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Dongdaemun Shopping Complex

Dongdaemun / Sindangdong
As featured in 3 Days in Seoul and 3 other guides
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Address: 289-3 Jongno 6-ga, Jongno-gu, Seoul, South Korea
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8:00 am - 7:00 pm
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Sun - Sat 8:00 am - 7:00 pm
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Seoul Shopping Tour in Dongdaemun and Myeongdong
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TripAdvisor Reviewer Highlights

Read all 389 reviews
Visitor rating
  • 97
  • 172
    Very good
  • 99
  • 14
  • 7
Inexpensive Shopping Fun

I really enjoyed looking around this larger than ever fashion market area. Picked up some great shoes and boots for little cost. You have to find the treasures though. I found... read more

4 of 5 starsReviewed 1 week ago

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389 Reviews from our TripAdvisor Community

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Level Contributor
69 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
4 of 5 stars Reviewed 1 week ago

I really enjoyed looking around this larger than ever fashion market area. Picked up some great shoes and boots for little cost. You have to find the treasures though. I found that there were very few tourists. Surprising because there is something there for everybody.

Thank sashalute
Level Contributor
74 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 27 helpful votes
5 of 5 stars Reviewed 4 weeks ago

This is a key complex inside the huge Dongdaemun shopping region, which is block after block of every kind of product. The small stores (often with actual raw goods to create products) are typically clustered together within a geography - such as lighting, plumbing, clothing, furniture, etc. This complex is one of the most modern with retail stores as well... More 

Thank onepassionatemother
Level Contributor
32 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
2 of 5 stars Reviewed 4 weeks ago via mobile

I personally don't really like this place as I find it abit too messy. But if you are looking for clothings and accessories can visit here. But for me I'll give it a skip if I'm back again.

Thank 412acep
Los Angeles, California
Level Contributor
8 reviews
3 attraction reviews
4 of 5 stars Reviewed December 29, 2015

Yeah this place is nuts. Perfect for ladies who need to get their shopping fix in. First time we visited, we were walking around and I was listening to their public announcement, 'Open until 5am.' 5am. Usually I'm on my way to work by then! Doota seems to be the more fashionable building while the rest seem more like the... More 

Thank rtlee006
Singapore, Singapore
Level Contributor
14 reviews
common_n_attraction_reviews_1bd8 11 helpful votes
1 of 5 stars Reviewed December 29, 2015

DDM is really overhype. We should have read TripAdvisor reviews first before spending our night at this place. There are a lot of shopping complex around DDM, but most of them sell similar things and is more expensive than Myeongdong, I wonder how they got their reputation of "budget/ wholesale" outlet... I also have no idea how these shops can... More 

2 Thank JaneLing
Richmond, Canada
Level Contributor
326 reviews
154 attraction reviews
common_n_attraction_reviews_1bd8 97 helpful votes
3 of 5 stars Reviewed December 28, 2015

We first visited the Pyoung Hwa Clothing Market but most of the stalls were closed. From those still opening for business, we knew that it was just a local low end shopping mall. We thus turned to another side where there were many department stores. Again, no surprises.

Thank Hongkongboy55
Kuala Lumpur, Malaysia
Level Contributor
122 reviews
53 attraction reviews
common_n_attraction_reviews_1bd8 20 helpful votes
3 of 5 stars Reviewed December 18, 2015

There are a number of departmental stores in this area, e.g. Lotte Fitin, Dooda, Migliore, Hello APM, Good Morning City, etc. It will be quite impossible to cover all of them within a short period of time, unless you have a lot of time in hand. We would normally choose 2 to 3 departmental stores and spent about 2 to... More 

Thank YK N
Level Contributor
14 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 14 helpful votes
1 of 5 stars Reviewed December 10, 2015

First of all, we had this misconception that Dongdaemun is another street market. The area is very confusing. After several rounds of asking different people, and being told different timing of the business opening hours, we finally realised that Dongdaemun area is mainly made up of a street that is lines with a few major shopping malls!!! We went to... More 

1 Thank yoyok1973
Level Contributor
19 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
1 of 5 stars Reviewed December 9, 2015 via mobile

Don't get confused, Quantity does not mean either Quality or a good price. Lots of things to buy, in fact an enormous amount of goods in a smallish area but at a largish price. Comparing Thailand, Malaysia, Shenzen, Vietnam, this place is the most expensive by far.

2 Thank Kerry W
Ho Chi Minh City, Vietnam
1 review
common_n_attraction_reviews_1bd8 1 helpful vote
2 of 5 stars Reviewed December 2, 2015 via mobile

Products in Doota are not cheap at all, but the quality is good. Some salespeople are rude and not friendly to foreign tourists.

1 Thank pochann95

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Staying in Dongdaemun / Sindangdong

Neighborhood Profile
Dongdaemun / Sindangdong
For shopping enthusiasts, Dongdaemun is a must visit. Enormous shopping centers – stacked with multiple levels of boutique and independent shops – offer the latest in Korean fashion, cosmetics, accessories, and other goods while prices are relatively low. The night shopping (between late night and early morning) is particularly well known here, making Dongdaemun a place where you can literally shop until you drop. If fashion isn't what you’re looking for, the long-running wholesale markets nearby sell everything from cloth to utensils at lower prices. The rows of food stalls that set up at night ensure shoppers get refueled, and foodies will enjoy checking out nearby Sindang-dong’s Tteokbokki Town as well as some non-Korean offerings from the Central Asian Village near Dongdaemun.
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