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All 1,065 London hotels

Shaftesbury Premier London Piccadilly Hotel

4.0 of 5 Hotel   |   65 - 73 Shaftesbury Ave | Piccadilly, London W1D 6EX, England (Formerly Best Western)
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Shaftesbury Premier London Piccadilly Hotel
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Ranked #354 of 1,065 Hotels in London
Certificate of Excellence 2014
A recent review
4 of 5 stars reviewed 1 week ago
Geez1er
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842 reviews from our community

Traveler rating
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Rating summary
  • Location
    5 of 5 stars
  • Sleep Quality
    4 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4 of 5 stars
  • Value
    3.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (188)
Date | Rating
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  • English first
  • French first
  • German first
  • Italian first
  • Japanese first
  • Polish first
  • Portuguese first
  • Russian first
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Canterbury, United Kingdom
1 review
1 of 5 stars Reviewed yesterday NEW

3 of us booked this hotel, first guy booked 2 nights. He arrived at 10pm , was told no room available due to refurb work and got bumped to a Hotel by Moorgate. My self and colleague were booked to stay 1 night. Based upon what happened previously I rang ahead to confirm all ok and was told yes all... More 

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear davehelenemma, We appreciate your feedback and apologise sincerely for the inconvenience caused. I would like to inform you that on the day of your arrival our team was doing everything possible to reallocate the guests due to the challenges that we were facing due to improvement work in the building. However there was unfortunate incident which caused leakage in... More 

Limerick
Contributor
13 reviews 13 reviews
13 hotel reviews
8 helpful votes 8 helpful votes
1 of 5 stars Reviewed 2 days ago NEW

I got an email on the morning of my booking to say that my room wasn't available due to "essential maintenance". I had only booked it a few days prior so I doubt very much that they didn't realise essential maintenance was required until that morning. Terrible, despicable greed.

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Deqar IrishAdvisor, Thank you for your valued feedback. We appreciate your time to write your experience on this forum and feel sad that your experience instigated you to express yourself this way. It would be highly appreciated if you could contact me on foh@shaftesburyhotel.co.uk as per your earliest convenience to discuss this challenge further. I am positive that if given... More 

Contributor
11 reviews 11 reviews
9 hotel reviews
14 helpful votes 14 helpful votes
1 of 5 stars Reviewed 4 days ago NEW

This is my 3rd stay at this place in less than 2 years, the first 2 when this place was under Best Western managememt. This is my first of four nights which I booked under the pre-paid advance purchase rate (first time I booked pre-paid since I knew the hotel from previous stays). Big mistake !! Having gotten my money... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Eng Chuan F, Thank you for your valued feedback. We appreciate your feedback, regardless of whether it is good or bad, and helps us monitor the service we provide. I feel very sad to know that we could not exceed your expectations as per your previous visits despite of our efforts to upgrade your single room booking to the... More 

1 review
4 of 5 stars Reviewed 1 week ago via mobile

Don't normally write reviews but felt compelled after my stay. Couldn't have chosen a better location as on the doorstep to everything, in particular the theatre next door. Very friendly and pleasant staff, upgraded room as birthday treat and gifts in room upon arrival. Shall definately visit again. Excellent.

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Geez1er, we would like to show our sincere appreciation for your comments on this forum about the hotel following your recent stay. Our team is extremely happy to see such a wonderful comment and proud to hear that we succeeded in providing the best services on this special occasion of Your Birthday . The team here works hard to... More 

1 review
5 of 5 stars Reviewed 1 week ago

we got married over the christmas and decided to have a mini moon before our honeymoon in june, we booked the shaftesbury and the hotel was so nice and clean, room was small but it gave it character , the staff were all so friendly. couldnt say a bad word against it, we really enjoyed staying in this hotel.

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear carolyn h, First of all we would like to show our sincere appreciation for your comments on this forum about the hotel. Our team is extremely happy to see such a wonderful comment and proud to hear that we succeeded in providing the best services on this special occasion . The team here works hard to ensure that all... More 

1 review
5 of 5 stars Reviewed 1 week ago via mobile

Our two week walkabout through 5 countries ended in London, couldn't have picked a better location or hotel! Rooms were by far the best in the price range and the Staff was outstandingly helpful. I plan on visiting again and will certainly stay here again

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Johnnydare, We sincerely thank you for your time to write about your experience and views about your recent stay on this forum. We are pleased to read that you liked your stay with us and proud to hear that we succeeded in providing the best product and services. On behalf of entire Shaftesbury Premier Piccadilly London Team, I would... More 

Leamington Spa, United Kingdom
Reviewer
5 reviews 5 reviews
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed 2 weeks ago

The room was very clean bed and pillows comfortable. The staff were extremely polite and helpful. Going back to London in a few weeks for a couple of nights and would of stayed here again as the location is so convenient, but unfortunately they don't have quad rooms. Its ideal for the west end, shopping and china town. Breakfast was... More 

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear MJE2511, We appreciate your feedback on this forum and sincerely thank you for your time to share your experience. We are pleased to read that you enjoyed your stay with us. We are happy to hear that you liked the location, staff and the area around the hotel. On behalf of entire BEST WESTERN PREMIER Shaftesbury Piccadilly Team, I... More 

Wetzlar, Deutschland
Reviewer
3 reviews 3 reviews
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed 3 weeks ago via mobile

The location near Picadilly is perfect. The service excellent! The rooms are very nice and clean. We have given "only" 4 points for the rooms because even if the windows are closed it is a bit noisy due to the traffic but nevertheless it was the perfect place for us to stay in the heart of London.

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

DEAR ELKIN-70, We appreciate your feedback on this forum and sincerely thank you for your time to share your experience. We are pleased to read that you liked your stay with us due to location , Staff . We appreciate your criticism over the busy and noisy Shaftesbury avenue, however we are doing all in our reach to minimise it... More 

North East England
Contributor
14 reviews 14 reviews
8 hotel reviews
13 helpful votes 13 helpful votes
5 of 5 stars Reviewed 3 weeks ago

Stayed here for a week in the middle of December and as previous reviews state the room was very small but had more 'luxuries' than many other far more expensive 4 star hotels we have stayed in, including a choice of pillows, the bed was turned down with choccies, tea and coffee facilities with replenished biscuits every day, mini bar... More 

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Sunnygirl83 We appreciate your feedback on this forum and sincerely thank you for your time to share your experience. We are pleased to read that you liked your stay with us due to location , Staff , facilities, guest room supplies and cleanliness. On behalf of entire BEST WESTERN PREMIER Shaftesbury Piccadilly Team, I would like to thank you... More 

Blackpool, United Kingdom
Senior Reviewer
9 reviews 9 reviews
1 helpful vote 1 helpful vote
1 of 5 stars Reviewed 3 weeks ago via mobile

We had read good reviews on this hotel and having passed it on previous trips to London, so decided this was the hotel for us........ How wrong we were! Check-in was farcical, we had paid in full for the stay 3 months previous, but because we didn't have that payment card with us, we were told we need to provide... More 

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear DonnaLP73, We thank you for your feedback on this forum following your recent stay with us. We take every criticism of our guest very seriously in order to learn from it and achieve best guest satisfaction. I sincerely feel sad and sorry to read about your experience which forced you to share your view on this forum. I am... More 

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Additional Information about Shaftesbury Premier London Piccadilly Hotel

Address: 65 - 73 Shaftesbury Ave | Piccadilly, London W1D 6EX, England (Formerly Best Western)
Location: United Kingdom > England > London
Price Range (Based on Average Rates): $$$
Hotel Class:4 star — Shaftesbury Premier London Piccadilly Hotel 4*
Number of rooms: 67
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Also Known As:
Best Western London
London Best Western
Shaftesbury Premier London Piccadilly Hotel England
Hotel Style:
#235 Luxury Hotel in London
#247 Romantic Hotel in London
#320 Business Hotel in London
#351 Family Hotel in London

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Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
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