We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

American Jewelry and Loan

Improve this listing
Sponsored by:
Map
Satellite
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Your filters are still active.
There are no pins in your viewport. Try moving the map or changing your filters.
Sponsored by:
Get directions
Address: 20450 Greenfield Road, Detroit, MI
Phone Number: 313-345-4000
Website
Today
9:30 am - 6:00 pm
Closed now
See all hours
Hours:
Mon - Sat 9:30 am - 6:00 pm
Description: American Jewelry and Loan American Jewelry and Loan is owned by Leslie...
American Jewelry and Loan American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.The Gold family and the daily operations of the store are the subject of the truTV reality show 'Hardcore Pawn'. This flagship show has broken numerous audience records and recently celebrated its 100th episode. Visitors are often surprised to learn that the store still operates as a full-service pawn shop and that members of the Gold family are still heavily involved in the daily operations in the store despite their busy filming and appearance schedules.
read more

TripAdvisor Reviewer Highlights

Read all 77 reviews
Visitor rating
  • 30
    Excellent
  • 15
    Very good
  • 10
    Average
  • 7
    Poor
  • 15
    Terrible
Wife was happy

Found the premises in a pretty riundown part of Detroit, but where isn't in that city!! Both Les and Seth were bury in the back but promised to come out after 30 minutes for... read more

4 of 5 starsReviewed April 10, 2015
Eastbourne2
,
Eastbourne, United Kingdom
Add Photo Write a Review

77 Reviews from our TripAdvisor Community

Date | Rating
  • English first
  • Italian first
  • Spanish first
  • Any
English first
Eastbourne, United Kingdom
Senior Contributor
42 reviews 42 reviews
4 attraction reviews
54 helpful votes 54 helpful votes
4 of 5 stars Reviewed April 10, 2015

Found the premises in a pretty riundown part of Detroit, but where isn't in that city!! Both Les and Seth were bury in the back but promised to come out after 30 minutes for photos. We spent this time looking around the shop, not a massive place and we must have gone round it at least 4 times!! Most of... More 

Was this review helpful? Yes 1
Sandusky, Michigan
Top Contributor
84 reviews 84 reviews
53 attraction reviews
33 helpful votes 33 helpful votes
2 of 5 stars Reviewed April 8, 2015

Love the show and don't live too far away from Detroit so have always wanted to stop in and take a look. The place is way smaller than expected. Based on the size their warehouse appears to be on TV, I expected a much bigger store. I literally walked around and saw everything within 5 minutes. Not much of a... More 

Was this review helpful? Yes
New York
Senior Reviewer
7 reviews 7 reviews
7 helpful votes 7 helpful votes
4 of 5 stars Reviewed March 9, 2015

Since I was in the area I had to come visit since I am a fan of the show. Unfortunately I didn't see Les or his children but the shop itself is cool, I bought some souvenirs for family and it was decently priced. It was smaller than I expected on the inside which caught me by surprise but there... More 

Was this review helpful? Yes 3
Denver, Colorado
Contributor
16 reviews 16 reviews
5 attraction reviews
4 helpful votes 4 helpful votes
4 of 5 stars Reviewed February 12, 2015

We went there only because it's on TV "Hardcore Pawn" and my boys wanted to see it. It is not a safe part of town. If you go just to see it don't plan on being there long, between people looking at you because it's obvious you don't belong there and how small it is, you'll be in and out... More 

Was this review helpful? Yes 2
Metamora, Michigan
Senior Contributor
21 reviews 21 reviews
4 attraction reviews
5 helpful votes 5 helpful votes
3 of 5 stars Reviewed January 1, 2015

See on TV so had to go check the place out. The staff was nice to us. We didn't see anyone getting out of control like on TV. There are pawn shops in flint that have a way better selection of items for sale. I dont care to go back to the D just for seeing what pawn shops are... More 

Was this review helpful? Yes 2
1 review
10 helpful votes 10 helpful votes
1 of 5 stars Reviewed December 21, 2014

I like Les but i not like the way they rip people off and i think seth and ashley are rude spoiled brats bv to be fair i do not know how much is for tv and they do have some pretty customers coming in ! As far as my experience went they wanted to give me 400 dollars for... More 

Was this review helpful? Yes 10
Sacramento, California
Top Contributor
79 reviews 79 reviews
33 attraction reviews
84 helpful votes 84 helpful votes
5 of 5 stars Reviewed November 21, 2014

Pawn stores aren’t known for being in the best of neighborhoods or having the classiest clientele, and American Jewelry and Loan doesn’t pretend to have either. This suits patriarchic owner Les Gold just fine. When a piece of trash loudmouth comes into his store, which seems to be every 5 minutes, Gold takes a “bring it on” posture and, ever... More 

Was this review helpful? Yes 7
Senior Contributor
42 reviews 42 reviews
25 attraction reviews
25 helpful votes 25 helpful votes
4 of 5 stars Reviewed November 7, 2014

What you see on tv is pretty much what you see when you get their. Place is a little smaller than what the tv portrays but still interesting. We got lucky and Seth Ashley and Les were all their the day we went. They were filming when we first arrived. Ashley and Seth left for lunch shortly after we arrived... More 

Was this review helpful? Yes 2
1 review
8 helpful votes 8 helpful votes
1 of 5 stars Reviewed November 5, 2014

will (never) go back n the sooner they realize not everybody that walks through their doors ARE NOT CRACKHEADS the better off they may be FIRE THE BIG MEAN UGLY BLACK GUY

Was this review helpful? Yes 8
Warren, Michigan, United States
1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed November 5, 2014

Was in the market for a snow blower before the snow hits, and a friend recommended that I come here. I can see why he recommended this place! Not only did they have the snow blower I needed at a great price, but they have pretty much everything else! Laptops, Tablets, TV's, Instruments, Sports Memorabilia, and tons of great jewelry!... More 

Was this review helpful? Yes 1

Travelers who viewed American Jewelry and Loan also viewed

 

Been to American Jewelry and Loan? Share your experiences!

Write a Review Add Photos & Videos

Owners: What's your side of the story?

Register now for free — and start getting automatic notification of new reviews, responding to traveler feedback, adding new photos to your listing and much more.

Manage your listing

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of American Jewelry and Loan and other visitors
9 questions
Ask a question
Questions? Get answers from American Jewelry and Loan staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?