We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Shaftesbury Premier London Piccadilly Hotel

#383 of 1,049 Hotels in London
Certificate of Excellence
65 - 73 Shaftesbury Ave | Piccadilly, London W1D 6EX, England (Formerly Best Western)
Hotel amenities
Shaftesbury Premier London Piccadilly Hotel
Best prices for your stay
Enter dates for best prices
Check In Check Out
Show Prices
Compare best prices from top travel sites
and 5 more sites!
Ranked #383 of 1,049 Hotels in London
Certificate of Excellence 2014
A recent review
4 of 5 stars reviewed 1 week ago
6bob6 Newcastle upon Tyne, United Kingdom
Write a Review

878 reviews from our community

Traveler rating
    307
    357
    108
    50
    56
See reviews for
103
316
97
178
Rating summary
  • Location
    5 of 5 stars
  • Sleep Quality
    4 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4 of 5 stars
  • Value
    3.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (200)
Date | Rating
  • Danish first
  • English first
  • French first
  • German first
  • Italian first
  • Japanese first
  • Polish first
  • Portuguese first
  • Russian first
  • Spanish first
  • Swedish first
  • Any
English first
  • All months
    (878)
  • Mar-May only
    (230)
  • Jun-Aug only
    (215)
  • Sep-Nov only
    (227)
  • Dec-Feb only
    (206)
All months
Newcastle upon Tyne, United Kingdom
Contributor
20 reviews 20 reviews
15 hotel reviews
25 helpful votes 25 helpful votes
4 of 5 stars Reviewed 1 week ago

A good hotel, still being refurbished Vert friendly staff, clean room, decent continental breakfast Excellent location right in the theatre main street, next to Chinatown Area is full of theatres, food both upmarket and budget , 3/4 minutes from tube lines

Was this review helpful? Yes 1
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear 6bob6, We sincerely thank you for your time to write a such and encouraging review about your experience in your recent stay on this forum. We are pleased to read that you enjoyed your stay with us and proud to hear that we succeeded in providing the best product and services. On behalf of entire Shaftesbury Piccadilly Team, I... More 

Toronto, Canada
Senior Contributor
24 reviews 24 reviews
6 hotel reviews
24 helpful votes 24 helpful votes
3 of 5 stars Reviewed 1 week ago

I stayed here in mid March with a girlfriend. The hotel was undergoing renovations. I got a note about it after check in. There was very very loud drilling noise above us at 8 starting at 8 in the morning. Fortunately we weren't sleeping in. The room that we had was well configured with two friends - to give some... More 

Was this review helpful? Yes 1
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Leepa1965, We appreciate your feedback and apologise sincerely for the inconvenience caused. I would like to inform you that on the day of your arrival our team was doing everything in our reach to resolve the challenges that we were facing due to improvement work in the building. We are glad to hear that you liked the room and... More 

Milton Keynes, United Kingdom
2 reviews
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed 2 weeks ago

Top hotel, friendly staff, stayed in nice refurbished room on Saturday, returning next week, wouldn't stay anywhere else in west end, love it, recommended, China town and theatre district all a stone throw away

Was this review helpful? Yes 1
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Brian M, First of all we would like to thank you for your lovely comment. We are happy that you have enjoyed your stay and liked the refurbished rooms. Your comments are really encouraging and will motivate our team to perform better each time. On behalf of entire Shaftesbury Premier Piccadilly London Team, I would like to thank you... More 

Leicester, United Kingdom
1 review
1 helpful vote 1 helpful vote
3 of 5 stars Reviewed 2 weeks ago

I was disapointed with my recent stay as you have access to my email address yet didnt inform me that work was being carried out at the hotel. It wasnt the fact that you were having work done as I didnt actually see any, it was the fact that there was no resteraunt or bar available at any time and... More 

Was this review helpful? Yes 1
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Amanda L, We appreciate your feedback on this forum and apologise sincerely for the inconvenience caused. we are really sorry that we got it wrong on this occasion. I am positive next time you have an absolute positive experience with us I hope you can grant us another opportunity to serve you and we are certain that we can... More 

1 review
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed 3 weeks ago via mobile

The staff and hotel were amazing,so polite room was fantastic defiantly would visit again Right in the heart of the west end china town just across the road all theatre clubs and bars in walking distance

Was this review helpful? Yes 2
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear fitzgerald1968, First of all we would like to thank you for your lovely comment on this forum about the hotel. We are happy that you have enjoyed your stay with us and found staff and hotel amazing. Your comments are really encouraging and will motivate our team to perform better each time. On behalf of entire Shaftesbury Premier Piccadilly... More 

Deerfield, Illinois
2 reviews
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed 3 weeks ago

Hard to believe it's the same property I've stayed in for years. The floors that have been remodeled are great, the rooms received a much-needed facelift, and the staff is doing everything they can to minimize the impact on guests. Can't wait for it to be finished so I can enjoy the entire property again!

Was this review helpful? Yes 2
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear MicheleA41, First of all we would like to show our sincere appreciation for your comments on this forum about the hotel. We are happy that we have succeeded to retain you as one of our very regular guest . Our team is extremely happy to see such a wonderful comment. We are also proud that our improvement plan and... More 

1 review
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed 3 weeks ago via mobile

This hotel is located in the very center of London. They have everything you need and you can feel that all the furniture is completely new. The staff is always ready to help in the most kind way and you can find complimentary fruit and water waiting for you in the room. You will love it.

Was this review helpful? Yes 2
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Maurizio C, First of all we would like to show our sincere appreciation for your comments on this forum about the hotel. Our team is extremely happy to see such a wonderful comment and proud to hear that we succeeded in providing the best product and services. We are pleased to read that you left with pleasant experience which... More 

Toronto, Canada
Reviewer
5 reviews 5 reviews
12 helpful votes 12 helpful votes
4 of 5 stars Reviewed 4 weeks ago

I don't get why anyone would be disappointed with the rooms, yes they are not overly large, but they are perfectly outfitted, and stylishly decorated. Definitely room for two and more than enough space to move around. I stayed in room 503. I mean really, you're in london, how much time do you really want to spend inside your room... More 

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear JenniferBurke, We sincerely thank you for your time to write about your experience and views about your recent stay on this forum. We are pleased to read that you liked your stay with us and proud to hear that we succeeded in providing the best product and services. On behalf of entire Shaftesbury Premier Piccadilly London Team, I would... More 

bristol uk
Contributor
18 reviews 18 reviews
8 hotel reviews
12 helpful votes 12 helpful votes
3 of 5 stars Reviewed March 31, 2015

Stayed at the Shaftesbury for a weekend break to see a show. Great location for the theatres and sight. Unfortunately this was marred by the stay her When we booked in we were told about the refurbishbment which meant no hot breakfas However we accepted that and was content a continental. Our room was very very small, no room at... More 

Was this review helpful? Yes 1
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear clarewBristolUk, We appreciate your feedback about your recent stay with us. We take every criticism of our guest very seriously in order to learn from it and achieve best guest satisfaction. I am disappointed to read that we could not exceed your expectations in your last visit due to ongoing improvement work. With reference to your breakfast It would... More 

Leigh-on Sea, United Kingdom
Senior Reviewer
9 reviews 9 reviews
43 helpful votes 43 helpful votes
4 of 5 stars Reviewed March 31, 2015

Despite previous reviews, I still booked this hotel due to the location. I was not disappointed! The noise is minimal and not disruptive to my stay at all. Would highly recommend for customer service.

Was this review helpful? Yes 1
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear paintingbythesea, We sincerely thank you for your time to write a review about your experience in your recent stay on this forum. We are pleased to read that you liked your stay with us and proud to hear that we succeeded in providing the best product and services. On behalf of entire Shaftesbury Piccadilly Team, I would like to... More 

Questions? Get answers from hotel staff and past guests. Ask a question

232 photos of this hotel

Traveler photos: See what travelers like you saw

Viewed
All traveler photos (90)
Viewed
Room/suite (46)
Viewed
Bathroom (13)
Viewed
View from room (5)
Viewed
Hotel & grounds (8)
Viewed
Other (18)

Management photos: Courtesy of the property manager

Viewed
All management photos (142)
Viewed
Room/suite (34)
Viewed
Dining (22)
Viewed
Bathroom (4)
Viewed
Hotel & grounds (66)
Viewed
Other (16)
Hotels you might also like...
Check In Check Out
Price Your Stay
 

Staying in Soho

Neighborhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
Explore this neighborhood

Amenities

Questions? Get answers from hotel staff and past guests. Ask a question