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American Jewelry and Loan

20450 Greenfield Road, Detroit, MI
313-345-4000
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Ranked #5 of 5 Shopping in Detroit
Type: Specialty Shops
Owner description: American Jewelry and Loan American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct... more » Owner description: American Jewelry and Loan American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.The Gold family and the daily operations of the store are the subject of the truTV reality show 'Hardcore Pawn'. This flagship show has broken numerous audience records and recently celebrated its 100th episode. Visitors are often surprised to learn that the store still operates as a full-service pawn shop and that members of the Gold family are still heavily involved in the daily operations in the store despite their busy filming and appearance schedules. « less
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49 reviews from our community

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    12
Date | Rating
  • English first
  • Italian first
  • Spanish first
  • Any
English first
Southfield, Michigan
Reviewer
5 reviews 5 reviews
3 attraction reviews
5 of 5 stars Reviewed September 3, 2014

The Gold family are a fun bunch that loves to give back. The store has a wide variety of unique items and great jewelry. I try to drop in monthly.

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Cincinnati
Top Contributor
78 reviews 78 reviews
20 attraction reviews
40 helpful votes 40 helpful votes
4 of 5 stars Reviewed September 1, 2014

My wife and I stopped by this place on a Saturday. Seth and Les were both there. We didn't speak to them, but Les was offering to be in pictures with other customers. Just know what you are getting into. The store is in a rough part of town. We stood out like a sore thumb - everyone in the... More

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New City, New York
Senior Contributor
41 reviews 41 reviews
5 attraction reviews
26 helpful votes 26 helpful votes
2 of 5 stars Reviewed August 29, 2014

Was coming to town for game, so decided to check out this place, since I was looking for elec guitar, and my younger son and I are both fans. Nothing what I thought would look like. Was a Tuesday, and place was very quiet. Nobody behind the guitar counter. When I finally got help, the guy knew nothing about guitars.... More

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Greenwich, Ohio
Senior Reviewer
8 reviews 8 reviews
4 helpful votes 4 helpful votes
5 of 5 stars Reviewed August 29, 2014

Watch the show often and we were gonna be in town ( from Ohio) so we stopped off for a looksy. Got lucky, Les and Seth came out on the floor and I got a pic taken with them. Smaller store then what it appears on tv but it's exactly what you see. I even saw stuff I saw them... More

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Aliquippa
Senior Contributor
24 reviews 24 reviews
10 attraction reviews
15 helpful votes 15 helpful votes
4 of 5 stars Reviewed August 11, 2014

We have been wanting to visit since we started watching the show, finally we decided it was time! Everything was true to the show, even when my husband tried to negotiate with Les(we lost-LOL). It was fun to see Seth and Byron too!! Glad we went, I wanted to purchase something from this store but the prices were pretty high,... More

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Mason, Ohio
Reviewer
3 reviews 3 reviews
1 helpful vote 1 helpful vote
3 of 5 stars Reviewed July 14, 2014

As fans of the show we wanted to check this place out. They were closed (Sunday) so we just got to snap a few photos of the outside.

Was this review helpful? Yes 1
Toledo
Senior Contributor
40 reviews 40 reviews
19 attraction reviews
15 helpful votes 15 helpful votes
4 of 5 stars Reviewed July 5, 2014

It is a pawn shop as expected. Worth a visit if you are in the area like we were on a busy saturday afternoon. A large selection of jewelry and electronics. Place is the same as it looks on tv. Les and Seth were in the store and we got our picture taken with them. They were very friendly and... More

Was this review helpful? Yes 1
Youngstown, Ohio
1 review
6 helpful votes 6 helpful votes
1 of 5 stars Reviewed June 18, 2014

American Jewelry and Loan are nothing but rip off artist i went in there one time a wile ago they bought something off someone and in no time just about got there money back plus more when the idem was not worth it. also there is an idem not going to say what it is but saw it on there... More

Was this review helpful? Yes 6
Clearwater, Florida
Top Contributor
249 reviews 249 reviews
59 attraction reviews
74 helpful votes 74 helpful votes
3 of 5 stars Reviewed May 12, 2014

I have been to many reality television show locations. If you do not expect that the shows make places look larger and better that they are, then you do not understand television. This place was just like shown in the TV show. It was a Saturday afternoon and Seth was working. I did not expect any of the three to... More

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Hernando, Mississippi
Top Contributor
200 reviews 200 reviews
26 attraction reviews
75 helpful votes 75 helpful votes
3 of 5 stars Reviewed February 23, 2014

While in Detroit I decided to stop In and check it out. Was shocked to find it much smaller than it appears on tv. The prices were in the high side. They were filming the day I was there and the scenes are definitely staged. It's nothing more than an ordinary pawn shop.

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