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American Jewelry and Loan

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Address: 20450 Greenfield Road, Detroit, MI
Phone Number: 313-345-4000
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Today
9:30 am - 6:00 pm
Closed now
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Hours:
Mon - Sat 9:30 am - 6:00 pm
Description: American Jewelry and Loan American Jewelry and Loan is owned by Leslie...
American Jewelry and Loan American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.The Gold family and the daily operations of the store are the subject of the truTV reality show 'Hardcore Pawn'. This flagship show has broken numerous audience records and recently celebrated its 100th episode. Visitors are often surprised to learn that the store still operates as a full-service pawn shop and that members of the Gold family are still heavily involved in the daily operations in the store despite their busy filming and appearance schedules.
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TripAdvisor Reviewer Highlights

Read all 93 reviews
Visitor rating
  • 36
    Excellent
  • 25
    Very good
  • 11
    Average
  • 8
    Poor
  • 13
    Terrible
Thanks to Les and Seth

Stopped in on our road trip through Detroit - hubby is still smiling from ear to ear because he got a photo with Les and Seth. I am not the avid fan that he is, but was a thrill... read more

4 of 5 starsReviewed August 20, 2015
Donna M
,
Sharon, Wisconsin
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93 Reviews from our TripAdvisor Community

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Date | Rating
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English first
Sharon, Wisconsin
Level Contributor
81 reviews
32 attraction reviews
common_n_attraction_reviews_1bd8 45 helpful votes
4 of 5 stars Reviewed August 20, 2015

Stopped in on our road trip through Detroit - hubby is still smiling from ear to ear because he got a photo with Les and Seth. I am not the avid fan that he is, but was a thrill to see, in real life, what we have seen on TV, and get to meet the actors who are real people.... More 

Was this review helpful? Yes
Nashville, Tennessee
Level Contributor
31 reviews
12 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
5 of 5 stars Reviewed August 18, 2015

This is the coolest pawn shop to visit when you are in Detroit. The family that owns this business are great. I met the owner Les and his son Seth and both were the nicest people you could meet. The daughter Ashely wasn't there and I would have loved to have met her, but the cousin was okay in her... More 

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Seattle, Washington
Level Contributor
164 reviews
74 attraction reviews
common_n_attraction_reviews_1bd8 40 helpful votes
4 of 5 stars Reviewed August 15, 2015

If you like the show and you are in Detroit, you really must visit. Of course it's no where close to as crazed as portrayed on TV, but you get a shirt and walk around for a minute. If you are lucky, you get a photo with some of the folks from the show.

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Fairborn, Ohio
Level Contributor
76 reviews
40 attraction reviews
common_n_attraction_reviews_1bd8 139 helpful votes
2 of 5 stars Reviewed July 30, 2015

We stopped at American Jewelry and Loan in July 2015. We stopped to see the shop from the Hard Core Pawn TV show. We were not greeted as we entered and no one asks to help us after looking around for five minutes. We did see Bobby J and the huge security man but neither was interested in speaking to... More 

Was this review helpful? Yes 4
Ne Ohio
Level Contributor
74 reviews
26 attraction reviews
common_n_attraction_reviews_1bd8 22 helpful votes
4 of 5 stars Reviewed July 16, 2015

Stopped in just to check the place out since we were in the area. Lucky it wasn't crowded as no filming was going on. We bought a couple things just because I like to haggle.

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Tuckahoe, New York
Level Contributor
59 reviews
16 attraction reviews
common_n_attraction_reviews_1bd8 24 helpful votes
5 of 5 stars Reviewed July 11, 2015

I deal with American Jewelry & Loan via mail order. The items on their web sight are just what you receive. There is no bait and switch you get what you buy. The service is fast, postage is paid for on most orders and you receive all items within days of your order. I got a copy of Les Gold... More 

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Jane, Missouri
1 review
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed June 30, 2015

Was really impressed with the quality of sales personal. Really enjoyed being there. Met owner for pictures a highlight of out visit to Detroit and surrounding area.

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Gawler, Australia
Level Contributor
109 reviews
35 attraction reviews
common_n_attraction_reviews_1bd8 58 helpful votes
4 of 5 stars Reviewed June 26, 2015

Having watched Hardcore Pawn over the last few years we just had to visit after coming all the way to Detroit. Not in the nicest part of town, but easy to drive to from Greektown where we were staying. The store is smaller than it looks on the TV but is still quite interesting with lots of wacky goods for... More 

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1 review
5 of 5 stars Reviewed June 17, 2015

Everyone was very friendly and helpful, especially Linda who was helping us. Met Les, a real gentleman, businessman, and showman. Will definitely be returning.

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1 review
4 of 5 stars Reviewed June 9, 2015

Love all the drama and chaos...the only issue is I don't think Karen should have even walked in the door...she's a kiss up and louder than most truckers drunk in a pub!..she'd fit perfectly serving beers to them.

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  • Is there a restaurant or café onsite?