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Insadong

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Address: Insa-dong, Jongno-gu, Seoul, South Korea
Recommended length of visit: 2-3 hours
Fee: No
Activities: Dining, City walk sightseeing
Description: Though touristy, this vibrant neighborhood is one of the cultural and...
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
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DMZ Past and Present: Korean Demilitarized Zone...
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TripAdvisor Reviewer Highlights

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Good for Korean gifts

Bring a Korean or speak some Korean to negotiate better prices. Some shops give cash discounts or discounts for multiple purchases.

4 of 5 starsReviewed June 30, 2015
Bob K
,
Seoul, South Korea

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English first
Springfield, Oregon
Contributor
12 reviews 12 reviews
7 attraction reviews
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed July 2, 2015 NEW via mobile

A must do experience. There is so much to see here from morning to late night. Food, shops and people watching.

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Fort Worth, Texas
Reviewer
5 reviews 5 reviews
3 attraction reviews
8 helpful votes 8 helpful votes
5 of 5 stars Reviewed June 30, 2015 NEW

Wonderful shopping area that is waiting to be discovered! I found gifts and objects like no other in this shopping area in Seoul. Small shops that offer great service and selections of some of the most unique items I saw in South Korea. There is a specific shop that makes a marble stamp with your name in Korean. Kings and... More 

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Honoluly
Contributor
14 reviews 14 reviews
4 attraction reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed June 30, 2015 NEW

Had a beautiful spring day in Seoul and went to Insadong to explore shops and just enjoy a pedestrian mall setting. Very nice shops with unique clothes and art and art supplies. Lots of charming restaurants and coffee shops and street vendors. Highly recommend a vist

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Wroclaw, Poland
Senior Contributor
36 reviews 36 reviews
21 attraction reviews
21 helpful votes 21 helpful votes
3 of 5 stars Reviewed June 30, 2015 NEW

It is nothing special. You can buy there some souvenirs. Restaurants are expensive and served food in only mediocre quality.

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Singapore, Singapore
Top Contributor
76 reviews 76 reviews
19 attraction reviews
57 helpful votes 57 helpful votes
3 of 5 stars Reviewed June 30, 2015 NEW

Does not compare very well to similar urban spots around the world. The shops in the pedestrian area play the "cute factor card" to attract traffic and perhaps they are successful, but they are not cheap. The whole area lacks character - there is not much authenticity here, but can be explored easily in an hour or so. Insadong becomes... More 

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Seoul, South Korea
Top Contributor
85 reviews 85 reviews
12 attraction reviews
38 helpful votes 38 helpful votes
4 of 5 stars Reviewed June 30, 2015 NEW

Bring a Korean or speak some Korean to negotiate better prices. Some shops give cash discounts or discounts for multiple purchases.

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Seoul, South Korea
Senior Contributor
33 reviews 33 reviews
8 attraction reviews
16 helpful votes 16 helpful votes
4 of 5 stars Reviewed June 30, 2015 NEW

I've been visiting Insadong periodically since 1997 and have watched its transformation fomr a sleepy local antique and traditional market place to a pumping throbbing tourist hub. But not all tourist hubs are automatically bad. The only major influx of 'bad' is all the trinket shops that dominate the main street, but still they are loads of fun and lots... More 

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Singapore, Singapore
Senior Reviewer
7 reviews 7 reviews
7 attraction reviews
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed June 30, 2015 NEW

This place deserves a short walk.. I like it that you can soak into the atmosphere and browse through the shops without getting harassed by shopkeepers as you would definitely meet in Namdaemun Market or Myeongdong. Best of all, most of the items/gifts have standard price throughout Korea. Maybe im the type who dont like to bargain, but I think... More 

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Melbourne, Australia
Top Contributor
57 reviews 57 reviews
26 attraction reviews
23 helpful votes 23 helpful votes
5 of 5 stars Reviewed June 29, 2015 NEW

I liked Insadong for all the shops were down one street which was closed to traffic. Some great shops including some expensive antique shops. I sampled their Osulloc free tea and purchased to take home. I also purchased some of their hand made paper. Most of the shops allowed you to use their toilets without having to purchase things. A... More 

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Canyon, Texas
Reviewer
3 reviews 3 reviews
5 of 5 stars Reviewed June 28, 2015 NEW

This neighbor was genuinely hipster and the stores go on forever. While shopping there you can find a certain type of candy that is mostly only found in this neighbor its has an interesting texture to it but the are good if you like peanut butter, chocolate and honey. The shops are small but if you are looking for anything... More 

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Additional Information about Insadong

Address: Address: Insa-dong, Jongno-gu, Seoul, South Korea
Location: Asia  >  South Korea  >  Seoul>  > Insadong

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Questions & Answers

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Staying in Insadong

Neighborhood Profile
Insadong
Nestled between Jongno and Samcheongdong, this small neighborhood offers a crash course in various aspects of Korean culture. Rows of shops display traditional Korean goods such as pottery and earthenware, crafts, fans, and more, making it a popular spot for souvenir shopping. The Ssamziegil shopping complex in particular has become a local institution for its unique spiral layout and the many boutique shops inside that sell handmade crafts and goods. This is the perfect neighborhood to sample a range of Korean dishes, with vegetarian Korean temple cuisine restaurants being a popular draw, but street food carts are just as famous. As a top tourist destination, crowds can swell, particularly on weekends, but you can find some rest and respite in one of the private art galleries or grab a cup of Korean tea in a tea house – many of which are located in beautifully renovated traditional Korean homes.