We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

American Jewelry and Loan

20450 Greenfield Road, Detroit, MI
Improve this listing
Ranked #5 of 5 Shopping in Detroit
Type: Specialty Shops, Shopping
More attraction details
Attraction details
Owner description: American Jewelry and Loan American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.The Gold family and the daily operations of the store are the subject of the truTV reality show 'Hardcore Pawn'. This flagship show has broken numerous audience records and recently celebrated its 100th episode. Visitors are often surprised to learn that the store still operates as a full-service pawn shop and that members of the Gold family are still heavily involved in the daily operations in the store despite their busy filming and appearance schedules.

Hotels near American Jewelry and Loan

Write a Review

66 reviews from our community

Visitor rating
Date | Rating
  • English first
  • Italian first
  • Spanish first
  • Any
English first
Sacramento, California
Senior Contributor
41 reviews 41 reviews
11 attraction reviews
35 helpful votes 35 helpful votes
5 of 5 stars Reviewed November 21, 2014 NEW

Pawn stores aren’t known for being in the best of neighborhoods or having the classiest clientele, and American Jewelry and Loan doesn’t pretend to have either. This suits patriarchic owner Les Gold just fine. When a piece of trash loudmouth comes into his store, which seems to be every 5 minutes, Gold takes a “bring it on” posture and, ever... More

Was this review helpful? Yes
Senior Contributor
37 reviews 37 reviews
25 attraction reviews
11 helpful votes 11 helpful votes
4 of 5 stars Reviewed November 7, 2014

What you see on tv is pretty much what you see when you get their. Place is a little smaller than what the tv portrays but still interesting. We got lucky and Seth Ashley and Les were all their the day we went. They were filming when we first arrived. Ashley and Seth left for lunch shortly after we arrived... More

Was this review helpful? Yes
1 review
1 helpful vote 1 helpful vote
1 of 5 stars Reviewed November 5, 2014 via mobile

will (never) go back n the sooner they realize not everybody that walks through their doors ARE NOT CRACKHEADS the better off they may be FIRE THE BIG MEAN UGLY BLACK GUY

Was this review helpful? Yes 1
Warren, Michigan, United States
1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed November 5, 2014

Was in the market for a snow blower before the snow hits, and a friend recommended that I come here. I can see why he recommended this place! Not only did they have the snow blower I needed at a great price, but they have pretty much everything else! Laptops, Tablets, TV's, Instruments, Sports Memorabilia, and tons of great jewelry!... More

Was this review helpful? Yes 1
New Lenox, Illinois
Top Contributor
84 reviews 84 reviews
27 attraction reviews
26 helpful votes 26 helpful votes
5 of 5 stars Reviewed October 26, 2014

You just can't go to Detroit without stopping in here.. We looked around at all their inventory, it did look just like on tv, just smaller than we had imagined. We got to see and talk briefly to Seth, he seemed humored that we recognized him and wanted a picture with him. He was too busy with customers to humor... More

Was this review helpful? Yes 1
1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed October 22, 2014

I have purchased TVs, a camera, a laptop, a lawn mower and a lawn vac from American Jewelry and Loan. Everything worked and was super cheap. I would love to buy jewelry and am saving up to buy some gold at a great price!

Was this review helpful? Yes 1
1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed October 22, 2014

I went here with my family to hunt down some deals and hopefully meet Les, Seth and Ashley - what luck, they were filming the show there that day! I managed to find a guitar and amp for myself and a winter leather. Everyone I talked to was super helpful and friendly and since I'm a consummate deal shopper in... More

Was this review helpful? Yes 1
Ann Arbor
Senior Reviewer
9 reviews 9 reviews
5 attraction reviews
1 helpful vote 1 helpful vote
2 of 5 stars Reviewed October 11, 2014

We went here to look at some rings on a Saturday afternoon... BIG MISTAKE. It was so crowded we couldn't even get near the jewelry counter, not to mention get somebody to actually help us... Most people were there because of the TV show and to browse but for people like us who were serious buyers wanting to look at... More

Was this review helpful? Yes 1
1 review
1 helpful vote 1 helpful vote
1 of 5 stars Reviewed October 10, 2014 via mobile

You could walk in there with the most expensive item on earth and ask for a reasonable amount knowing they need to make money too, and they lowball the hell out of you. I went there one time and this guy was trying to sell a gold necklace. It was real, and 18 kt gold. The guy asked for 500... More

Was this review helpful? Yes 1
Senior Contributor
42 reviews 42 reviews
10 helpful votes 10 helpful votes
2 of 5 stars Reviewed October 1, 2014

I was excited to visit, but there were a lot of "low demand" items poorly merchandised. Found a couple of sports items that were unpriced and ask associate for the price, he asked me to make an offer, then laughed at my offer. Just price things at market value and there wouldn't be any confusion. Love the show though!!!

Was this review helpful? Yes

Travelers who viewed American Jewelry and Loan also viewed


Been to American Jewelry and Loan? Share your experiences!

Write a Review Add Photos & Videos

Owners: What's your side of the story?

Register now for free — and start getting automatic notification of new reviews, responding to traveler feedback, adding new photos to your listing and much more.

Manage your listing