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Hotel Icon

Travelers' Choice award winner
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20, Samil-daero 32ga-gil, Jongno-gu, Seoul, South Korea
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218 reviews from our community

Traveler rating
    137
    48
    20
    10
    3
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52
66
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4
Rating summary
  • Location
    4.5 of 5 stars
  • Sleep Quality
    4.5 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (20)
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Ferring, United Kingdom
Top Contributor
154 reviews 154 reviews
25 hotel reviews
101 helpful votes 101 helpful votes
4 of 5 stars Reviewed 1 week ago via mobile

You can get to the hotel from Incheon airport by bus 6011 (every 30 mins) from stop 5B or 12A. Just get off at Anguk station (60 - 80 mins depending on traffic) and follow comprehensive instruction shown on their website. It takes a mere 10 minutes at most. On your return to the airport, go to the stop on... More 

Was this review helpful? Yes
Manchester, United Kingdom
1 review
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed 1 week ago

Stayed with my daughter in a twin room last August. We booked initially for our first five nights as we were backpacking around the country but we were so happy with our stay, we booked for our final four nights before flying home. By the time we arrived back in Seoul, coming back to the Icon felt like returning home.... More 

Was this review helpful? Yes 2
Melbourne, Australia
Senior Reviewer
10 reviews 10 reviews
3 hotel reviews
4 helpful votes 4 helpful votes
5 of 5 stars Reviewed 3 weeks ago

I booked this hotel for our first three nights in Seoul, unsure as to how much we would like it - but we ended up there for four nights and will be heading back there soon. The location is indeed great for exploring Seoul, although it is a little difficult to find for the first time. We were out of... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Charley I would like to thank you very much for your wonderful comments regarding your stay at the Hotel Icon. I am extremely glad to hear that you had nice staying with us. It is my pleasure that you had a great stay at our hotel. We will do our best to maximize guest satisfaction by providing warm and... More 

New York City, New York
1 review
2 of 5 stars Reviewed 4 weeks ago

hard to find in an alley, strong cooking (fish, seafood) smell in the entrance, very basic room, weird bathroom with shower included that soaks the entire space when you use it, creates moisture and mold, many stains on the walls, hair in beds and sink, bleak lighting, hard beds, depressing breakfast room in the basement with few choices, I don't... More 

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IconSeoul, Owner at Hotel Icon, responded to this review

Dear Mark We appreciate your comments regarding your stay at the Hotel Icon. I am very disappointed to note that you did not fully enjoy your stay with us. First of all please accept our apologies for not meeting your expectations. We are very sorry for cooking smell from lunch room and hair in bed sheet. We change bed sheet... More 

1 review
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed March 9, 2015

This was a great place to stay while we explored Seoul! The owners and staff were helpful and extremely hospitable. The rooms were clean and we didn't notice any extra noise the little time we were there. The patio outside was perfect for unwinding after a long day. Directions to get to the hotel are very accurate and easy to... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Cassie We very much appreciate your comments regarding your stay at the Hotel Icon. I’m very glad to hear that you had a nice staying at our hotel. We will always do our best to maximize guest satisfaction by providing warm and genuine service. We would like to deeply thank you again for for your high value on convenient... More 

Brisbane, Australia
Senior Contributor
23 reviews 23 reviews
10 hotel reviews
49 helpful votes 49 helpful votes
5 of 5 stars Reviewed March 6, 2015

My husband and I stayed at Hotel Icon last April and May(2014) and we really loved it. So when I returned to Seoul with my teenage granddaughter I naturally stayed at the Hotel Icon. The owners, Mr Baek and Mrs Jung greeted us like long lost friends and we went out for a lovely meal at Mapo at the original... More 

Was this review helpful? Yes 2
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Jan Thank you very much for your kind and wonderful comments with the deep interest and affection. I longed to do something special for your family. You had already stayed at our hotel three times. I feel like you are not a customer but a relative. It is my pleasure that you had nice staying with us. We will... More 

Manila, Philippines
1 review
6 helpful votes 6 helpful votes
5 of 5 stars Reviewed February 21, 2015

Highly recommended hotel. Near the train station (anguk), restaurants, shops. The owners are very accommodating. We enjoyed our 6days in the hotel. If you want to have pictures using hanbok (korean dresses), you can use it for free. They even invite us for a dinner on our first night. They clean our room everyday. The wifi is good.

Was this review helpful? Yes 6
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Cay Your kind and vluable comments are greatly appreciated to us. I am extremely glad to hear that you had nice staying with us. We strive to maximize guest satisfaction by providing warm and genuine service. We would like to thank you again for choosing hotel Icon as your accommodation. I hope your previous stay and experience will bring... More 

Senior Reviewer
6 reviews 6 reviews
6 hotel reviews
4 helpful votes 4 helpful votes
4 of 5 stars Reviewed February 4, 2015

Stayed here for 2 nights in December 2014. This hotel is a really good value for the price. The location is excellent as it's very close to some of the prime temples and other attractions, however it's also in a dark alley that can be difficult to locate. Room is very simple. Comfort level on the bed wasn't great. The... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Austin We very much appreciate your comments regarding your stay at the Hotel Icon. We would like to thank you for choosing hotel Icon as your accommodation. Thank you very much for your high value on convenient location and good price. You enjoyed the convenient location benefit with your journey so we are happy. It would be appreciated if... More 

sao paulo
2 reviews
10 helpful votes 10 helpful votes
5 of 5 stars Reviewed January 28, 2015

It surely exceeded my expectations. I chose Hotel Icon based on the other reviews but It was way beyond what I´d expected. I loved the location of this hotel. I know most people find it difficult to locate it, but once you get the surroundings you realize how easy and convenient it is. The staff is the best! I was... More 

Was this review helpful? Yes 4
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Juliana We very much appreciate your valuable comments regarding your stay at the Hotel Icon. It is my pleasure that you've got impressed during stay. I am especially happy that our staffs were able to help you well. All of our staffs are pushing themselves to fill up every guests satisfaction. Your comments will be the greatest encouragement and... More 

Palmerston North, New Zealand
1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed January 20, 2015

My husband, daughter and I stayed at this hotel in Jan 2015. The room is a bit small but the floor heating was superb. The owners were so hospitable and upon arrival, Mr Baek, showed us where the nearest subways are and later even offered to drive us to Namsan Seoul Tower. The next morning, Ms Jung drove us to... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Tanfamily Thank you very much for your valuable comments which are greatly appreciated. We are extremely happy to read that you had a wonderful time with us. I am very happy to play a amall role for your good impression about Korea. We are continually working up a sweat to make sure our guests have a nice staying with... More 

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Staying in Gwanghwamun / Jongno

Neighborhood Profile
Gwanghwamun / Jongno
If Gwanghwamun is the unofficial living room of Seoul, Jongno is the main hallway connecting some of Seoul’s most important historic sites and neighborhoods. Being one of Seoul’s oldest neighborhoods, the area is rich with history and culture in its palaces, shrines, and temples. Stand in the center of Gwanghwamun Square with Gyeongbokgung Palace and Mt. Bugak in front of you, King Sejong the Great statue behind you, and modern office buildings encircling you—it’s one of the best ways to experience both past and present Seoul in one spot. The main street of Jongno is mostly dotted with restaurants and cafes, but explore deeper within its intricate alleys to pass decades-old restaurants, mom-and-pop shops, and pojangmachas (tents that open at night for quick bites and drinks) and life seems to run just as it did a decade or two ago. Don’t forget to stop at Gwangjang Market, Korea’s oldest traditional market, where it’s just as fun to explore as it is to eat the affordable market dishes that locals have been enjoying since the market first opened in 1905. For a break from urban life, walk along the restored Cheonggyecheon Stream that runs parallel to Jongno for a moment of natural refuge in metropolitan Seoul.

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