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SAB World of Beer

15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
+27 11 836 4900
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Ranked #17 of 84 Activities in Johannesburg
Type: Museums, Food & Drink
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Attraction details
Owner description: A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city. The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle! Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs. Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years. It also houses a five-star conference and event venue. Visit experience it for yourself! Access SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct. It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes. Shuttle services from the Gautrain station can be arranged at a minimal cost.

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129 reviews from our community

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Date | Rating
  • English first
  • German first
  • Portuguese first
  • Spanish first
  • Any
English first
1 review
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed November 23, 2014 NEW via mobile

This was really a nice thing to do in Jozi! Being a girl beer isn't exactly on my list of favorite things but after the tour and tasting I can say I have found a new appreciation for it, and I now have a preferred beer brand (albeit in a shandy)...

Was this review helpful? Yes 1
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear Samantha H I am so pleased that you enjoyed the Tour of the World of Beer and hope that you will let your friends and family know what an informative and fun outing it was Regards Tony More

Senior Contributor
47 reviews 47 reviews
9 attraction reviews
17 helpful votes 17 helpful votes
4 of 5 stars Reviewed November 9, 2014

This is a fun and informative way to learn about beer, and learning its role in various world cultures. They take you through the process of how beer is produced with some great visuals. The tour guide was very good and obviously enjoyed taking the group round. Yes, you have to go through the SAB Miller marketing bit, but it... More

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Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear york1000 Many thanks for taking the time to post your review on tripAdvisor. Your comments are appreciated, and I will ensure that the beer Tasting is offered at the Reception desk in future. Kind regards Tony More

Pretoria, South Africa
Contributor
19 reviews 19 reviews
14 attraction reviews
35 helpful votes 35 helpful votes
5 of 5 stars Reviewed November 9, 2014

We were doing the red bus tour through Joburg, and I made this my one stop that I did not want to miss! We got there about 20 minutes before the next tour started, so we went into the shop, and it has such a great variety of everything there. Our tour guide, Benedict, was fantastic, so helpful. The tour... More

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Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear elana_fourie I am so pleased you stopped of at the SAB World of Beer, and that you had an enjoyable time. I will let Benedict know that you enjoyed your interaction with him, as well as the lunch and beers after your tour Regards Tony More

Pretoria, Gauteng, South Africa
1 review
5 of 5 stars Reviewed October 7, 2014

thank you to the Ken (General Manager)and his team for a excellent evening of beer tasting from SAB brewers and the organizer telling and explaining the different beers.. we cant wait for the 15th of November for the whiskey tasting

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SABWoB1, Public Relations Manager at SAB World of Beer, responded to this review

Thanks for sharing your experience, Julie. We're glad to hear you enjoyed your visit! More

Midrand, South Africa
Senior Contributor
27 reviews 27 reviews
11 attraction reviews
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed September 17, 2014

We took overseas guests to the SAB World of Beer tour. An extremely informative tour with the opportunity to learn about different beers made throughout the ages as well as tasting the hops and barley and not forgetting the interesting African beer. I fantastic and relaxed walk around while listening to the tour guide. Afterwards we enjoyed spending our vouchers... More

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Philadelphia, Pennsylvania
Contributor
17 reviews 17 reviews
9 attraction reviews
5 helpful votes 5 helpful votes
4 of 5 stars Reviewed September 13, 2014

This was an entertaining way to spend an afternoon. The price is R75 pp and the tour lasts 75 minutes, plus time spent for drinking beer at the end. In all we spent 3 hrs. You receive a free souvenir glass, 1 sample size beer in the middle of the tour, and 2 full beers at the end in the... More

Was this review helpful? Yes 1
Contributor
11 reviews 11 reviews
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed September 11, 2014 via mobile

you don't actually need to love beer to find this 'tour' a really rewarding experience. It is so interesting (you will walk away knowing about how beer is made, it's history, and its traditional role in African society), and it's Fun (and you don't even have to drink the free beers to enjoy it... although I did... but I've waited... More

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Johannesburg, Gauteng, South Africa
Senior Reviewer
9 reviews 9 reviews
4 attraction reviews
5 helpful votes 5 helpful votes
4 of 5 stars Reviewed August 27, 2014

Went there for the first time when I was still a student about 6 years ago, had that tour etc Went again last week Monday with a couple of colleagues for a press conference in their auditorium; which was followed by lunch in their 'tap room'. My favourite room in the building. Love the restaurant feel, you can also also... More

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Senior Reviewer
9 reviews 9 reviews
5 helpful votes 5 helpful votes
5 of 5 stars Reviewed August 24, 2014

It's my biggest and best event! 150 clients for beer tasting, rugby and lamb on a spit! Felicia and her team are incredible and the event runs itself thanx to all their staff. The food is out of this world! I would highly recommend this venue to corporates! I will be back in 2015!

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SABWoB123, Public Relations Manager at SAB World of Beer, responded to this review

Thank you for sharing your fantastic experience, Helen! More

Harare, Zimbabwe
Contributor
16 reviews 16 reviews
7 attraction reviews
9 helpful votes 9 helpful votes
5 of 5 stars Reviewed August 17, 2014 via mobile

We were blown away by this beer tasting and tour! The tour people were so knowledgeable and easy going. He beer tasting was fun and interesting and really interactive. The best part is the tour though- it's a multimedia experience through the history of beer and you literally walk through a village and township and old pub etc before seeing... More

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SABWoB123, Guest Relations Manager at SAB World of Beer, responded to this review

Thanks Juliana for your review. We're so glad to hear you enjoyed your beer experience! More

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