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American Jewelry and Loan

Specialty shops, Shopping & Fashion
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Address: 20450 Greenfield Road, Detroit, MI
Phone Number: 313-345-4000
Website
Today
9:30 am - 6:00 pm
Closed now
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Hours:
Mon - Sat 9:30 am - 6:00 pm
Description: American Jewelry and Loan American Jewelry and Loan is owned by Leslie...
American Jewelry and Loan American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.The Gold family and the daily operations of the store are the subject of the truTV reality show 'Hardcore Pawn'. This flagship show has broken numerous audience records and recently celebrated its 100th episode. Visitors are often surprised to learn that the store still operates as a full-service pawn shop and that members of the Gold family are still heavily involved in the daily operations in the store despite their busy filming and appearance schedules.
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TripAdvisor Reviewer Highlights

Read all 74 reviews
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  • 30
    Excellent
  • 13
    Very good
  • 10
    Average
  • 6
    Poor
  • 15
    Terrible
Most recent review
Fun

We went there only because it's on TV "Hardcore Pawn" and my boys wanted to see it. It is not a safe part of town. If you go just to see it don't plan on being there long, between... read more

4 of 5 starsReviewed February 12, 2015
Martha5280
,
Denver, Colorado
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74 Reviews from our TripAdvisor Community

Date | Rating
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English first
Denver, Colorado
Contributor
15 reviews 15 reviews
5 attraction reviews
2 helpful votes 2 helpful votes
4 of 5 stars Reviewed February 12, 2015

We went there only because it's on TV "Hardcore Pawn" and my boys wanted to see it. It is not a safe part of town. If you go just to see it don't plan on being there long, between people looking at you because it's obvious you don't belong there and how small it is, you'll be in and out... More 

Was this review helpful? Yes
Metamora, Michigan
Senior Contributor
21 reviews 21 reviews
4 attraction reviews
5 helpful votes 5 helpful votes
3 of 5 stars Reviewed January 1, 2015

See on TV so had to go check the place out. The staff was nice to us. We didn't see anyone getting out of control like on TV. There are pawn shops in flint that have a way better selection of items for sale. I dont care to go back to the D just for seeing what pawn shops are... More 

Was this review helpful? Yes 2
1 review
7 helpful votes 7 helpful votes
1 of 5 stars Reviewed December 21, 2014

I like Les but i not like the way they rip people off and i think seth and ashley are rude spoiled brats bv to be fair i do not know how much is for tv and they do have some pretty customers coming in ! As far as my experience went they wanted to give me 400 dollars for... More 

Was this review helpful? Yes 7
Sacramento, California
Top Contributor
67 reviews 67 reviews
28 attraction reviews
64 helpful votes 64 helpful votes
5 of 5 stars Reviewed November 21, 2014

Pawn stores aren’t known for being in the best of neighborhoods or having the classiest clientele, and American Jewelry and Loan doesn’t pretend to have either. This suits patriarchic owner Les Gold just fine. When a piece of trash loudmouth comes into his store, which seems to be every 5 minutes, Gold takes a “bring it on” posture and, ever... More 

Was this review helpful? Yes 5
Senior Contributor
42 reviews 42 reviews
25 attraction reviews
19 helpful votes 19 helpful votes
4 of 5 stars Reviewed November 7, 2014

What you see on tv is pretty much what you see when you get their. Place is a little smaller than what the tv portrays but still interesting. We got lucky and Seth Ashley and Les were all their the day we went. They were filming when we first arrived. Ashley and Seth left for lunch shortly after we arrived... More 

Was this review helpful? Yes 1
1 review
7 helpful votes 7 helpful votes
1 of 5 stars Reviewed November 5, 2014

will (never) go back n the sooner they realize not everybody that walks through their doors ARE NOT CRACKHEADS the better off they may be FIRE THE BIG MEAN UGLY BLACK GUY

Was this review helpful? Yes 7
Warren, Michigan, United States
1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed November 5, 2014

Was in the market for a snow blower before the snow hits, and a friend recommended that I come here. I can see why he recommended this place! Not only did they have the snow blower I needed at a great price, but they have pretty much everything else! Laptops, Tablets, TV's, Instruments, Sports Memorabilia, and tons of great jewelry!... More 

Was this review helpful? Yes 1
New Lenox, Illinois
Top Contributor
97 reviews 97 reviews
27 attraction reviews
36 helpful votes 36 helpful votes
5 of 5 stars Reviewed October 26, 2014

You just can't go to Detroit without stopping in here.. We looked around at all their inventory, it did look just like on tv, just smaller than we had imagined. We got to see and talk briefly to Seth, he seemed humored that we recognized him and wanted a picture with him. He was too busy with customers to humor... More 

Was this review helpful? Yes 1
1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed October 22, 2014

I have purchased TVs, a camera, a laptop, a lawn mower and a lawn vac from American Jewelry and Loan. Everything worked and was super cheap. I would love to buy jewelry and am saving up to buy some gold at a great price!

Was this review helpful? Yes 1
1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed October 22, 2014

I went here with my family to hunt down some deals and hopefully meet Les, Seth and Ashley - what luck, they were filming the show there that day! I managed to find a guitar and amp for myself and a winter leather. Everyone I talked to was super helpful and friendly and since I'm a consummate deal shopper in... More 

Was this review helpful? Yes 1

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  • Is there a restaurant or café onsite?