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American Jewelry and Loan

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Address: 20450 Greenfield Road, Detroit, MI
Phone Number: 313-345-4000
Website
Today
9:30 am - 6:00 pm
Closed now
See all hours
Hours:
Mon - Sat 9:30 am - 6:00 pm
Description: American Jewelry and Loan American Jewelry and Loan is owned by Leslie...
American Jewelry and Loan American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.The Gold family and the daily operations of the store are the subject of the truTV reality show 'Hardcore Pawn'. This flagship show has broken numerous audience records and recently celebrated its 100th episode. Visitors are often surprised to learn that the store still operates as a full-service pawn shop and that members of the Gold family are still heavily involved in the daily operations in the store despite their busy filming and appearance schedules.
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TripAdvisor Reviewer Highlights

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  • 33
    Excellent
  • 18
    Very good
  • 11
    Average
  • 7
    Poor
  • 15
    Terrible
Good Experience

Having watched Hardcore Pawn over the last few years we just had to visit after coming all the way to Detroit. Not in the nicest part of town, but easy to drive to from Greektown... read more

4 of 5 starsReviewed June 26, 2015
TimAus
,
Gawler, Australia
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84 Reviews from our TripAdvisor Community

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Date | Rating
  • English first
  • Italian first
  • Spanish first
  • Any
English first
Jane, Missouri
5 of 5 stars Reviewed June 30, 2015

Was really impressed with the quality of sales personal. Really enjoyed being there. Met owner for pictures a highlight of out visit to Detroit and surrounding area.

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Gawler, Australia
Level Contributor
105 reviews
35 attraction reviews
common_n_attraction_reviews_1bd8 50 helpful votes
4 of 5 stars Reviewed June 26, 2015

Having watched Hardcore Pawn over the last few years we just had to visit after coming all the way to Detroit. Not in the nicest part of town, but easy to drive to from Greektown where we were staying. The store is smaller than it looks on the TV but is still quite interesting with lots of wacky goods for... More 

Was this review helpful? Yes
1 review
5 of 5 stars Reviewed June 17, 2015

Everyone was very friendly and helpful, especially Linda who was helping us. Met Les, a real gentleman, businessman, and showman. Will definitely be returning.

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1 review
4 of 5 stars Reviewed June 9, 2015

Love all the drama and chaos...the only issue is I don't think Karen should have even walked in the door...she's a kiss up and louder than most truckers drunk in a pub!..she'd fit perfectly serving beers to them.

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Level Contributor
7 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 stars Reviewed June 5, 2015

My family decided to take a day trip to Detroit- American Jewelry and Loan was first on our list of stops. Les made the trip worth it😀. The staff was friendly and helpful. We went early when it opened and it was not too busy yet. We ♥️Byron!

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Durham, North Carolina
Level Contributor
63 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
3 of 5 stars Reviewed May 19, 2015

My family wanted to see this place, which looks like every other pawn shop to me. If you're into it, you'll probably enjoy it

Was this review helpful? Yes 1
Raleigh, North Carolina
Level Contributor
87 reviews
59 attraction reviews
common_n_attraction_reviews_1bd8 28 helpful votes
4 of 5 stars Reviewed April 27, 2015

Worth a visit whether or not you've seen their TV show. Best if you are looking for jewelry. A little bargaining is in order. Free parking. Check store hours first. It appears to be a friendly place when they are not filming the show and tossing people out the door.

Was this review helpful? Yes 1
Eastbourne, United Kingdom
Level Contributor
46 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 60 helpful votes
4 of 5 stars Reviewed April 10, 2015

Found the premises in a pretty riundown part of Detroit, but where isn't in that city!! Both Les and Seth were bury in the back but promised to come out after 30 minutes for photos. We spent this time looking around the shop, not a massive place and we must have gone round it at least 4 times!! Most of... More 

Was this review helpful? Yes 4
Sandusky, Michigan
Level Contributor
94 reviews
61 attraction reviews
common_n_attraction_reviews_1bd8 37 helpful votes
2 of 5 stars Reviewed April 8, 2015

Love the show and don't live too far away from Detroit so have always wanted to stop in and take a look. The place is way smaller than expected. Based on the size their warehouse appears to be on TV, I expected a much bigger store. I literally walked around and saw everything within 5 minutes. Not much of a... More 

Was this review helpful? Yes 1
New York
Level Contributor
12 reviews
common_n_attraction_reviews_1bd8 8 helpful votes
4 of 5 stars Reviewed March 9, 2015

Since I was in the area I had to come visit since I am a fan of the show. Unfortunately I didn't see Les or his children but the shop itself is cool, I bought some souvenirs for family and it was decently priced. It was smaller than I expected on the inside which caught me by surprise but there... More 

Was this review helpful? Yes 4

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Additional Information about American Jewelry and Loan

Address: 20450 Greenfield Road, Detroit, MI
Phone Number: 313-345-4000
Location: United States  >  Michigan (MI)  >  Detroit
Open Hours:
Monday 9:30 am - 6:00 pm
Tuesday 9:30 am - 6:00 pm
Wednesday 9:30 am - 6:00 pm
Thursday 9:30 am - 6:00 pm
Friday 9:30 am - 6:00 pm
Saturday 9:30 am - 6:00 pm

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Questions & Answers

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?