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Heineken Experience

Certificate of Excellence
Neighborhood:
De Pijp
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Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number: +31 20 523 9222
Website
Today
10:30 am - 7:30 pm
Open now
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Hours:
Mon - Thu 10:30 am - 7:30 pm
Fri - Sun 10:30 am - 9:00 pm
Description: The Heineken Experience is a self guided interactive journey through the...
The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
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TripAdvisor Reviewer Highlights

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A good visit and excellent marketing

It's only when you get inside the experience that you truly realise how strong the brand marketing is. The experience itself is good value for a tour which takes around two hours... read more

4 of 5 starsReviewed August 4, 2015
lovethemusic16uk
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Coventry, United Kingdom
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United States
Level Contributor
9 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed August 4, 2015 NEW

By far my favorite brewery experience!! I liked it even better than the Guinness Factory. It seems a bit slow at the start but then becomes interactive and fun towards the middle end. You learn a lot but at the same time if it's not your thing they keep your attention with the activities and fun! Plus between 2-4 free... More 

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Zwolle, The Netherlands
Level Contributor
104 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 59 helpful votes
5 of 5 stars Reviewed August 4, 2015 NEW

We pre-booked our tickets so only paid €16 each. We arrived at 12.30pm and went straight in - no need to queue as we had our tickets. We were given a wristband with two tokens on it which are swapped for beer later. There are many displays about he history of Heineken and although production isn't carried out anymore, you... More 

Was this review helpful? Yes 1
Garmisch-Partenkirchen, Germany
Level Contributor
17 reviews
common_n_attraction_reviews_1bd8 9 helpful votes
5 of 5 stars Reviewed August 4, 2015 NEW via mobile

Had a good time learning about the history of Heineken. It was an unguided tour so you can stay there as long as you want. Everyone received a "shot glass" size beer and was taught how to properly drink it. Later, two additional small glasses of beer were given for drinking. Had a choice of two small beers or one... More 

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Coventry, United Kingdom
Level Contributor
26 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
4 of 5 stars Reviewed August 4, 2015 NEW

It's only when you get inside the experience that you truly realise how strong the brand marketing is. The experience itself is good value for a tour which takes around two hours end to end. If you pay the normal price of eighteen euros you get two small beers at the end of the tour. You get some good sights... More 

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Dallas, Texas
Level Contributor
17 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 17 helpful votes
5 of 5 stars Reviewed August 4, 2015 NEW

Heineken does a fantastic job of balancing the science behind how the beer is brewed and just enjoying beer. Every employee we encountered in the multi-room tour was very knowledgeable, professional and fun. I'd recommend this stop when you're in Amsterdam.

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A TripAdvisor Member
5 of 5 stars Reviewed August 4, 2015 NEW

I like the beer sipping, I like the beer walking, I like the beer talking, I like the beer testing, I like the beer brewing, I like the beer tour manager cause he hooked us up, I like the beer bottling, I like the beer making.

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Nova Gorica, Slovenia
Level Contributor
42 reviews
28 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
5 of 5 stars Reviewed August 4, 2015 NEW

We've been here with a friend and thought it'd be pretty boring but it turned out it was the best thing we've visited in the city. You get to see how they brew beer, get to taste it and even get brewed yourself...

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Level Contributor
34 reviews
23 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
5 of 5 stars Reviewed August 4, 2015 NEW

This tour is one of the best I have been on. It's interactive, it's fun & you get a couple of drinks on the way which e everyone loves. For the price you pay its well worth a look around while your in Amsterdam

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Birmingham, United Kingdom
Level Contributor
10 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
4 of 5 stars Reviewed August 4, 2015 NEW

A friend bought me tickets to the Heineken experience for my Birthday while we were visiting Amsterdam. It was an ok experience. I feel they really have tried to make it as interactive as possible but due to the amount of people, it was difficult to have a go on anything. I did come away with a bottle I made... More 

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Methven, New Zealand
Level Contributor
10 reviews
10 attraction reviews
5 of 5 stars Reviewed August 4, 2015 NEW

It didn't really bother me whether we went here or not. But having been, it was absolutely fantastic! Not to be missed, great tour, lots of interactive tech experiences after the tour and of course, you get to taste the beer! Answer the questions correctly and you get free beer!

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Additional Information about Heineken Experience

Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number: +31 20 523 9222
Location: Europe  >  The Netherlands  >  North Holland Province  >  Amsterdam>  > De Pijp
Open Hours:
Sunday 10:30 am - 9:00 pm
Monday 10:30 am - 7:30 pm
Tuesday 10:30 am - 7:30 pm
Wednesday 10:30 am - 7:30 pm
Thursday 10:30 am - 7:30 pm
Friday 10:30 am - 9:00 pm
Saturday 10:30 am - 9:00 pm

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Heineken Experience and other visitors
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Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?

Staying in De Pijp

Neighborhood Profile
De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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