We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Wilbur Chocolate Co.

48 North Broad Street., Lititz, PA 17543
+1 717-626-3249
Website
Improve this listing
Ranked #1 of 3 Activities in Lititz
Certificate of Excellence 2014
Type: Factory Tours
Traveler Description: The Lititz-based Wilbur Chocolate Company offers a "step back in time." It has no theme park or amusement rides and it's located off the beaten... more »
Write a Review

282 reviews from our community

Visitor rating
    134
    87
    45
    14
    2
Date | Rating
  • English first
  • French first
  • Any
English first
Sharpsburg, Maryland
Senior Contributor
42 reviews 42 reviews
7 attraction reviews
3 helpful votes 3 helpful votes
4 of 5 stars Reviewed August 26, 2014 NEW

Nothing compares to this chocolate. Smooth, creamy and delicious. I'm spoiled and really only want Wilbur's chocolate! The small little history of chocolate area is neat, but I simply go to buy chocolate!

Was this review helpful? Yes
Clifton, New Jersey
Reviewer
4 reviews 4 reviews
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed August 24, 2014 NEW

My wife and I were visiting the Lancaster area and went for a walk through Lititz when we smelled the delicious scents coming from this factory. From blocks away on a quiet Sunday afternoon we found the source coming from the 100 year old factory decorated with American flags and banners showing their American pride. The factory like everything in... More

Was this review helpful? Yes 2
Long Island, NY
Contributor
15 reviews 15 reviews
5 attraction reviews
25 helpful votes 25 helpful votes
5 of 5 stars Reviewed August 19, 2014

I visited with my husband and son a couple of weeks ago. There was a craft fair on in the area so the store was extremely crowded. Staff were very pleasant and friendly and kept the long line moving very well. The chocolate is delicious and totally leaves Hershey in the dirt:) I wanted to buy everything, but reigned myself... More

Was this review helpful? Yes 2
blankie, Manager at Wilbur Chocolate Co., responded to this review

nhpm900--Thank you for sharing your thoughts with everyone here on Trip Advisor! We appreciate it very much. My goodness! You picked THE busiest day of the year, for sure--sorry about that. But we ARE happy that you found items to take home and that you had fun! We hope that the next time you visit our store, things will be... More

London, United Kingdom
Senior Contributor
39 reviews 39 reviews
18 attraction reviews
35 helpful votes 35 helpful votes
2 of 5 stars Reviewed August 18, 2014

Lots of people clearly love this place - it gets high ratings- and probably has lots of sentimental value for people from the area. I do like the fact that this smaller manufacturer is still in business, operating from it's long-time premises in a small town. It's nice to see someone survive against the corporate giants. For someone like me,... More

Was this review helpful? Yes
blankie, Manager at Wilbur Chocolate Co., responded to this review

We are so sorry that our store fell short of your expectations. It is true that we cannot compete with stores and the different laws that apply to Belgium or other European chocolate manufacturers. We DO have to abide by American laws and restrictions on tours. As a point of interest, our Wilbur Chocolate Store is host to literally several... More

Top Contributor
53 reviews 53 reviews
12 attraction reviews
22 helpful votes 22 helpful votes
4 of 5 stars Reviewed August 17, 2014

Lititz is a great town to browse and shop. Wilbur chocolate is a great little shop! The chocolate is so good. I recommend stopping in to look around at the historic rooms. Loved looking at all the chocolate pots. Once I sampled one of the Wilbur Buds I KNEW I had to bring some home, also got chocolate covered potato... More

Was this review helpful? Yes
blankie, Manager at Wilbur Chocolate Co., responded to this review

dancecheerLAXmom -- Thanks SO much for taking the time to share your thoughts about our Wilbur Chocolate Store and about our town; it is much appreciated! We are especially glad that you enjoyed our historical aspect as well as our delicious chocolates! Please come back and visit when you are in our area! We'll be waiting for you! More

Philadelphia
Contributor
17 reviews 17 reviews
11 attraction reviews
24 helpful votes 24 helpful votes
5 of 5 stars Reviewed August 16, 2014

Take your family to this free chocolate factory tour! You get to see items used to make chocolates, staff making goodies and get free samples of Wilbur's famous chocolate buds. A real treat!

Was this review helpful? Yes 1
blankie, Manager at Wilbur Chocolate Co., responded to this review

Sportsrus41, thank you so much for taking the time to share your review of our Wilbur Chocolate Store, we DO appreciate it. We are very glad that you enjoyed your visit and we hope you'll come back often! More

Elizabethtown, Pennsylvania
Top Contributor
56 reviews 56 reviews
16 attraction reviews
12 helpful votes 12 helpful votes
3 of 5 stars Reviewed August 16, 2014

While they do have artifacts from chocolate making in the past, and a short movie of sorts, it's not much of an attraction. They do have some employees in the back making various types of chocolate which is fun to watch for a couple minutes but unless you are really in the mood to buy, I'd skip this. You do... More

Was this review helpful? Yes
blankie, Manager at Wilbur Chocolate Co., responded to this review

Sandi, so sorry our store fell short of your expectations. We hope you took the time to enjoy the museum area and the history it tells. We hope you took the time to watch the video that shows you exactly how the chocolate is prepared, from the bean to your tummy. We hope, too, that you took the time to... More

Indiana
Contributor
12 reviews 12 reviews
7 attraction reviews
23 helpful votes 23 helpful votes
5 of 5 stars Reviewed August 10, 2014

This is the best chocolate and is a neat place to visit. Samples to try and the building is cool. The chocolate is to die for!

Was this review helpful? Yes 2
blankie, Manager at Wilbur Chocolate Co., responded to this review

Cyn, thank you for your lovely comments about our Wilbur Chocolate Store! We're very glad you enjoyed your visit and that you love our chocolate! Please visit again soon. More

Ridley Park, Pennsylvania
Contributor
18 reviews 18 reviews
5 attraction reviews
6 helpful votes 6 helpful votes
5 of 5 stars Reviewed August 10, 2014

We knew that we couldn't tour the chocolate plant, so weren't disappointed there. The store was very cute and had some historic items displayed. Some candy coaters, dippers, or whatever you call them, were in the back and you could watch them too. Wilbur chocolate has always been one of my favorites, so I was happy to stock up as... More

Was this review helpful? Yes 2
blankie, Manager at Wilbur Chocolate Co., responded to this review

Mary, thank you so very much for your lovely review! We wanted you to know that since you were kind enough to name the employee that assisted you, she has received a special recognition by management. Please visit us again soon! More

Howell, United States
Senior Reviewer
7 reviews 7 reviews
3 attraction reviews
6 helpful votes 6 helpful votes
3 of 5 stars Reviewed August 9, 2014

The Wilbur Chocolate Co. provides a free experience (it is not a tour). There are three large rooms to roam through.. the first is a large shop of many types of chocolate candies, the second room has items on display to view and has some items for sale, in the third room you can watch staff members hand dip chocolates.... More

Was this review helpful? Yes 1
blankie, Manager at Wilbur Chocolate Co., responded to this review

Lynn, thanks for sharing your thoughts about our Wilbur Chocolate Store; we're very glad you enjoyed you visit. We just wanted to urge you to return on one of our "special" days that we offer every month. "Guest Star Wednesday" is the second Wednesday of each month; "Tasty Tuesday" is the third Tuesday of each month; and the favorite, "Play... More

Travelers who viewed Wilbur Chocolate Co. also viewed

 
Lititz, Lancaster County
Columbia, Lancaster County
 

Been to Wilbur Chocolate Co.? Share your experiences!

Write a Review Add Photos & Videos

Owners: What's your side of the story?

If you own or manage Wilbur Chocolate Co., register now for free tools to enhance your listing, attract new reviews, and respond to reviewers.

Manage your listing