It really didn't impress me. I would have expected more interaction with people and the process. It would have been nice to see a working operation. more

Definitely worth seeing if you're into beer and/or the history/process of brewing. The "ride" part is a bit corny, but it's still worth your time. more

The Heineken Experience is a fun way to spend some time in Amsterdam. You get to walk through and see how the beer is made and then go on a ride where you actually "go through" the process (you are on a moving platform to enhance the experience). You also get to see the horses, but they are behind a... more

Had a really nice visit to the Heineken experience and would certainly go again if I was taking friends to Amsterdam. The exhibits were interesting and fun and the staff were friendly and cool. The beer was small but cold and very tasty and I was given a bier glass as a souvenir at the end. I've heard that they... more

The Heineken experience is just a little bit cheesy but it is good fun. The tour guides are intent in you having a good time and the free beer helps get the most out of the experience. more

Rip off - it's the Heineken's monument to themselves. They should be embarrassed. It's all about how wonderful they are and what awards they've won for selling us beer. There is short overview on old beer making methods. Then you go thru a silly ride as if you are beer. Then a game room. Then a disco room for chillin... more

It costs 15 Euros each, but you do get 3 small beers at the end, so that makes it worth the cost. The tour is relaxed, fun and informative. Everything is clean and brightly lit, the staff are polite, very attentive and informative. They also cleverly have a shop at the end after your 3 beers with more branded items... more

You pay them to "brainwash" you that their beer is the best. You get 2 free drinks . And on the way out, you can pay more to get their merchandise so that you can advertise to the world for them. These guys are just brilliant!!! I felt like a sucker! more

Although I am not a beer fan I decided to go there because a friend told me it was interesting even for me. He was right, Heineken people did there quite an effort. It includes a little of everything: the history of the company, how the beer is produced, a tour around the old brewery, horses (!), some digital tricks,... more