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Heineken Experience

Certificate of Excellence
Neighborhood:
De Pijp
As featured in 3 Days in Amsterdam and 2 other guides
Sponsored by:
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Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number: +31 20 523 9222
Website
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Today
10:30 am - 9:00 pm
Open now
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Hours:
Mon - Thu 10:30 am - 7:30 pm
Fri - Sun 10:30 am - 9:00 pm
Description:

The Heineken Experience is a self guided interactive journey through the...

The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).

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TripAdvisor Reviewer Highlights

Read all 9,178 reviews
Visitor rating
  • 4634
    Excellent
  • 2911
    Very good
  • 1035
    Average
  • 355
    Poor
  • 243
    Terrible
Entertaining experience

I had some time to kill one afternoon on a rainy day, so decided to check out the Heineken Experience. The tour is a little cheesy, but enjoyable and informative; I particularly... read more

4 of 5 starsReviewed yesterday
Meagan D
,
Seattle, Washington

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9,178 Reviews from our TripAdvisor Community

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Sao Paulo, SP
Level Contributor
6 reviews
4 attraction reviews
3 of 5 stars Reviewed yesterday NEW via mobile

I won't recommend for family attraction since some won't be allowed to drink. In overall I think this attraction is OK, good to know story of Heineken but not worth of ticked if we don't get 2 free beers.

Helpful?
Thank weihx001
Seattle, Washington
Level Contributor
43 reviews
25 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
4 of 5 stars Reviewed yesterday NEW

I had some time to kill one afternoon on a rainy day, so decided to check out the Heineken Experience. The tour is a little cheesy, but enjoyable and informative; I particularly enjoyed the samples at the end (but who doesn't, esp at a brewery?). I had the option of two samples of the "regular" Heineken, or one sample of... More 

Helpful?
Thank Meagan D
Sunshine Coast, Australia
Level Contributor
260 reviews
42 attraction reviews
common_n_attraction_reviews_1bd8 85 helpful votes
4 of 5 stars Reviewed yesterday NEW via mobile

My wife and I had to give this a shot and it was good. I was a little surprised at the price of €18 a person for a self walk brewery tour but it was good and I later figured you can get cheaper tickets at virtually every corner. Worth a visit if you like the beer!

Helpful?
Thank JetSetterJim
Mold, United Kingdom
Level Contributor
8 reviews
4 attraction reviews
5 of 5 stars Reviewed yesterday NEW

We weren't sure what to expect with this but had heard it was good. Make sure to book tickets online before going to skip the queue. Absolutely fantastic - 5 stars is not enough! There was beer tasting, a ride, loads of games and a good history of the beer. We got our own beer bottled made but then lost... More 

Helpful?
Thank Driff01
Level Contributor
8 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
4 of 5 stars Reviewed 2 days ago NEW via mobile

When I first went on this tour I was so close to walking out due to the extremely long que's for everything. At one point the que was so bad everyone had to stand in the que for 45 minutes (while in the factory) to get through one section of the tour. The ending of the tour saved my opinion... More 

Helpful?
1 Thank Rebecca L
Birmingham, United Kingdom
Level Contributor
45 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
5 of 5 stars Reviewed 2 days ago NEW via mobile

Really enjoyed our afternoon here. Went as a group of lads. Tour was informative and a lot of variety. Visual posters, displays, videos , a ride, tasting experience. As you go further along there are more interactive displays which were great fun. You could e-mail videos and photos of yourselves on some of the attractions. At the end of the... More 

Helpful?
Thank Hemant M
Level Contributor
18 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
5 of 5 stars Reviewed 2 days ago NEW via mobile

Really funny tour. The ride bit is hilarious. We paid €16 for the tour and two free beers. But we actually got 3 free. You get one mid tour. Ample amount of free beer. You can get personalised bottles made for €6.50 Go to the rooftop bar! It's got amazing views

Helpful?
Thank FlickyWicky
Hong Kong, China
Level Contributor
10 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
5 of 5 stars Reviewed 2 days ago NEW via mobile

Is really an experience rather than some historical thing of beer. We learnt some beer making process, some ps4 football game to play with, as Heineken do the sponsership. Fun moving theater experience to be participating as making process of beer. Was fun, just abit queue tho we arrive quite late like 7ish .

Helpful?
Thank Jocy L
Belfast, United Kingdom
Level Contributor
42 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
5 of 5 stars Reviewed 2 days ago NEW

My friends and I visited the Heineken Experience on the (8th Feb 2016). We paid for this attraction and the Ice Bar together and got discount for the ice bar. With this ticket we were also entitled to 3 free drinks, which were enjoyed by all. The tour allows you to explore the factory by yourself there are many photo... More 

Helpful?
Thank Katie S
London, United Kingdom
Level Contributor
83 reviews
49 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
4 of 5 stars Reviewed 2 days ago NEW

Heineken definitely has made visit to the brewery a unique experience. There are videos shown, beer tasting included can make bottle with your name on it... but more importantly, Heineken tastes just perfect!

Helpful?
Thank Popivoda

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Questions & Answers

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Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?

Staying in De Pijp

Neighborhood Profile
De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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