Music Weekends (even though the rooms are designed for a family). Use... More 

Was this review helpful? Yes
ButlinsResorts, Guest Services at Butlins Shoreline Hotel, responded to this review

Hi Kathy, We love reading reviews our guests leave us, so thank you for taking the time to do so. We're pleased you enjoyed the Shoreline hotel for your Live Music Weekend. Hopefully we’ll see you again soon. Thanks Maria More 

Norwich, United Kingdom
Senior Reviewer
8 reviews 8 reviews
3 hotel reviews
9 helpful votes 9 helpful votes
1 of 5 stars Reviewed May 18, 2015

We stayed at the Shoreline hotel over the Christmas holidays. On unpacking we noticed a droning noise in our room, we reported this to the reception, the maintenance team were sent the next day, the maintenance man that was sent said it was the vibration from the heat pumps on the roof. I was not happy having spent £600 for... More 

Was this review helpful? Yes
ButlinsResorts, Guest Services at Butlins Shoreline Hotel, responded to this review

Hi Melanie, Thank you for your review. We're really sorry to hear about this. Please email us at tripadvisor@butlins.com with your full name, booking reference and copy of your review and we'll look into this for you. Thanks Maria More 

Questions? Get answers from hotel staff and past guests. Ask a question

121 photos of this hotel

Traveler photos: See what travelers like you saw

Viewed
All traveler photos (120)
Viewed
Room/suite (26)
Viewed
View from room (12)
Viewed
Hotel & grounds (4)
Viewed
Dining (7)
Viewed
Bathroom (6)
Viewed
Pool/beach area (3)
Viewed
Family/play areas (1)
Viewed
Other (61)

Management photos: Courtesy of the property manager

Viewed
All management photos (1)
Viewed
Hotel & grounds (1)
Check In Check Out
Show Prices
Hotels you might also like...
Questions? Get answers from hotel staff and past guests. Ask a question

Amenities