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Insadong

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Address: Insa-dong, Jongno-gu, Seoul, South Korea
Recommended length of visit: 2-3 hours
Fee: No
Activities: Dining, City walk sightseeing
Description: Though touristy, this vibrant neighborhood is one of the cultural and...
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
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Visit Insadong like an insider
Top Rated
$44*
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Soul of Seoul Small-Group Walking Tour

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    Excellent
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    Very good
  • 317
    Average
  • 26
    Poor
  • 11
    Terrible
Traditional-looking tourist spot

Hmmmm Insadong is special. Actually it's just a tourist spot with lots and lots of the same traditional Korean souvenirs in every shop. But there are also lots of cool little... read more

4 of 5 starsReviewed May 2, 2015
Sophie S
,
Seoul, South Korea
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2,248 Reviews from our TripAdvisor Community

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English first
Seoul, South Korea
Reviewer
3 reviews 3 reviews
2 helpful votes 2 helpful votes
4 of 5 stars Reviewed May 2, 2015 NEW

Hmmmm Insadong is special. Actually it's just a tourist spot with lots and lots of the same traditional Korean souvenirs in every shop. But there are also lots of cool little galleries of Korean artists that you can visit for free. Very enjoyable experience. There are also tea shops and good Korean food, and traditional Korean clothes shops... The atmosphere... More 

Was this review helpful? Yes
Contributor
18 reviews 18 reviews
18 attraction reviews
2 of 5 stars Reviewed May 1, 2015 NEW

I have bought into the hype and went for a visit. It was Saturday and very crowded. Nothing special really, lots of stores selling the same souvenirs and restaurants. The place I have enjoyed the least in Seoul.

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Charlottesville, Virginia
Senior Contributor
38 reviews 38 reviews
8 attraction reviews
12 helpful votes 12 helpful votes
3 of 5 stars Reviewed May 1, 2015 NEW via mobile

I strolled through this district many times during my 2 week trip to Seoul. There are some very interesting shops with ceramics and artwork but they are surrounded by many shops with cheap merchandise so it takes some effort if you are doing serious shopping. There are endless kiosks of street food. Most of it fried dough stuffed w meat.... More 

Was this review helpful? Yes 1
Pyeongtaek, South Korea
Contributor
14 reviews 14 reviews
13 attraction reviews
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed May 1, 2015 NEW

This is a great place to go for a walk, or to do shopping. I enjoyed looking at all of the art supplies, hand crafted clothes, masks, and other souvenirs.

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Sao Paulo, SP
Senior Contributor
38 reviews 38 reviews
22 attraction reviews
12 helpful votes 12 helpful votes
3 of 5 stars Reviewed April 30, 2015 NEW via mobile

I normally go to Insadong to buy souvenirs. It's a street full of shops and even buy some socks. Super cheap 10 pairs for 5000 won.

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Manila, Philippines
Senior Reviewer
7 reviews 7 reviews
5 attraction reviews
5 of 5 stars Reviewed April 30, 2015 NEW

The Insadong street is a lively place for shopping. All the items you can get as souvenirs, something cute and high quality things you can bring back to your family and friends are all in this street. Goodluck and enjoy shopping in this area!

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Ho Chi Minh City, Vietnam
Top Contributor
72 reviews 72 reviews
47 attraction reviews
36 helpful votes 36 helpful votes
5 of 5 stars Reviewed April 30, 2015 NEW

Stayed in this area so got to know it well. Handy to major sights and small out of the way places. Loved the difference in small alleyways and the food around here is great.

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Manila, Philippines
Senior Reviewer
7 reviews 7 reviews
6 attraction reviews
2 helpful votes 2 helpful votes
4 of 5 stars Reviewed April 30, 2015 NEW

This hipster street just brings everything in one place! Food, shopping (cheap too!), culture, arts, tourist spots all rolled in one! Don't just visit the street, check out the alleys as well. Hidden there are good cheap restaurants. Allot at least 3-5 hours and immerse yourself in shopping and culture. This is definitely a great place to get lost.

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Kuala Lumpur, Malaysia
Senior Reviewer
7 reviews 7 reviews
5 attraction reviews
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed April 30, 2015 NEW

Great place for an evening stroll with lots of shops selling both touristy souvenirs and also products from their local artist which are very creative! Ssamziegi building which is located along the road is very well worth a visit for those who are looking for their local artist' work. A must go for those in Seoul!

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1 review
5 of 5 stars Reviewed April 29, 2015 NEW

I found the most beautiful hand craft full of Korean classic and new fusion I hiding in here for you to explore.

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Staying in Insadong

Neighborhood Profile
Insadong
Nestled between Jongno and Samcheongdong, this small neighborhood offers a crash course in various aspects of Korean culture. Rows of shops display traditional Korean goods such as pottery and earthenware, crafts, fans, and more, making it a popular spot for souvenir shopping. The Ssamziegil shopping complex in particular has become a local institution for its unique spiral layout and the many boutique shops inside that sell handmade crafts and goods. This is the perfect neighborhood to sample a range of Korean dishes, with vegetarian Korean temple cuisine restaurants being a popular draw, but street food carts are just as famous. As a top tourist destination, crowds can swell, particularly on weekends, but you can find some rest and respite in one of the private art galleries or grab a cup of Korean tea in a tea house – many of which are located in beautifully renovated traditional Korean homes.