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Address: Insa-dong, Jongno-gu, Seoul, South Korea
Phone Number: 09022151006
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Recommended length of visit: 2-3 hours
Fee: No

Though touristy, this vibrant neighborhood is one of the cultural and...

Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.

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TripAdvisor Reviewer Highlights

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Visitor rating
  • 1171
  • 1447
    Very good
  • 424
  • 36
  • 15
Nice Place!

Nice place for shopping,eating. You can find many stuffs here, you can buy a lots soveniour,eat local food. There is traditional performance during weekend. Nah, it's free.!

4 of 5 starsReviewed today
Klang, Selangor, Malaysia

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3,093 Reviews from our TripAdvisor Community

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English first
Klang, Selangor, Malaysia
Level Contributor
28 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
4 of 5 stars Reviewed today NEW

Nice place for shopping,eating. You can find many stuffs here, you can buy a lots soveniour,eat local food. There is traditional performance during weekend. Nah, it's free.!

Thank Jolin_Lin
Stockholm, Sweden
Level Contributor
4 reviews
4 of 5 stars Reviewed yesterday NEW

went my second time here to go around in the small streets and to look at all people walking around , and of course there is lot of foodplaces where you can eat

Thank Haakan N
Level Contributor
53 reviews
31 attraction reviews
common_n_attraction_reviews_1bd8 81 helpful votes
5 of 5 stars Reviewed yesterday NEW

Here can get those transitional thing like wood mask , jade , food and must try Teh house . Omija teh and red bean jujube teh and transitional Korea snack .. But the price is like 18,000 per set u get 2 teh n 1 Korea cake .

Thank eiliyahtan
Singapore, Singapore
Level Contributor
112 reviews
28 attraction reviews
common_n_attraction_reviews_1bd8 27 helpful votes
4 of 5 stars Reviewed 2 days ago NEW via mobile

Love visiting Insadong as it is always busy, colourful and full of life. Never a dull moment as you browse through the small shops selling local art & craft, clothings, shoes, souvenirs. Tonnes of cafes, restaurants, tea houses to choose from. Some are not cheap as they can spot a tourist miles away. The area is not too large but... More 

Thank savvy8200
Port Dickson, Malaysia
Level Contributor
9 reviews
8 attraction reviews
5 of 5 stars Reviewed 3 days ago NEW

Insadong is alive with art scene. A few buskers are there to entertain visitors. There are many shops selling all kinds of things. You can watch the world go by by sipping your favourite coffee at the many cafes here. There is also a street where there are many shops selling souvenirs at reasonable prices.

Thank khuzaimi2015
Boston, Massachusetts
Level Contributor
113 reviews
34 attraction reviews
common_n_attraction_reviews_1bd8 48 helpful votes
5 of 5 stars Reviewed 3 days ago NEW

Every visitor to Seoul should take the metro or a taxi to Insadong. Here is where you will find traditional crafts and also Korean souvenirs and other retail opportunities. The street runs about 8 blocks or so. Many good traditional Korea restaurants are located in the side streets off Insadong Street. Plan to spend at least 2-3 hours wondering through... More 

Thank ElizRes
Duhok, Iraq
Level Contributor
101 reviews
52 attraction reviews
common_n_attraction_reviews_1bd8 72 helpful votes
4 of 5 stars Reviewed 3 days ago NEW

Souvenir shops are the majority in this street and restaurants preparing local food as well. Here you can try local traditional clothes and forms, it is interesting to try.

Thank Salar O
Kolkata (Calcutta), India
Level Contributor
38 reviews
22 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
5 of 5 stars Reviewed 3 days ago NEW

Nice place to be with a friend and give some time with yourself. Lovely place good environment.What else?

Thank ArijitBhattacharyya
New Delhi, India
Level Contributor
24 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
3 of 5 stars Reviewed 3 days ago NEW

I think this place is overrated. It is famous for antique pieces but they are quite expensive. Food stalls are limited as compared to other markets in Seoul.

Thank simkap1
Seoul, South Korea
Level Contributor
13 reviews
10 attraction reviews
5 of 5 stars Reviewed 4 days ago NEW

This is the must-see street (north of the Han), it can be a bit of a tourist trap but well worth a walk along -- the arty shops are pretty sweet! I suggest taking a stroll and if you walk twoards Anguk - you can walk back down to Jongak and under the Samsung (Shiny silver tower) find Ashleys and... More 

Thank SimonWilliamsIm

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Questions & Answers

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Staying in Insadong

Neighborhood Profile
Nestled between Jongno and Samcheongdong, this small neighborhood offers a crash course in various aspects of Korean culture. Rows of shops display traditional Korean goods such as pottery and earthenware, crafts, fans, and more, making it a popular spot for souvenir shopping. The Ssamziegil shopping complex in particular has become a local institution for its unique spiral layout and the many boutique shops inside that sell handmade crafts and goods. This is the perfect neighborhood to sample a range of Korean dishes, with vegetarian Korean temple cuisine restaurants being a popular draw, but street food carts are just as famous. As a top tourist destination, crowds can swell, particularly on weekends, but you can find some rest and respite in one of the private art galleries or grab a cup of Korean tea in a tea house – many of which are located in beautifully renovated traditional Korean homes.
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