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Insadong

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Address: Insa-dong, Jongno-gu, Seoul, South Korea
Recommended length of visit: 2-3 hours
Fee: No
Activities: Dining, City walk sightseeing
Description: Though touristy, this vibrant neighborhood is one of the cultural and...
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
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Top Rated
$46*
and up
DMZ Past and Present: Korean Demilitarized Zone Tour from Seoul

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Interesting shops

Very popular shopping area in Seoul. Lots of good little shops and restaurants along narrow streets and alleys. Very nice place to shop for small souvenirs to take back home.

4 of 5 starsReviewed July 28, 2015
PhxRiles
,
Phoenix, Arizona
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Townsville, Australia
Level Contributor
54 reviews
29 attraction reviews
common_n_attraction_reviews_1bd8 20 helpful votes
5 of 5 stars Reviewed July 28, 2015 NEW

it looks like one street but there are lots of little tiny streets with shops, restaurant and traditional tea shop. good for buying souvenir, trying korean traditional meal and tea.

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Phoenix, Arizona
Level Contributor
9 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
4 of 5 stars Reviewed July 28, 2015 NEW

Very popular shopping area in Seoul. Lots of good little shops and restaurants along narrow streets and alleys. Very nice place to shop for small souvenirs to take back home.

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Honolulu, Hawaii
Level Contributor
11 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed July 28, 2015 NEW

Always happy to visit Insadong each time we go to Korea. It has a lot of small quaint shops for souveniers.

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Phoenix, Arizona
Level Contributor
9 reviews
5 attraction reviews
4 of 5 stars Reviewed July 27, 2015 NEW

This was an enjoyable part of town but also the most touristy area we visited. I bought my souvenirs here though as the selection was wider. They are very overpriced, so you're paying for the convenience of everything in one place. A street vendor offered ear muffs for $30 that we ended up buying two streets over for $3. She... More 

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Buchs Zürich, Switzerland
Level Contributor
138 reviews
77 attraction reviews
common_n_attraction_reviews_1bd8 41 helpful votes
4 of 5 stars Reviewed July 27, 2015 NEW

Nice little sidestreets to walk around with plenty little shops and restaurants. There are no cars so it's nice to walk around and see what's around.

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Seoul, South Korea
Level Contributor
11 reviews
7 attraction reviews
4 of 5 stars Reviewed July 27, 2015 NEW

This has become more commercial lately, with cosmetic shops, etc., but still has many of the original Korean wares and ceramic shops that give its charm. You can wander some of the side alleys and find nice tea houses and restaurants.

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Cape Town
Level Contributor
17 reviews
13 attraction reviews
4 of 5 stars Reviewed July 27, 2015 NEW

Amazing, traditional shopping area with many tourist souvenirs and keepsakes! There are also many street vendors (Summer season) that sell traditional food. Popular area is the Insadong Street.

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Okinawa Prefecture, Japan
Level Contributor
32 reviews
12 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed July 26, 2015 NEW

This was my favorite shopping district in Seoul, above Gangam. I loved the art galleries and traditional crafts and tea shops lining the lanes. Foot traffic was heavy and fantastic for people watching.

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Sydney, Australia
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95 reviews
15 attraction reviews
common_n_attraction_reviews_1bd8 82 helpful votes
5 of 5 stars Reviewed July 26, 2015 NEW

It's a pretty short street of gift shops along both sides of the street. Do take time to visit the little alleys which may not be that visible on the main streets. You could discover nice restaurants or tea house. However, the tea houses sell tea only and nil snacks. So be prepared to ask upfront, for what you want,... More 

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Beijing, China
Level Contributor
63 reviews
42 attraction reviews
common_n_attraction_reviews_1bd8 29 helpful votes
5 of 5 stars Reviewed July 25, 2015 NEW

Insadong is a really nice area for a leisurely stroll, going in and out of souvenir shops, crafts shops, and teashops. This area is very artsy, we completely randomly stumbled upon an ancient Buddhist tower, traditional Korean fan dancing, and a cool art gallery. The teashops are a little pricy, but worth it because they're usually decorated very nicely, have... More 

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Additional Information about Insadong

Address: Insa-dong, Jongno-gu, Seoul, South Korea
Location: Asia  >  South Korea  >  Seoul>  > Insadong

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Questions & Answers

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Staying in Insadong

Neighborhood Profile
Insadong
Nestled between Jongno and Samcheongdong, this small neighborhood offers a crash course in various aspects of Korean culture. Rows of shops display traditional Korean goods such as pottery and earthenware, crafts, fans, and more, making it a popular spot for souvenir shopping. The Ssamziegil shopping complex in particular has become a local institution for its unique spiral layout and the many boutique shops inside that sell handmade crafts and goods. This is the perfect neighborhood to sample a range of Korean dishes, with vegetarian Korean temple cuisine restaurants being a popular draw, but street food carts are just as famous. As a top tourist destination, crowds can swell, particularly on weekends, but you can find some rest and respite in one of the private art galleries or grab a cup of Korean tea in a tea house – many of which are located in beautifully renovated traditional Korean homes.
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