We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Hotel Icon

Travelers' Choice award winner
Hotel website
20, Samil-daero 32ga-gil, Jongno-gu, Seoul, South Korea
Book on
TripAdvisor
Trusted partner. We work with Tingo to make your booking as easy as possible.
Secure payments. We use industry-leading practices to keep your information secure.
1 room 1 guest
Check In Check Out
Show Prices
Compare best prices from top travel sites
and 4 more sites!
Professional photos
Hotel Icon
View Map
Add Photo Write a Review

257 Reviews from our TripAdvisor Community

Your overall rating of this property
Roll over, then click to rate
  Click to rate
Traveler rating
    159
    61
    22
    11
    4
See reviews for
61
79
29
5
Rating summary
  • Location
    4.5 of 5 stars
  • Sleep Quality
    4.5 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (25)
Date | Rating
  • Chinese (Traditional) first
  • Chinese (Simplified) first
  • Dutch first
  • English first
  • French first
  • German first
  • Italian first
  • Japanese first
  • Korean first
  • Portuguese first
  • Russian first
  • Spanish first
  • Any
English first
  • All months
    (257)
  • Mar-May only
    (67)
  • Jun-Aug only
    (71)
  • Sep-Nov only
    (65)
  • Dec-Feb only
    (54)
All months
1 review
5 of 5 stars Reviewed yesterday NEW

Initially I booked 2 nights in hotel icon, for my week long stay in korea. After one night i fell in love with the hotel. The staff where amazing including the hotel owner, they were incredibly helpful with ideas on which parts of soel we should visit, what and where to eat! The rooms were the pinical of comfort. They... More 

Was this review helpful? Yes
Hamilton, New Zealand
Level Contributor
146 reviews
70 hotel reviews
common_n_hotel_reviews_1bd8 51 helpful votes
4 of 5 stars Reviewed 4 days ago NEW

It is well located for stuff to look at as a tourist, close to plenty of eating and drinking, clean, and overall as you would hope for from a budget hotel. The reception staff had enough English apart from one doing the night shift, WiFi was good and there was free water and some fruit in the fridge. A bedside... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Dennis We very much appreciate your valuable comments regarding your stay at the Hotel Icon. We are most concerned with the satisfaction of our guests and your feedback is of great value to us We are continually working up a sweat to make sure our guests have a nice staying with us. I extend the very best wishes and... More 

England UK
Level Contributor
8 reviews
8 hotel reviews
common_n_hotel_reviews_1bd8 6 helpful votes
5 of 5 stars Reviewed 1 week ago

The hotel is ideally located in the heart of Seoul's main tourist attractions, all a short walking distance away. Icon is positioned in a brilliant place where it is quiet at night and a skip round the corner to the nearest convenience store. The rooms are clean and well kept, silent, modern aircon and clean bathrooms which are replenished and... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Ecogrrrl I heartily appreciate your valuable comments on excellent location. We are over the moon to hear that you had nice staying with us. We will continually put forth our best endeavor to provide our guests with great service by showing proactive attitude. I was much pleased to learn that you enjoyed our roof garden in the evening. We... More 

Australia
Level Contributor
1 review
common_n_hotel_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed 1 week ago

I stayed at Icon hotel, with my wife and 13 year old son, for six nights. This was our first visit to Korea. The place was facing one of the mountains surrounding Seoul, very close to the subway, tourist attractions, shops and restaurants. The owner of the hotel and her husband were amazingly welcoming, kind and friendly going out to... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear MnM001 It is always heartwarming to receive a guest feedback like yours, and I would like to thank you for your wonderful praise. I am very happy you were satisfied with our service. We will always do our best to provide most warm, caring and personalized service to our guests. I hope your previous stay and experience will bring... More 

Moss Vale, Australia
1 review
common_n_hotel_reviews_1bd8 2 helpful votes
4 of 5 stars Reviewed 3 weeks ago

We stayed 4 nights at the Hotel Icon. The room was small but adequate. Clean and centrally located for the tourist attractions. Our taxi driver took us right to the door. The owners were the star attractions! Being elderly we found the usual Asian bed too firm to get much needed sleep at first, but they kindly arranged softer overlays... More 

Was this review helpful? Yes 2
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Joan I would like to thank you very much for your wonderful comments which you made as soon as you recovered from the fatigue of the journey. I am very happy you were satisfied with our service. When our guests need some special service like attendance at English chapel,we are ready to help them. We will continue to provide... More 

1 review
5 of 5 stars Reviewed 4 weeks ago

This hotel was perfect for us. It has everything you need and the size of the rooms are good (not big but also not too small). It is clean, comfi, safe and has a wonderful rooftop terrace. They got a Wifi router in EVERY room, dont worry about wifi :) The owners and the CEO are there during the day.... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Joel We very much appreciate your valuable comments regarding your stay at the Hotel Icon. We are very glad to hear that you enjoyed your staying at our hotel. We heartily appreciate your valuable comments on excellent location ,good price value and compliments on our staff. We will continually put forth our best endeavor to provide our guests with... More 

1 review
common_n_hotel_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed 4 weeks ago

Stayed in the hotel for about 5 days while visiting Seoul. It was a great location as it is very close to the subway station, airport bus station, and Insadong, a street with many traditional shops and delicious restaurants. The hotel itself is very cozy with an extremely accommodating staff who went out of their way to make our stay... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Connie We very much appreciate your comments regarding your stay at the Hotel Icon. I heartily appreciate your valuable comments on excellent location and compliments on our staff We will continually put forth our best endeavor to achieve the highest level of quality services . I hope your previous stay and experience will bring you back to our hotel.... More 

Level Contributor
10 reviews
5 hotel reviews
common_n_hotel_reviews_1bd8 4 helpful votes
5 of 5 stars Reviewed 4 weeks ago

Initially we had a little trouble finding it but once we did we never had a problem again! Tucked down the alleyways, located in an awesome spot close to interesting attractions and the subway was really close for trips to other areas. The staff were always helpful and welcoming. The owner and his wife were friendly and ready to help... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Leahk Your kind and wonderful comments are greatly appreciated to us. I’m very glad to hear that you had a great stay at our hotel. We strive to maximize guest satisfaction by providing warm and genuine service. I hope your previous stay and experience will bring you back to our hotel. We sincerely appreciate your effort to write fabulous... More 

Essex, England
Level Contributor
22 reviews
21 hotel reviews
common_n_hotel_reviews_1bd8 46 helpful votes
5 of 5 stars Reviewed July 22, 2015

Stayed here for two nights in June 2014 and loved it. The staff were very welcoming; the room was modern, comfortable, clean and cool; breakfast was decent without being life-changing - and it was VERY good value for Seoul. It's within walking distance of the a good number of the main sights, as well as plenty of restaurants and bars... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Graeme We very much appreciate your kind and valuable comments regarding your stay at the Hotel Icon We will do our best for our guests to be comfortable and pleasant. Once again thank you very much for choosing the Hotel Icon and taking the time to write a warm review on tripadvisor. I extend the very best wishes and... More 

Perth, Australia
Level Contributor
152 reviews
19 hotel reviews
common_n_hotel_reviews_1bd8 61 helpful votes
4 of 5 stars Reviewed July 21, 2015

While hard to find, the website provides directions with pictures to make things easier and there and signposts along the way to point you in the right direction. The elder gentlemen who I assume is the owner speaks fluent English and is very helpful. The location is close to Insadong and is not that far from the subway and also... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Shaun Thank you very much for your kind and wonderful comments with the deep interest. I am extremely glad to hear that you had nice staying with us. I hope your previous stay and experience will bring you back to our hotel. We will do our best to make sure that your next visit will be much more pleasant... More 

Questions? Get answers from hotel staff and past guests. Ask a question

92 photos of this hotel

Traveler photos: See what travelers like you saw

Viewed
All traveler photos (64)
Viewed
Hotel & grounds (12)
Viewed
Dining (3)
Viewed
Room/suite (20)
Viewed
Bathroom (2)
Viewed
Family/play areas (2)
Viewed
View from room (1)
Viewed
Other (24)

Management photos: Courtesy of the property manager

Viewed
All management photos (28)
Viewed
Hotel & grounds (7)
Viewed
Room/suite (3)
Viewed
Business center/function rooms (1)
Viewed
Bathroom (1)
Viewed
Other (16)
Check In Check Out
Prices are for 1 room, 2 adults
Show Prices
Hotels you might also like...
Travelers also viewed these Seoul hotels
Gwanghwamun / Jongno
HOTEL GS
HOTEL GS
#36 of 421 in Seoul
4.5 of 5 stars 162 reviews
Gwanghwamun / Jongno
Ibis Ambassador Seoul Insadong
Myeongdong / Namdaemun
ShinShin Hotel
ShinShin Hotel
#6 of 421 in Seoul
4.5 of 5 stars 304 reviews
Show Prices
Show Prices
Show Prices
Myeongdong / Namdaemun
Metro Hotel
Metro Hotel
#7 of 421 in Seoul
4.5 of 5 stars 854 reviews
Gwanghwamun / Jongno
Benikea Noble Hotel
Benikea Noble Hotel
#113 of 421 in Seoul
4.0 of 5 stars 113 reviews
Sinchon / Ewha
Ever8 Serviced Residence
Show Prices
Show Prices
Show Prices

Staying in Gwanghwamun / Jongno

Neighborhood Profile
Gwanghwamun / Jongno
If Gwanghwamun is the unofficial living room of Seoul, Jongno is the main hallway connecting some of Seoul’s most important historic sites and neighborhoods. Being one of Seoul’s oldest neighborhoods, the area is rich with history and culture in its palaces, shrines, and temples. Stand in the center of Gwanghwamun Square with Gyeongbokgung Palace and Mt. Bugak in front of you, King Sejong the Great statue behind you, and modern office buildings encircling you—it’s one of the best ways to experience both past and present Seoul in one spot. The main street of Jongno is mostly dotted with restaurants and cafes, but explore deeper within its intricate alleys to pass decades-old restaurants, mom-and-pop shops, and pojangmachas (tents that open at night for quick bites and drinks) and life seems to run just as it did a decade or two ago. Don’t forget to stop at Gwangjang Market, Korea’s oldest traditional market, where it’s just as fun to explore as it is to eat the affordable market dishes that locals have been enjoying since the market first opened in 1905. For a break from urban life, walk along the restored Cheonggyecheon Stream that runs parallel to Jongno for a moment of natural refuge in metropolitan Seoul.
Explore this neighborhood
Questions? Get answers from hotel staff and past guests. Ask a question

Amenities

Enter dates for best prices
Check In Check In Check Out Check Out
Prices are for 1 room, 2 adults
Price Your Stay