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The Shop at NBC Studios

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Address: 30 Rockefeller Plaza, 6th Avenue Entrance, New York City, NY
Phone Number: +1 212-664-3700
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8:00 am - 9:00 pm
Open now
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Sun 8:00 am - 7:00 pm
Mon - Sat 8:00 am - 9:00 pm
Recommended length of visit: <1 hour

Shopping's never been so entertaining. A brand new store. A whole new...

Shopping's never been so entertaining. A brand new store. A whole new shopping experience. More fun, more interactive content,and more exclusive merchandise from your favorite NBC shows.

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TripAdvisor Reviewer Highlights

Read all 160 reviews
Visitor rating
  • 50
  • 56
    Very good
  • 34
  • 12
  • 8
Good store / some neat souvenirs

NBC flagship store / reasonable choice of items ( Today show / SNL / Seinfeld / Rio olympics wear plus more) Slightly inflated pricing, but it's a destination store with select... read more

4 of 5 starsReviewed 2 weeks ago
Brian R
via mobile

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160 Reviews from our TripAdvisor Community

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  • More
Level Contributor
12 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
4 of 5 stars Reviewed 2 weeks ago via mobile

NBC flagship store / reasonable choice of items ( Today show / SNL / Seinfeld / Rio olympics wear plus more) Slightly inflated pricing, but it's a destination store with select items - so that's where they make there margin. Picked up a few Today show items / all good...

Thank Brian R
High Point, North Carolina
Level Contributor
186 reviews
53 attraction reviews
common_n_attraction_reviews_1bd8 174 helpful votes
5 of 5 stars Reviewed 3 weeks ago

Browse around and get a souvenir of your favorite show! Lots of great items, but some are a bit pricey!

Thank MaryEllen22
Jax, FL
Level Contributor
389 reviews
170 attraction reviews
common_n_attraction_reviews_1bd8 162 helpful votes
3 of 5 stars Reviewed December 30, 2015 via mobile

We looked around at the store for about 20 minutes. The store is divided into different sections based on NBC shows. For instance, there is a Saturday Night Live area, the today show area, Seinfeld, Jimmy Fallon's Tonight Show, Seth Meyers show, have sections, too. It has the standard coffee cups, T-shirts, stuffed animal options, with theme logos. This is... More 

Thank Brewer4
Quad Cities, IL
Level Contributor
109 reviews
29 attraction reviews
common_n_attraction_reviews_1bd8 30 helpful votes
4 of 5 stars Reviewed December 17, 2015

From The Today Show items - Saturday Night Live items, this place will have a souvenir for you. We laughed when we saw a chair from the voice and my daughter jumped in it for a few pics. Lots of laughs

Thank King61256
Miami, Florida
Level Contributor
45 reviews
39 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
4 of 5 stars Reviewed November 29, 2015

first stop for all about NBC shows, from Tonight Show with Jimmy Fallon to Friends memorabilia all is here!

Thank hryo
Level Contributor
104 reviews
15 attraction reviews
common_n_attraction_reviews_1bd8 22 helpful votes
1 of 5 stars Reviewed November 23, 2015

Don't know what happened! This became a pop up shop just for the Today show. We did not see any indications of relocation of shop or anything. Very disappointing.

1 Thank MamaGlovestoeat
RyanNBC, Manager at The Shop at NBC Studios, responded to this review

We are so sorry to hear that you missed our new shop location. I can be tricky to find especially with the holiday crowds. Our new location is located at the 6th Ave entrance of 30 Rockefeller Plaza. We hope that on your next visit you'll be able to stop by. More 

Upland, California
Level Contributor
12 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
4 of 5 stars Reviewed November 14, 2015

You can buy shirts, cups, ect with your favorite show on shirts. Jimmy Fallon, Meredith, The Voice, Seth Meyers

Thank Karen P
Toronto, Canada
Level Contributor
34 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
5 of 5 stars Reviewed November 5, 2015

NBC studios at Rockefeller Center allow you to be part of a studio adience 4 ways -- even without booking seats weeks in advance! Standby seats for the Tonight Show and Late Nite with Seth Meyers are available at 9:00 a.m.at the 49th Street NBC entrance. At 9:00 a.m. they separate the shows and you will almost certainly be 1-5... More 

1 Thank travellersh7
Fredericton, Canada
Level Contributor
26 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 28 helpful votes
3 of 5 stars Reviewed September 30, 2015

In my 5 trips to NYC, this store is normally hopping..but when I was there it was the dead zone! They didn't seem to have as much on display...nothing fun..few years ago they had The Voice chair..now just a cut out of Matt Lauer. I didn't end up buying anything as it is the same old, same old.

Thank SoozeNB
Tel Aviv, Israel
Level Contributor
39 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
2 of 5 stars Reviewed August 26, 2015

Can here for a second time, after a visit two years ago, and was sad to find out the place lost its charm. The collection is poor with a thin variety. Prices stayed the same, but now they don't really worth the money...Sorry but you can skip this one. Hope they would change for the better soon.

Thank Nadav S

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Staying in Midtown

Neighborhood Profile
This is the iconic New York that so many visitors imagine before they visit - spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's paradise where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
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