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Hotel Icon

Travelers' Choice award winner
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20, Samil-daero 32ga-gil, Jongno-gu, Seoul, South Korea
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227 Reviews from our TripAdvisor Community

Traveler rating
    141
    53
    20
    10
    3
See reviews for
53
70
23
5
Rating summary
  • Location
    4.5 of 5 stars
  • Sleep Quality
    4.5 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (21)
Date | Rating
  • Chinese (Traditional) first
  • Chinese (Simplified) first
  • Dutch first
  • English first
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  • Japanese first
  • Korean first
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English first
  • All months
    (227)
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    (67)
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    (65)
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    (54)
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Aurora, Illinois
Top Contributor
156 reviews 156 reviews
73 hotel reviews
88 helpful votes 88 helpful votes
5 of 5 stars Reviewed today NEW

Finding a bargain hotel in Seoul is difficult, but this little hotel delivers. The room is small and the breakfast isn't fancy, but the kindness of the owners makes it the place to stay. After checking in, the owner walked us around the neighborhood pointing out the best local restaurants and when we checked out, the owner even gave us... More 

Was this review helpful? Yes
St. George's, Grenada
Contributor
14 reviews 14 reviews
4 hotel reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed 1 week ago

This is a great hotel if you are touring the palace area. Its new and super clean and the room rates are fantastic value. The best part so far is the owner. She is one of the nicest persons I have ever met in my travels. She was so helpful and I really appreciate it.

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1 review
5 of 5 stars Reviewed 1 week ago via mobile

Everything about this hotel was perfect and the owners go above and beyond for their guests. We don't know how we can thank then enough for making the honeymoon for two poor college kids more special!

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Los Angeles, California
Senior Contributor
27 reviews 27 reviews
13 hotel reviews
20 helpful votes 20 helpful votes
4 of 5 stars Reviewed 2 weeks ago

The location of this hotel is good, Close the the Insandong street but still quiet. Only a few minutes walk to Metro. The room is small but cozy and very clean. The owner of this hotel is one of the most friendly that I've met. Greeting us with warm smile and gave us full information about Seoul. The rooftop is... More 

Was this review helpful? Yes 1
Cape Town Central, South Africa
Contributor
16 reviews 16 reviews
6 hotel reviews
6 helpful votes 6 helpful votes
4 of 5 stars Reviewed 3 weeks ago

We were at an international conference in Seoul recently. The city was busy and they had to move us around several times. We spent two nights at Hotel Icon which is in Jongno District near Insadong Road. The hotel is tucked away of the larger roads and yet is quite conveniently located. If you take the 6005 bus in from... More 

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IconSeoul, Owner at Hotel Icon, responded to this review

Dear Crawhall We very much appreciate your comments regarding your stay at the Hotel Icon. We are truly happy to hear that you are satisfied with the location of the hotel and our service.. All of our dedicated staffs will continually strive to provide excellent service to our valuable guests. Once again thank you very much for choosing the Hotel... More 

London, United Kingdom
Top Contributor
50 reviews 50 reviews
21 hotel reviews
36 helpful votes 36 helpful votes
4 of 5 stars Reviewed 5 weeks ago

The location is very good, near 3 different underground stations for 3 different lines, so the movility around is very good. Despite some of the other reviews there are signs in the street directing you to the hotel, so it wasn´t difficult to find. Room and toilet were clean and had a good size. Location is quiet, even more, as... More 

Was this review helpful? Yes 1
IconSeoul, Owner at Hotel Icon, responded to this review

Dear JesLon It is wonderful to hear that you had an enjoyable time with us at Hotel Icon. We are continually working up a sweat to make sure our guests have a nice staying with us. We would like to thank you for choosing hotel Icon as your accommodation Thank you very much for your high value on convenient location.... More 

Ferring, United Kingdom
Top Contributor
170 reviews 170 reviews
28 hotel reviews
131 helpful votes 131 helpful votes
4 of 5 stars Reviewed April 12, 2015 via mobile

You can get to the hotel from Incheon airport by bus 6011 (every 30 mins) from stop 5B or 12A. Just get off at Anguk station (60 - 80 mins depending on traffic) and follow comprehensive instruction shown on their website. It takes a mere 10 minutes at most. On your return to the airport, go to the stop on... More 

Was this review helpful? Yes 4
IconSeoul, Owner at Hotel Icon, responded to this review

Dear FerringFerret We very much appreciate your comments regarding your stay at the Hotel Icon. We are continually working up a sweat to make sure our guests have a nice staying with us. We are very happy that you enjoyed many tourist attractions and historic sites close by our hotel. We would like to thank you for choosing hotel Icon... More 

Manchester, United Kingdom
1 review
4 helpful votes 4 helpful votes
5 of 5 stars Reviewed April 7, 2015

Stayed with my daughter in a twin room last August. We booked initially for our first five nights as we were backpacking around the country but we were so happy with our stay, we booked for our final four nights before flying home. By the time we arrived back in Seoul, coming back to the Icon felt like returning home.... More 

Was this review helpful? Yes 4
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Garykaill Thank you very much for your kind and valuable comments with the deep interest. We are extremely happy that you had a wonderful time with us Your daughter speaks Korean very well and she has lots of interest in Korean culture. It is also my pleasure to introduce real Korean culture to our guest instead of superficial and... More 

Melbourne, Australia
Senior Reviewer
10 reviews 10 reviews
3 hotel reviews
6 helpful votes 6 helpful votes
5 of 5 stars Reviewed March 24, 2015

I booked this hotel for our first three nights in Seoul, unsure as to how much we would like it - but we ended up there for four nights and will be heading back there soon. The location is indeed great for exploring Seoul, although it is a little difficult to find for the first time. We were out of... More 

Was this review helpful? Yes 3
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Charley I would like to thank you very much for your wonderful comments regarding your stay at the Hotel Icon. I am extremely glad to hear that you had nice staying with us. It is my pleasure that you had a great stay at our hotel. We will do our best to maximize guest satisfaction by providing warm and... More 

New York City, New York
1 review
2 of 5 stars Reviewed March 17, 2015

hard to find in an alley, strong cooking (fish, seafood) smell in the entrance, very basic room, weird bathroom with shower included that soaks the entire space when you use it, creates moisture and mold, many stains on the walls, hair in beds and sink, bleak lighting, hard beds, depressing breakfast room in the basement with few choices, I don't... More 

Was this review helpful? Yes
IconSeoul, Owner at Hotel Icon, responded to this review

Dear Mark We appreciate your comments regarding your stay at the Hotel Icon. I am very disappointed to note that you did not fully enjoy your stay with us. First of all please accept our apologies for not meeting your expectations. We are very sorry for cooking smell from lunch room and hair in bed sheet. We change bed sheet... More 

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Staying in Gwanghwamun / Jongno

Neighborhood Profile
Gwanghwamun / Jongno
If Gwanghwamun is the unofficial living room of Seoul, Jongno is the main hallway connecting some of Seoul’s most important historic sites and neighborhoods. Being one of Seoul’s oldest neighborhoods, the area is rich with history and culture in its palaces, shrines, and temples. Stand in the center of Gwanghwamun Square with Gyeongbokgung Palace and Mt. Bugak in front of you, King Sejong the Great statue behind you, and modern office buildings encircling you—it’s one of the best ways to experience both past and present Seoul in one spot. The main street of Jongno is mostly dotted with restaurants and cafes, but explore deeper within its intricate alleys to pass decades-old restaurants, mom-and-pop shops, and pojangmachas (tents that open at night for quick bites and drinks) and life seems to run just as it did a decade or two ago. Don’t forget to stop at Gwangjang Market, Korea’s oldest traditional market, where it’s just as fun to explore as it is to eat the affordable market dishes that locals have been enjoying since the market first opened in 1905. For a break from urban life, walk along the restored Cheonggyecheon Stream that runs parallel to Jongno for a moment of natural refuge in metropolitan Seoul.
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