We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Hotel Icon

Travelers' Choice award winner
Hotel website
20, Samil-daero 32ga-gil, Jongno-gu, Seoul, South Korea
Book on
TripAdvisor
Trusted partner. We work with Tingo to make your booking as easy as possible.
Secure payments. We use industry-leading practices to keep your information secure.
Best prices for: 1 room 1 guest
Enter dates for best prices
Check In Check Out
Show Prices
Compare best prices from top travel sites
and 5 more sites!
Hotel Icon
Professional photos View all
Browse nearby
Hotel Icon
Add Photo Write a Review

247 Reviews from our TripAdvisor Community

Rate and write a review
Roll over, then click to rate
  Click to rate
Traveler rating
    154
    59
    20
    11
    3
See reviews for
59
76
28
5
Rating summary
  • Location
    4.5 of 5 stars
  • Sleep Quality
    4.5 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (25)
Date | Rating
  • Chinese (Traditional) first
  • Chinese (Simplified) first
  • Dutch first
  • English first
  • French first
  • German first
  • Italian first
  • Japanese first
  • Korean first
  • Portuguese first
  • Russian first
  • Spanish first
  • Any
English first
  • All months
    (247)
  • Mar-May only
    (67)
  • Jun-Aug only
    (61)
  • Sep-Nov only
    (65)
  • Dec-Feb only
    (54)
All months
5 of 5 stars Reviewed 6 days ago NEW

This hotel was perfect for us. It has everything you need and the size of the rooms are good (not big but also not too small). It is clean, comfi, safe and has a wonderful rooftop terrace. They got a Wifi router in EVERY room, dont worry about wifi :) The owners and the CEO are there during the day.... More 

Was this review helpful? Yes
5 of 5 stars Reviewed 1 week ago NEW

Stayed in the hotel for about 5 days while visiting Seoul. It was a great location as it is very close to the subway station, airport bus station, and Insadong, a street with many traditional shops and delicious restaurants. The hotel itself is very cozy with an extremely accommodating staff who went out of their way to make our stay... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Connie We very much appreciate your comments regarding your stay at the Hotel Icon. I heartily appreciate your valuable comments on excellent location and compliments on our staff We will continually put forth our best endeavor to achieve the highest level of quality services . I hope your previous stay and experience will bring you back to our hotel.... More 

Level Contributor
10 reviews
5 hotel reviews
common_n_hotel_reviews_1bd8 3 helpful votes
5 of 5 stars Reviewed 1 week ago

Initially we had a little trouble finding it but once we did we never had a problem again! Tucked down the alleyways, located in an awesome spot close to interesting attractions and the subway was really close for trips to other areas. The staff were always helpful and welcoming. The owner and his wife were friendly and ready to help... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Leahk Your kind and wonderful comments are greatly appreciated to us. I’m very glad to hear that you had a great stay at our hotel. We strive to maximize guest satisfaction by providing warm and genuine service. I hope your previous stay and experience will bring you back to our hotel. We sincerely appreciate your effort to write fabulous... More 

Essex, England
Level Contributor
22 reviews
21 hotel reviews
common_n_hotel_reviews_1bd8 43 helpful votes
5 of 5 stars Reviewed 1 week ago

Stayed here for two nights in June 2014 and loved it. The staff were very welcoming; the room was modern, comfortable, clean and cool; breakfast was decent without being life-changing - and it was VERY good value for Seoul. It's within walking distance of the a good number of the main sights, as well as plenty of restaurants and bars... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Graeme We very much appreciate your kind and valuable comments regarding your stay at the Hotel Icon We will do our best for our guests to be comfortable and pleasant. Once again thank you very much for choosing the Hotel Icon and taking the time to write a warm review on tripadvisor. I extend the very best wishes and... More 

Perth, Australia
Level Contributor
152 reviews
19 hotel reviews
common_n_hotel_reviews_1bd8 62 helpful votes
4 of 5 stars Reviewed 1 week ago

While hard to find, the website provides directions with pictures to make things easier and there and signposts along the way to point you in the right direction. The elder gentlemen who I assume is the owner speaks fluent English and is very helpful. The location is close to Insadong and is not that far from the subway and also... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Shaun Thank you very much for your kind and wonderful comments with the deep interest. I am extremely glad to hear that you had nice staying with us. I hope your previous stay and experience will bring you back to our hotel. We will do our best to make sure that your next visit will be much more pleasant... More 

Auckland, New Zealand
1 review
common_n_hotel_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed 1 week ago

I stayed there on my own for 9 days and I felt like i never left my home(NZ), the staff and the owners of the hotel (Mr. Baek and Ms. Jung) were so nice and accommodating. They even made lunch and tea for me and other guests to welcome us, and a farewell dinner as well which was at the... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Monessa I would like to thank you very much for your wonderful comments which you made as soon as you recovered from the fatigue of the journey. I sincerely appreciate the detailed feedback you have provided for us on TripAdvisor. It is my pleasure that you've got impressed during stay We will continually put forth our best endeavor to... More 

Edinburgh, United Kingdom
Level Contributor
6 reviews
common_n_hotel_reviews_1bd8 2 helpful votes
5 of 5 stars Reviewed 3 weeks ago

This is a charming little hotel. Family run where the staff really go out of their way to make you feel welcome. It's also in an excellent location which makes it 5 star in my book! Really easy to get to from both airports on public transport so don't worry about airport transfers. Seoul is a lovely if underestimated city

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Lorna I heartily appreciate your valuable comments on excellent location and compliments on our staff. I am sure that this kind compliments will serve as an encouragement to all of our staff as we strive to continuously improve the quality of our services. We would like to deeply thank you for staying with us. We will continually put forth... More 

Bellefonte, Pennsylvania
Level Contributor
174 reviews
25 hotel reviews
common_n_hotel_reviews_1bd8 32 helpful votes
5 of 5 stars Reviewed 3 weeks ago

We stayed here the night before our flight out of Seoul, and we weren't expecting much. How wrong we were! It was a bit of turning about through the labyrinth of buildings to find the hotel, but it's very well-signed. The concierge was kind and very knowledgeable about the area and helped us to figure out where to catch the... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Robbinz It is always heartwarming to receive a guest feedback like yours, and I would like to thank you for your wonderful praise. I am sure that your kind compliments will encourage all of our staffs to further develop our service. We will continue to provide most warm, caring and personalized service to our guests. Once again thank you... More 

1 review
common_n_hotel_reviews_1bd8 2 helpful votes
5 of 5 stars Reviewed 4 weeks ago

I came to Korea for 2PM 2015 concert and stayed at Hotel Icon for less than a week. The room of course will not make you feel like a super star but the staffs try their best to welcome you with warmth. Since my time was very narrow, I would get up and stay out from early morning to late... More 

Was this review helpful? Yes 2
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Nicole Your kind and wonderful comments are greatly appreciated to us. I am extremely happy you were satisfied with our service. We will continually put forth our best endeavor to provide our guests with great service. I sincerely appreciate the detailed feedback you have provided for us on TripAdvisor. I would like to deeply thank you again for staying... More 

Canberra, Australia
Level Contributor
16 reviews
3 hotel reviews
common_n_hotel_reviews_1bd8 3 helpful votes
5 of 5 stars Reviewed 4 weeks ago

Hotel Icon is in a very good location and very close to the subway lines. The rooms are small but clean and the shower has fantastic water pressure. The rooms have air conditioning and can be accessed by a lift. There is also very good WiFi. Very affordable and I would certainly stay here again when I return to Seoul.

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Onyx159 Thank you very much for your deep interest at our hotel. I am sure that your valuable feedback will encourage all of our staffs to further develop our service. We will do our best for our guests to be comfortable and pleasant. Please let me know when you visit our hotel again,I will take great care of you.... More 

Questions? Get answers from hotel staff and past guests. Ask a question

91 photos of this hotel

Traveler photos: See what travelers like you saw

Viewed
All traveler photos (63)
Viewed
Dining (3)
Viewed
Room/suite (20)
Viewed
Bathroom (2)
Viewed
Hotel & grounds (12)
Viewed
Family/play areas (2)
Viewed
View from room (1)
Viewed
Other (23)

Management photos: Courtesy of the property manager

Viewed
All management photos (28)
Viewed
Hotel & grounds (7)
Viewed
Room/suite (3)
Viewed
Business center/function rooms (1)
Viewed
Bathroom (1)
Viewed
Other (16)
Check In Check Out
Prices are for 1 room, 2 adults
Show Prices
Hotels you might also like...
Travelers also viewed these Seoul hotels
Gwanghwamun / Jongno
HOTEL GS
HOTEL GS
#30 of 418 in Seoul
4.5 of 5 stars 161 reviews
Myeongdong / Namdaemun
ShinShin Hotel
ShinShin Hotel
#7 of 418 in Seoul
4.5 of 5 stars 294 reviews
Myeongdong / Namdaemun
Metro Hotel
Metro Hotel
#8 of 418 in Seoul
4.5 of 5 stars 847 reviews
Show Prices
Show Prices
Show Prices
Gwanghwamun / Jongno
Ibis Ambassador Seoul Insadong
Gwanghwamun / Jongno
Benikea Noble Hotel
Benikea Noble Hotel
#107 of 418 in Seoul
4.0 of 5 stars 108 reviews
Lotte Hotel Seoul
#11 of 418 in Seoul
4.5 of 5 stars 1,901 reviews
Show Prices
Show Prices
Show Prices

Staying in Gwanghwamun / Jongno

Neighborhood Profile
Gwanghwamun / Jongno
If Gwanghwamun is the unofficial living room of Seoul, Jongno is the main hallway connecting some of Seoul’s most important historic sites and neighborhoods. Being one of Seoul’s oldest neighborhoods, the area is rich with history and culture in its palaces, shrines, and temples. Stand in the center of Gwanghwamun Square with Gyeongbokgung Palace and Mt. Bugak in front of you, King Sejong the Great statue behind you, and modern office buildings encircling you—it’s one of the best ways to experience both past and present Seoul in one spot. The main street of Jongno is mostly dotted with restaurants and cafes, but explore deeper within its intricate alleys to pass decades-old restaurants, mom-and-pop shops, and pojangmachas (tents that open at night for quick bites and drinks) and life seems to run just as it did a decade or two ago. Don’t forget to stop at Gwangjang Market, Korea’s oldest traditional market, where it’s just as fun to explore as it is to eat the affordable market dishes that locals have been enjoying since the market first opened in 1905. For a break from urban life, walk along the restored Cheonggyecheon Stream that runs parallel to Jongno for a moment of natural refuge in metropolitan Seoul.
Explore this neighborhood
Questions? Get answers from hotel staff and past guests. Ask a question

Amenities

Enter dates for best prices
Check In Check In Check Out Check Out
Prices are for 1 room, 2 adults
Price Your Stay