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All 1,064 London hotels

Shaftesbury Premier London Piccadilly Hotel

4.0 of 5 Hotel   |   65 - 73 Shaftesbury Ave | Piccadilly, London W1D 6EX, England (Formerly Best Western) (Soho)
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Shaftesbury Premier London Piccadilly Hotel
Best prices for: 1 room 1 guest
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Ranked #382 of 1,064 Hotels in London
Certificate of Excellence 2014
A recent review
5 of 5 stars reviewed 1 week ago
cbb06 Peterborough, United Kingdom
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860 reviews from our community

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Rating summary
  • Location
    5 of 5 stars
  • Sleep Quality
    4 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4 of 5 stars
  • Value
    3.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
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London, United Kingdom
1 review
1 of 5 stars NEW

I have been traveling on business all my life and stay in 75-100 hotels a year and have never written a review. I booked this through an intermediary site and: - on the day of my checking in I received a call at 11am saying they were moving me hotel tot the other side of town (I booked this as... More 

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Margate, United Kingdom
2 reviews
14 helpful votes 14 helpful votes
2 of 5 stars Reviewed 5 days ago NEW

Like the previous review, if you welcome the alarm call of building works then this is the perfect hotel. However, if you'd like to enjoy a night out followed by a decent sleep-in, then avoid this hotel at all costs. I have stayed here on several occasions and have found it to be ideal in terms of cost, comfort and... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear GellyMac, We thank you for your feedback on this forum following your recent stay with us. I am happy to read that you have visited us several times and I am sure you have enjoyed your stay in previous visits. However at the same time I sincerely feel sad and sorry to read about your experience which forced you... More 

UK
Reviewer
4 reviews 4 reviews
4 hotel reviews
8 helpful votes 8 helpful votes
2 of 5 stars Reviewed 6 days ago NEW

This was our third or fourth stay at this hotel and (as ever) the hotel was perfectly placed, but this was our first stay while "continuing improvements" were taking place. So if your idea of a good time is trying to relax while someone uses a pneumatic drill a few feet from your head - you are in luck. I... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear peb_uk, We thank you for your feedback on this forum following your recent stay with us. I am happy to read that you have visited us 3-4 times and at the same time I sincerely feel sad and sorry to read about your experience which forced you to share your view on this forum. I am disappointed to read... More 

Phoenix, Arizona
1 review
2 of 5 stars Reviewed 1 week ago

We had a confirmed reservation and upon arriving were told that due to "maintenance" issues they did not have any rooms available. They offered a complementary taxi to another hotel....20-30mins away. We chose this hotel for its location and proximity to restaurants/bars and nightlife. It was not just us that they could not accommodate, while waiting in the lobby trying... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Danielle R, We appreciate your feedback and apologise sincerely for the inconvenience caused. I would like to inform you that on the day of your arrival our team was doing everything possible to reallocate the guests due to the challenges that we were facing due to improvement work in the building. we are really sorry that we got it... More 

Peterborough, United Kingdom
Contributor
11 reviews 11 reviews
4 helpful votes 4 helpful votes
5 of 5 stars Reviewed 1 week ago

We only stayed one night but was so impressed we will be back. We went to celebrate my husbands 50th birthday, the hotel upgraded us to a four poster bed room and left a bottle of wine with a birthday card. This was on top of the basket of fruit and bottle of water. Situated right in the middle of... More 

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shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear cbb06, First of all we would like to show our sincere appreciation for your comments on this forum about the hotel. Our team is extremely happy to see such a wonderful comment and proud to hear that we succeeded in providing the best services on this special occasion . The team here works hard to ensure that all our... More 

reading,uk
Senior Reviewer
6 reviews 6 reviews
5 helpful votes 5 helpful votes
4 of 5 stars Reviewed 1 week ago via mobile

Stayed here for 1 night and have to say the location couldn't be better. Right in the middle if everything and easy to find with a Qpark Chinatown car park only a few minutes walk away. Rooms are average size with everything you could need including robes and slippers, minibar, TV, i-dock, great shower, complementary fruit bowl and water and... More 

Was this review helpful? Yes 1
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear lilly1982, We sincerely thank you for your feedback following your recent visit to us. We are pleased to read that you liked your stay with us and proud to hear that we succeeded in providing the best product and services. On behalf of entire Shaftesbury Piccadilly Team, I would like to thank you once again for your lovely comment.we... More 

1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed 2 weeks ago

Hotel location :Excellent Accommodation : Excellent Cleanness of room:Excellent Staff :Excellent English Breakfast :Excellent I would highly recommend this hotel to all visitors to London. The location is central to all attractions within London with easy access to all mainline stations and underground. The attention given to us by the staff was well above what would be expected and nothing... More 

Was this review helpful? Yes 1
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear Steve P, We sincerely thank you for your time to write a five star review about your experience in your recent stay on this forum. We are pleased to read that you liked your stay with us and proud to hear that we succeeded in providing the best product and services. On behalf of entire Shaftesbury Piccadilly Team, I... More 

Maidenhead, England
Senior Contributor
23 reviews 23 reviews
14 hotel reviews
21 helpful votes 21 helpful votes
4 of 5 stars Reviewed 2 weeks ago

We were in London to celebrate my birthday and stayed here. Very pleasantly surprised - comfortable room with everything you could possibly want including flowers and fruit. Also a complimentary bottle of wine and chocs. Perfect location for theatres and shopping. The hotel is in the process of being refurbished and will be even better when completed. Would certainly recommend... More 

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear samanic, First of all we would like to show our sincere appreciation for your comments on this forum about the hotel. Our team is extremely happy to see such a wonderful comment and proud to hear that we succeeded in providing the best services on this special occasion . The team here works hard to ensure that all our... More 

Dublin
Senior Reviewer
7 reviews 7 reviews
4 hotel reviews
4 of 5 stars Reviewed 2 weeks ago

Spent a night there in February. Had booked a twin room but was a double when I got to room. They were very apologetic and switched rooms for me. The girl at reception is a credit to the hotel. She is a great asset to the hotel. Her service would bring you back again. Mistakes happen but it's how they... More 

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear eamopb, We sincerely thank you for your time to write a five star review about your experience in your recent stay on this forum. We are pleased to read that you liked your stay with us and proud to hear that we succeeded in providing the best product and services. We would like to also bring it to your... More 

London, United Kingdom
Senior Contributor
48 reviews 48 reviews
14 hotel reviews
22 helpful votes 22 helpful votes
4 of 5 stars Reviewed 2 weeks ago

We stayed one night as we were going to the theatre which was a few minutes walk. The reception staff were friendly and helpful We were given a room upgrade, it was lovely with everything you need and lots of nice extra touches like a chocolate on your pillow when you returned at night I would recommend this hotel and... More 

Was this review helpful? Yes
shftpiccadilly, Manager at Shaftesbury Premier London Piccadilly Hotel, responded to this review

Dear farnie1950, We appreciate your feedback on trip advisor. We are pleased to read that you enjoyed your stay with us due to location, staff and all small touches of hotel. We are pleased to know that you have decided to use it again. On behalf of entire Shaftesbury Piccadilly Team, I would like to thank you once again for... More 

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Additional Information about Shaftesbury Premier London Piccadilly Hotel

Address: 65 - 73 Shaftesbury Ave | Piccadilly, London W1D 6EX, England (Formerly Best Western)
Location: United Kingdom > England > London > Soho
Price Range (Based on Average Rates): $$$
Hotel Class:4 star — Shaftesbury Premier London Piccadilly Hotel 4*
Number of rooms: 67
Reservation Options:
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Also Known As:
Best Western London
London Best Western
Shaftesbury Premier London Piccadilly Hotel England
Hotel Style:
#245 Luxury Hotel in London
#273 Romantic Hotel in London
#347 Family Hotel in London

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Prices are for 1 room, 2 adults
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Staying in Soho

Neighborhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
Explore this neighborhood