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Insadong

Address: Insa-dong, Jongno-gu, Seoul, South Korea
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Top Rated
$44*
and up
Soul of Seoul Small-Group Walking Tour
85%
Ranked #14 of 576 things to do in Seoul
Certificate of Excellence 2014
Type: Landmarks & points of interest, Neighborhoods, Historic walking areas, Other, Sights & Landmarks
Activities: Dining, City walk sightseeing
Fee: No
Owner description: Though touristy, this vibrant neighborhood is one of the cultural and...
More attraction details
Attraction details
Type: Landmarks & points of interest, Neighborhoods, Historic walking areas, Other, Sights & Landmarks
Activities: Dining, City walk sightseeing
Fee: No
Recommended length of visit: 2-3 hours
Owner description: Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
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2,071 reviews from our community

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English first
Senior Reviewer
8 reviews 8 reviews
7 attraction reviews
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed February 26, 2015 NEW

There are many interesting shops which sells old or traditional stuffs. Also there are many restaurants and also many different places to drink a cup of tea. Normally so many people are here as the other popular places.

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Senior Contributor
25 reviews 25 reviews
20 attraction reviews
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed February 25, 2015 NEW

Really cool souvenirs and presents to buy. There's always a street performance and tons of art galleries. The food at the restaurants is incredible!

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Silkeborg, Denmark
Top Contributor
59 reviews 59 reviews
34 attraction reviews
9 helpful votes 9 helpful votes
4 of 5 stars Reviewed February 25, 2015 NEW via mobile

this market was not one of my favourites. The array of food stall and options was not as big as I had expected and the souvenir stores are overpriced and the uncomfortable to be in because of sales people breathing down your neck. It does stand out and offer more traditional shops and tea houses which is pretty cool.

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Daejeon, South Korea
Reviewer
3 reviews 3 reviews
5 of 5 stars Reviewed February 25, 2015 NEW

Great so much fun. Visit the 4 story artists mall. Everything in the stores had made by the artists. we went twice back while in Seoul.

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Cairo, Egypt
Senior Contributor
25 reviews 25 reviews
19 attraction reviews
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed February 25, 2015 NEW

A tourist spot,great for a walk around ,with plenty of restaurants. Currency exchange rate is much more better than airport. Was there 3/19/2014

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Shanghai, China
Top Contributor
94 reviews 94 reviews
49 attraction reviews
51 helpful votes 51 helpful votes
4 of 5 stars Reviewed February 23, 2015 NEW

We had a stroll here around lunch time and had some food, after the Bukchon Village which is just north. I would not recommend this area for shopping and it is definitely not a market. There are some tourist shops with the usual souvenirs, but you can get them cheaper at Namandeum. This neighborhood is famous for its around 100... More 

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Singapore, Singapore
Senior Reviewer
6 reviews 6 reviews
3 attraction reviews
3 helpful votes 3 helpful votes
4 of 5 stars Reviewed February 23, 2015 NEW

A tourist spot. Bought some cards and traditional pouches which were really cheap. Not everything is affordable/cheap so you'd have to check out Namdaemun & Dongdaemun before you get souvenirs. Plenty of restaurants, souvenir and cosmetic shops, as well as the Korean traditional candy store. They would do a demonstration of how they make the candy and the guys are... More 

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Malaysia
Senior Reviewer
7 reviews 7 reviews
6 attraction reviews
3 helpful votes 3 helpful votes
3 of 5 stars Reviewed February 23, 2015 NEW

insadong maybe is known as a sovenir market but the goods here cannot be said cheaper then anywhere else and neither can you bargainover to myeong dong , dongdaemun or namdaemun for the sovenir shopping purpose.

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Los Angeles, California
Top Contributor
94 reviews 94 reviews
18 attraction reviews
55 helpful votes 55 helpful votes
4 of 5 stars Reviewed February 23, 2015 NEW

Neat shopping area with food, boutiques, and tourist souvenir junk. Still worth a go for the people watching and food options.

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Seoul, South Korea
Senior Contributor
26 reviews 26 reviews
5 attraction reviews
26 helpful votes 26 helpful votes
2 of 5 stars Reviewed February 22, 2015 NEW

Save your money, take a 10 minute taxi or bus ride and go to Namdaemun Market, they have the same products and MORE to offer for half the price. Ever since this place was officially deemed a landmark/tourist area by the Korean government back in 2002/2003 (don't remember exactly), all the prices doubled overnight!

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  • Do I have to buy a ticket for my infant?
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  • Is there a restaurant or café onsite?