We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

FAO Schwarz

Certificate of Excellence
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Your filters are still active.
There are no pins in your viewport. Try moving the map or changing your filters.
Sponsored by:
Get directions
Address: 767 Fifth Ave, at 58th Street, New York City, NY 10153
Phone Number: 212 644 9400
Improve this listing
10:00 am - 8:00 pm
Closed now
See all hours
Sun - Thu 10:00 am - 7:00 pm
Fri - Sat 10:00 am - 8:00 pm

This world-famous toy store is a great place for kids to browse, play - and...

This world-famous toy store is a great place for kids to browse, play - and of course, shop.

read more
Book ahead on Viator
More Info
and up
TCM Classic Film Tour of New York
Why book on Viator?
  • Tour highlights & full itinerary
  • Easy online booking
  • Lowest price guaranteed
More Information ›

TripAdvisor Reviewer Highlights

Read all 1,422 reviews
Visitor rating
  • 816
  • 422
    Very good
  • 131
  • 35
  • 18

Amazing more than just a toy store plus it was in the movie Big with Tom hanks, staff are really friendly and informative, a must for anyone visiting NYC

5 of 5 starsReviewed 2 weeks ago
Chris T
via mobile

Similar Things to Do in New York City

Add Photo Write a Review

1,422 Reviews from our TripAdvisor Community

Traveler rating
Traveler type
Time of year
  • More
Level Contributor
11 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
5 of 5 stars Reviewed 2 weeks ago via mobile

Amazing more than just a toy store plus it was in the movie Big with Tom hanks, staff are really friendly and informative, a must for anyone visiting NYC

Thank Chris T
Level Contributor
7 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed 2 weeks ago

Love, love love!!! What a store, always wanted to go here. So glad I got see it I really could of spent all day in there & my nan loved her bear that I brought back. Would recommend to all Adults & Children..

Thank Lots88
Level Contributor
5 reviews
3 of 5 stars Reviewed 4 weeks ago

It was nice, but it was still just a toy shop like many others anywhere else. However I loved the lego statues.

Thank Olivier B
Jonquiere, Canada
Level Contributor
14 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
1 of 5 stars Reviewed 5 weeks ago

We came to see the oldest toy store of New York City, but found another store in the building instead.

4 Thank Dieuwertje V
Mumbai (Bombay), India
Level Contributor
608 reviews
327 attraction reviews
common_n_attraction_reviews_1bd8 635 helpful votes
5 of 5 stars Reviewed November 25, 2015 via mobile

Disney, Toys R Us and FAO Schwarz for the holy trinity of toystores of Manhattan. And I ensured I visit all of them. Thus store is supposed to be the oldest in US, though currently I think it is being operated by Toys R Us. This place is like a wonderland too, and it does not matter whether you are... More 

1 Thank Bhawanipathania
Vancouver, Canada
Level Contributor
17 reviews
17 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
4 of 5 stars Reviewed November 22, 2015

I think I heard this is the oldest toy store in New York!! It had super fantastic toys made with great care (you don't see them just anywhere) and it really makes your imagination run wild and remind you of your childhood days. (Even if you're 19 like me!)

Thank Gabrielle K
Bathurst, Canada
2 reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 stars Reviewed November 2, 2015

As soon as i walked through those doors i felt like a child again. I never seen a toy store anything like it. My boyfriend and i came here and we spent over an hour just going around taking pictures and playing with the toys. It was a store i will never forget.

2 Thank Bubblesss1990
Melbourne, Australia
Level Contributor
81 reviews
44 attraction reviews
common_n_attraction_reviews_1bd8 90 helpful votes
5 of 5 stars Reviewed August 29, 2015

We booked 'breakfast with a toy soldier' and it was the best fun ever! Our daughter had the time of her life running around the store with hardly anyone else around. We all got to have a lolly grab and filled up our lolly bags with all sorts of sweet treats, a tour of the store before it opens to... More 

8 Thank RaydarVictoria
Level Contributor
29 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
5 of 5 stars Reviewed August 28, 2015 via mobile

If you're visiting New York with children of any age they will definitely appreciate the FAO Schwarz store for you love you. Don't miss the giant piano upstairs that you can walk around on and have it play music. Yes the prices are pretty steep but just walking around and looking at everything is worth it you don't even have... More 

1 Thank Jkeff
Level Contributor
99 reviews
49 attraction reviews
common_n_attraction_reviews_1bd8 60 helpful votes
4 of 5 stars Reviewed August 25, 2015

We all love this toy store and are sad to see it closing! I hope it does reopen at a different location.

3 Thank brandy621

Travelers who viewed FAO Schwarz also viewed

New York City, NY
New York City, NY

Been to FAO Schwarz? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of FAO Schwarz and other visitors
4 questions
Ask a question

See all questions (4)

Questions? Get answers from FAO Schwarz staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Midtown

Neighborhood Profile
This is the iconic New York that so many visitors imagine before they visit - spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's paradise where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
Explore this neighborhood