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Shaftesbury Premier London Piccadilly Hotel

#381 of 1,063 Hotels in London
Certificate of Excellence
65 - 73 Shaftesbury Ave | Piccadilly, London W1D 6EX, England (Formerly Best Western)
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Shaftesbury Premier London Piccadilly Hotel
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Ranked #381 of 1,063 Hotels in London
Certificate of Excellence 2014
A recent review
4 of 5 stars reviewed 1 week ago
Alan S Worcester, United Kingdom
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868 reviews from our community

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Rating summary
  • Location
    5 of 5 stars
  • Sleep Quality
    4 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4 of 5 stars
  • Value
    3.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
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Contributor
14 reviews 14 reviews
4 hotel reviews
7 helpful votes 7 helpful votes
1 of 5 stars Reviewed 5 days ago NEW via mobile

Stayed for second time on business in early March. Room and service were ok, but although my office had booked and paid in advance I arrived to find the hotel insisting that I had to pay. My office then had to go through a ludicrous routine of faxing photocopies of driving licences, credit cards etc all over again. Then went... More 

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Worcester, United Kingdom
Senior Contributor
46 reviews 46 reviews
14 hotel reviews
29 helpful votes 29 helpful votes
4 of 5 stars Reviewed 1 week ago

Stayed just one night and wanted to be located with access to multi - dining options. This hotel on Shaftesbury Ave is just across the road from Chinatown and within a five minute walk of the huge number of restaurants, cafes, clubs etc of Soho. Hotel was undergoing refurb do cooked breakfast not available. However, they had laid on a... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Alan S, We sincerely thank you for your feedback following your recent visit to us. We are pleased to read that you liked your stay with us and proud to hear that we succeeded in providing the best product and services. Your comment will certainly motivate our team to provide better service each time to our guests. On behalf... More 

Reviewer
3 reviews 3 reviews
43 helpful votes 43 helpful votes
2 of 5 stars Reviewed 2 weeks ago

This hotel is currently being refurbished and has builders making loads of noise from 07:30 in the morning. The breakfast is terrible consisting of stale pastries, soggy toast and no tea or coffee. Paid £214 for a room that was quite frankly no better than a travelodge. Very disappointed!!!!

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Dave T, We thank you for your feedback on this forum following your recent stay with us. I sincerely feel sad and sorry to read about your experience which forced you to share your view on this forum. I am disappointed to read that we could not exceed your expectations on the this occasion due to improvement work. Once... More 

Edinburgh, United Kingdom
Senior Reviewer
8 reviews 8 reviews
5 helpful votes 5 helpful votes
4 of 5 stars Reviewed 2 weeks ago

There was major works going on at the hotel to upgrade the hotel. It was quite noisy with drilling going on till late. Even with all that happening like no cooked breakfast on our second day (they started work on the kitchen). The staff however was excellent they did what ever they could to enjoy our stay. The hotel was... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear pinkgerry, We sincerely thank you for your feedback following your recent visit to us. We are pleased to read that you liked your stay with us and proud to hear that we succeeded in providing the best product and services. On behalf of entire Shaftesbury Piccadilly Team, I would like to thank you once again for your lovely comment.we... More 

Birmingham, United Kingdom
1 review
4 of 5 stars Reviewed 3 weeks ago

The hotel was near the theatre and close to pubs restaurants etc,We enjoyed our stay there and the room was very clean and comfortable,staff very helpful . when we go to the theatre again we would definitely stay at Shaftesbury again.

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Anita D, We sincerely thank you for your feedback following your recent visit to us. We are pleased to read that you liked your stay with us and proud to hear that we succeeded in providing the best product and services. On behalf of entire Shaftesbury Piccadilly Team, I would like to thank you once again for your lovely... More 

Metro Manila, Philippines
1 review
1 of 5 stars Reviewed 3 weeks ago

I booked this hotel a week in advance. It was my first time in London and I only have 24 hours to explore the city that's why I chose this Hotel because of Location and it is Centrally located and near tourist spots. I arrived 7pm and I informed them in my booking that I will be arriving late. When... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear LaksLey, We thank you for your brief summary on this forum. We always appreciate feedback from our guests as this helps us to improve our service and product. We are really sorry that we got it wrong on this stay. I am positive next time you have an absolute positive experience with us. Perhaps you could give us another... More 

Hertfordshire, United Kingdom
Reviewer
3 reviews 3 reviews
3 hotel reviews
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed 3 weeks ago

Trip to theatre for husbands Birthday to see Memphis which was brilliant, booked in overnight at this hotel and informed them it was for my husbands birthday. they upgraded our room, also Champagne and Birthday Cake which was a total surprise. thank you to Lina and all other staff on duty.

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Tracy H, We sincerely thank you for your feedback following your recent visit to us. Our team is extremely happy to see such a wonderful comment and proud to hear that we succeeded in providing the best services on this special occasion .We are pleased to read that you left with wonderful smile on your face which shows the... More 

Margate, United Kingdom
2 reviews
14 helpful votes 14 helpful votes
2 of 5 stars Reviewed 4 weeks ago

Like the previous review, if you welcome the alarm call of building works then this is the perfect hotel. However, if you'd like to enjoy a night out followed by a decent sleep-in, then avoid this hotel at all costs. I have stayed here on several occasions and have found it to be ideal in terms of cost, comfort and... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear GellyMac, We thank you for your feedback on this forum following your recent stay with us. I am happy to read that you have visited us several times and I am sure you have enjoyed your stay in previous visits. However at the same time I sincerely feel sad and sorry to read about your experience which forced you... More 

UK
Reviewer
4 reviews 4 reviews
4 hotel reviews
8 helpful votes 8 helpful votes
2 of 5 stars Reviewed 4 weeks ago

This was our third or fourth stay at this hotel and (as ever) the hotel was perfectly placed, but this was our first stay while "continuing improvements" were taking place. So if your idea of a good time is trying to relax while someone uses a pneumatic drill a few feet from your head - you are in luck. I... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear peb_uk, We thank you for your feedback on this forum following your recent stay with us. I am happy to read that you have visited us 3-4 times and at the same time I sincerely feel sad and sorry to read about your experience which forced you to share your view on this forum. I am disappointed to read... More 

Phoenix, Arizona
1 review
2 of 5 stars Reviewed 5 weeks ago

We had a confirmed reservation and upon arriving were told that due to "maintenance" issues they did not have any rooms available. They offered a complementary taxi to another hotel....20-30mins away. We chose this hotel for its location and proximity to restaurants/bars and nightlife. It was not just us that they could not accommodate, while waiting in the lobby trying... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Danielle R, We appreciate your feedback and apologise sincerely for the inconvenience caused. I would like to inform you that on the day of your arrival our team was doing everything possible to reallocate the guests due to the challenges that we were facing due to improvement work in the building. we are really sorry that we got it... More 

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Staying in Soho

Neighborhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
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