We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers: Windows: Internet Explorer, Mozilla Firefox. Mac: Safari.
Free Newsletter

Interested in Seoul?

We'll send you updates with the latest deals, reviews and articles for Seoul each week.

  • Save Insa-dong
  • E-mail this page

Insa-dong


TripAdvisor Traveler Rating: 4.0 of 5 stars
TripAdvisor Popularity Index: #5 of 121 attractions in Seoul
Traveler Description:
Familiar with Insa-dong? Write your own description and share what you know with other travelers.
Attraction type: Street, Historic walking area, Neighborhood
Activities: Dining, City walk sightseeing
Address: Insa-dong
Jongno-gu Seoul 110-290
South Korea
Tel: +82 (0)2 732 2240

Reviews you can trust

[ Date ] [ Rating ]
Save Review
5 of 5 stars
mahalow   21 contributions
singapore
Jul 12, 2009
1/1 found this review helpful

We went to Insa-dong with not-so-high expectations as we knew it was mostly for shoppers, but we were pleasantly surprised with this big building we found (can't remember the name unfortunately) that housed dozens of small shops including a big anchor store: Ssamzie Market. We made our way to the top of the building where we had a refreshing ice... more

Save Review
4 of 5 stars
KhaiLee   14 contributions
seoul
Jul 8, 2009
1/1 found this review helpful

I can say that this is The Right place where you can enjoy everything about traditional Korea such as food, cloth, pottery etc. Lots of Korean restaurants and cafes serve various traditional food, drink and desert. Insadong is also famous for art galleries. Starbucks café in Insadong is the only one in the world its signboard is named as Korean. more

Save Review
5 of 5 stars
xtnjohnson   25 contributions
Hong Kong, China
Jan 1, 2009
2/2 found this review helpful

Insadong is a charming, pedestrianized street lined with typical tourist shops and several genuinely interesting galleries. The architecture is a fascinating mixture of well-preserved (in a few cases, over-preserved) old Korean with modernism. A particular highlight is the Ssamziegil center, one of the most successful modernist buildings in the area, chock full of small shops, a few cafes, several good... more

Save Review
5 of 5 stars
johannesd   7 contributions
Seoul, South Korea
Aug 25, 2008
5/5 found this review helpful

Insa-dong is a very special place in Seoul. The antique shops are lovely and loaded with unique items, but unless you're well informed on purchasing Asian antiques, I'd recommend skipping the investment on an antique. The souvenir shops have plenty to offer, but are way more pricey compared to the bargains that can be found in Namdaemun Market. If you're... more

Save Review
3 of 5 stars
SHELLYandBOB   31 contributions
Alabama
May 6, 2008
4/4 found this review helpful

On my first day in Korea I used the Seoul City Tour Bus to get to Insa-dong and walked around the main street in about 1 hour. I'm not much of a shopper but it was interesting to see the various furniture/antique shops and little stores selling this and that. It was good for a morning of looking around but... more

Save Review
5 of 5 stars
pcossm   1 contribution
Michigan
Dec 21, 2007
5/5 found this review helpful

If you visit Seoul, I think you should visit Insa-dong. There are many kinds of things to see such as traditional an art gallery, a Korean clothes gallery, traditional teahouses and so on. If you are interested in your fortune, you can find out about your fortune. While you are there, you can have a cup of tea free charge... more

Save Review
4 of 5 stars
pattayainsider   104 contributions
Pattaya, Thailand
Apr 11, 2007
4/4 found this review helpful

Insadong was a fun place for a weekend afternoon stroll. LOTS of people here, lots of activity. Many stores selling crafts, from cheap to high quality. Wide selection, great prices everywhere. There is the National souviner Center, and other large places for quality Korean gifts and crafts. Many boutiques, art galleries etc. Lots of street food for sale, looked good.... more

Save Review
4 of 5 stars
shimako-m   9 contributions
東京
Dec 5, 2009

安国駅から鐘路3街駅を結ぶメインストリートには、書画や仏教関係の雑貨、紙類、布小物、陶器などの小さなショップがぎっしり並... more

Save Review
4 of 5 stars
柚子マフィン   10 contributions
横浜
Dec 3, 2009

鎌倉のようなところです。 ハングル文字のスターバックスは韓国で仁寺洞だけのようですね。 メインの通りにはギャラリーや... more

Save Review
5 of 5 stars
infox   45 contributions
東京
Dec 2, 2009

ここは、韓国伝統文化に触れられる街であり、お店も伝統工芸品を取り扱う店が多数集まっています。ちょっと喜ばれそうな小物類も... more

Travelers Who Viewed This Attraction Also Viewed
No photo provided
Location: Seoul, South Korea
Price not available
No photo provided
Location: Seoul, South Korea
Price not available
No photo provided
Location: Seoul, South Korea
Price not available
Write Your Own Attraction Review

Been to Insa-dong? Share your experiences!

Write a Review
Add Photos
Add Videos

Insa-dong: Management Resources

TripAdvisor has free and easy resources to help you enhance your listing and promote your property.

  • Start Here - Visit Your Owners' Center
  • Add Photo
  • Add Video

Insa-dong Address

Insa-dong | Jongno-gu, Seoul 110-290, South Korea
Tel: +82 (0)2 732 2240