Eventually found the hotel (our sat nav does not appear to recognize one way streets). Very impressive building, great location. Room was large although a little dimly lit, good heating which is very important in December! Staff were friendly and helpful. Christmas menu at the restaurant was better than expected and good value for money. We booked in advance and... more

We had a deluxe room with two beds. The room was very large, with a generous entry and separate entrance to the room itself and the bathroom (which was not a priority for us). The room had a vaulted ceiling with wood beams. The room was very dimly lit, even with all window coverings aside and all lights on. The... more

...Epoque Hotels does the marketing for this hotel which is rated by them as, 4 star boutique deluxe...It is not! This hotel changed ownership last year and the new owners where not in sight. Only a handful of staff on duty at any time. Hallways dirty, carpet threadbare and loose on stairs. Dead flowers in vases on Reception and on... more

We really enjoyed our stay. We were in town to visit family and were looking for something central to stay at for a couple of days. We had some difficulty finding the hotel (it was tense in the car as we kept hitting one way streets that were not named and had no logic...but that's Italy, I suppose) but eventually,... more

The hotel location is perfect in the centre of the very nice Ascoli Piceno, but it is very difficult to find. The signs are not well placed at all and we turn around half an hour and asked three people in order to find the hotel. The building is magnificent and not too much restored, perfect enough to keep the... more

I was traveling in a private tour group of 25 people when we stayed at this supposedly 4 star hotel (grading is from the hotel's own website). I am not sure how many rooms we actually booked - but I do know that there was general disappointment at the quality of the rooms. Some of our group had difficulty walking... more

After a long drive from Fasano we had a devil of a time finding the Hotel! On finally arriving our car was wisked away..a very happy reception greeted us and we were shown promptly to our Junior Suite. Large bedroom, spacious bathroom and a sitting room. We were then directed to the Piazza Del Popolo for a relaxing drink and... more

We have recently returned from a 3night stay in Ascoli Piceno--having taken advantage of a Ryanair penny deal offer. We wanted to stay in the centre and the Palazzo Guiderocchi could not be better placed . We booked directly through the hotel website which was very efficient--the only criticism would be the lack of directions on how to get to... more

Having read the other reviews and having viewed the hotel's own website we were pretty convinced that we would enjoy the hotel, but the reality was even better than we had expected. The staff were charming and helpful in very respect. The junior suite, we considered a little dark at first, but what were we thinking, it was late afternoon... more